Gü

Gü
Gü. (Subsidiary)
Industry Dessert
Founded London, United Kingdom (2003)
Key people
 James Averdieck
(Founder and ex director)
Slogan Chocolate Extremists with a Good Dollop of Fun
Website www.gupuds.com www.gudesserts.com

Gü is a company that produces a range of desserts, sold in the United Kingdom, Germany, the Netherlands, France, Australia, New Zealand and the United States.[1] The product is made in the UK and was created by entrepreneur James Averdieck.[2]

Overview

Launch

Gü launched in 2003 with three products: two chocolate mousses and a chocolate soufflé in glass ramekins,[3] developed through a joint venture with a patisserie company in London. The venture had a seed capital of £65,000.[4]

Gü diversified into fruity puddings with a new brand called Frü in 2005 but merged this with the Gü brand in May 2010.[5] In 2007 Gü launched 24 new products. [6]

In 2010, James Averdieck collected approximately £9 million after selling Gü to Noble Foods for £32.5 million.[4] The product was recently rebranded for the international market [7] and has acquired a controlling stake in a small maker of coconut-based desserts called Bessant & Drury, which is based in Essex, [4] with Perry Haydn Taylor as a shareholder.

Products

The company's products include ramekin, sharing puds,[8] mini puds and mousses. Various styles are produced, including cheesecakes, puddings and tortes, in various flavours.

Awards

Gü received a Design Week Award.[9]

See also

References

  1. ↑ Matt Kingdon (2012-02-09). "Innovation at Work: Unlocking the Promise of Innovation". http://mattkingdon.blogspot.co.uk/. Retrieved 2014-05-15.
  2. ↑ Miles Brignall (2003-08-03). "Launch pad". The Guardian. Retrieved 2014-05-15.
  3. ↑ Durham University. "OUR ALUMNI: JAMES AVERDIECK". Durham University. Retrieved 2014-05-15.
  4. 1 2 3 Dominic Walsh (2013-07-03). "City Diary: trying to crack the market, again". The Times. Retrieved 2014-05-15.
  5. ↑ Gü. "About us". gupuds.com. Retrieved 2014-05-15.
  6. ↑ Will Peakin (2013-02-17). "Taste of success". Holyrood. Retrieved 2014-05-15.
  7. ↑ big fish. "Gü Pud". big fish. Retrieved 2014-05-15.
  8. ↑ Gü. "Our Puds". Güpuds.com. Retrieved 2014-05-15.
  9. ↑ big fish. "Awards & recognition". big fish. Retrieved 2014-04-09.
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