Friz Quadrata
 | |
| Category | Serif |
|---|---|
| Classification | Incised |
| Designer(s) |
Ernst Friz Victor Caruso |
| Foundry | ITC/Linotype |
| Date released | 1965 |
Friz Quadrata is a glyphic serif typeface designed by Ernst Friz and Victor Caruso for Visual Graphics Corporation in 1965. VGC worked with the International Typeface Corporation to create an additional, bold weight.[1] It is currently available from the ITC and Linotype foundries. Because of its level of detail and graphic weight, it is often used as a display font, for short texts and headlines.
Usage
Friz Quadrata's strong, classic look has been used by a range of institutions and entities. The font's regular version is used for all official logos of the Chilean Government for the current and previous administrations. The logos of the University of Wisconsin - Madison, the SUNY Polytechnic Institute[2] and Polish private university Wyższa Szkoła Zarządzania i Bankowości are in Friz Quadrata; The University of Arizona uses Friz Quadrata as its official font for all logos and trademarks, along with Austin Community College in Austin, TX; the University of North Dakota in Grand Forks, ND;[3] King's College in Charlotte, NC; and the University of Cincinnati for its athletics brand. The now-defunct Progressive Conservative Party of Canada used this typeface from 1996 to the party's dissolution in 2003. The New Mexico Democratic Party uses the font for its logo, and it is also the typeface for the Quebec wordmark.
The font is highly recognizable, especially in the United States, on the identifying plaque of 1 Police Plaza, the headquarters of the New York City Police Department, which has its letters carved in this typeface. Consequently, the typeface is used in the titles and credits sequences of the TV series Law & Order and its spin-offs.
Friz Quadrata can be seen in Blizzard Entertainment's 2002 RTS Warcraft III and 2004 MMORPG World of Warcraft to display character names and item information. It is also seen in the video-game series Fate (video game). League of Legends, the action real time strategy game, uses a modified version of the Friz Quadrata called Friz Quadrata Std Roman in its logo. The font was also used by the Phoenix/Arizona Coyotes of the NHL on the names on its uniforms (until 2015) and the Bond University of its official logo. The italic version is used by the University of Cincinnati Bearcats on athletic uniforms and logos. The font was also used in the end credits of most movies made by DreamWorks Animation, as well as serving as the credits of the 1983 film Scarface.
The font was the primary typeface utilized inside all Shadowrun role-playing game books from the first edition (released in 1989) to the third edition (released 1999). The developers switched to Garamond Premier in 2005 for the game's fourth edition, but returned to Friz Quadrata for primary body text in fifth edition in 2013 (the sidebars and table of contents use Univers Condensed). It was also used as the logo and heading font in the original printing of the Advanced Dungeons & Dragons 2nd edition role-playing game.
Friz Quadrata can be seen in the logos of influential hardcore punk bands Black Flag and Bad Religion, as well as by rock band The Offspring. Singer Mariah Carey also used Friz Quadrata on many of her album covers.[4] For almost 10 years it was used for the TV One logo in New Zealand. It was used as the title font for Bungie's Pathways into Darkness. In addition, the Dell Computer Company used Friz Quadrata for its first logo from 1984 to 1990.
Identifying Characteristics
- Distinct open bowls of lowercase letters, "6", "9"
- Short ascenders and descenders
- Curved stroke endings
References
- ↑ "Friz Quadrata Std". Adobe Systems Incorporated.
- ↑ "Branding". Retrieved May 27, 2015.
- ↑ "Typography (Fonts)". University of North Dakota. Retrieved 23 December 2013.
- ↑ Mariah Carey - Biography
External links
 |
Wikimedia Commons has media related to Friz Quadrata. |