Fujiya Co.
"Fujiya" redirects here. For the British musical group, see Fujiya & Miyagi.
| Public K.K. | |
| Traded as | TYO: 2211 |
| Founded | 1910 |
| Founder | Rinemon Fujii |
| Headquarters | Tokyo, Japan |
Area served |
Japan Southeast Asia Australia |
| Owner |
Mitsubishi Japan Railways Group |
Store in Ginza, Tokyo
Founder (1955)
Fujiya Food Service Co., Ltd. (株式会社不二家) (TYO: 2211) is a nationwide chain of confectionery stores and restaurants in Japan. Its first shop was founded in 1910 in Yokohama.[1]
Mascot
Fujiya's mascot, Peko-chan
Fujiya's mascot is Peko-chan, a girl in pigtails licking her lips.[1] Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.[2]
2007 ingredients scandal
In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii.[2]
References
- 1 2 "Wait, don't eat that: candy scandal stuns Japan". International Herald Tribune. 2008-10-31. Retrieved 2008-12-29.
- 1 2 "Comm-oddities: Japanese bakery head quits over use of expired milk, eggs". CBC News. 2007-01-15. Retrieved 2008-12-29.
External links
- Fujiya - Official website (Japanese)
- Fujiya restaurants - official site (Japanese)
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