Freixenet

Freixenet headquarters

Freixenet (Catalan pronunciation: [fɾəʃəˈnɛt]) is a Cava producer in Spain, located west of Barcelona in Catalonia. Cava is a sparkling wine produced in Spain.

Freixenet was started after the union of two Spanish families with a lengthy history in winemaking: the Ferrers, owners of La Freixeneda, a 12th-century farming estate in Sant Quintí de Mediona in the Alt Penedès, and the Salas, winemakers since 1830 and the founders of Casa Sala, a wine exporter to Latin America, in Sant Sadurní d'Anoia.

Towards the end of the 19th century, Dolores Sala Vivé, the granddaughter of the founder of Casa Sala, married Pedro Ferrer Bosch of La Freixeneda. This era saw the gradual loss of Spain’s colonies and grape production diminishing due to the phylloxera plague that had destroyed red grape vines across Europe. Inspired by the success of Champagne, Codorníu and others encouraged vineyard owners to replant with white grape varieties like Macabeu, Parellada and Xarel·lo to use for sparkling wine production. These grapes are still the primary grapes of Cava today though some producers are experimenting with the use of the Champagne wine grapes of Chardonnay and Pinot noir.

As a result, the newlyweds joined forces with Dolores' father to switch the focus of the Sala family business to sparkling wines made under the traditional method, or méthode Champenoise. The name comes from La Freixenada – a family wine producing estate located in the Alt Penedès region since the 13th Century.

In 1941, Freixenet launched its leading product, the Carta Nevada. In 1974, the company achieved international success with another cava, the Cordon Negro. Nowadays Freixenet offers public tours of the winery in which both cavas are produced; visitors are shown the underground cellars and the bottling plant before tasting the finished product. The winery is situated opposite the main train station in the Catalonian village of Sant Sadurní d'Anoia. Around 95% of Spain's total Cava production is from Catalonia and Sant Sadurní d'Anoia is home to many of Spain's largest production houses.[1]

The brand is well known because of the Christmas spots. Every year, a celebrity is invited to star in the 2-minutes spot and wish everyone a happy Christmas.

Marketing

Each year, this Cava company taps into a world-famous celebrity to be the face of its much-awaited Christmas TV commercial. Shakira became the face in 2010, other celebrities who have appeared in Freixenet's Christmas sparkling wine include Antonio Banderas, Sharon Stone, Demi Moore, and Kim Basinger.[2]
Freixenet is the main sponsor of the roller hockey (quad) team, Club Esportiu Noia, that usually competes in the main Spanish league and also European Competitions:CERH European League and CERS Cup. Due to this sponsorship agreement the name of the team is CE NOIA Freixenet. Freixenet is also the official cava of the MotoGP World Championship [3]

See also

External links

References

  1. ↑ Oxford pg 144-145
  2. ↑ "Shakira new face of Spanish bubbly". AOL Inc. 2010-11-29.
  3. ↑ "MotoGP pops podium champagne cork". UltimateMotorCycling.com. 2010-02-08.

Coordinates: 41°25′13″N 1°47′32″E / 41.42028°N 1.79222°E / 41.42028; 1.79222

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