GamePro

GamePro

Gamepro magazine, May 2010 issue
Vice President, Content Julian Rignall
Categories Video game journalism
Frequency Monthly
First issue Magazine: April 1989 (1989-04)
Website: 1998 (1998)
Final issue Magazine: Winter 2011
Website: 2011
Company IDG
Country United States
Based in Oakland, California
Language English
Website Gamepro.com
ISSN 1042-8658

GamePro was an American multiplatform video game magazine media company that published online and print content covering the video game industry, video game hardware and video game software. The magazine featured content on various video game consoles, PC computers and mobile devices. Gamepro Media properties included GamePro magazine and their website. The company was also a part subsidiary of the privately held International Data Group (IDG), a media, events and research technology group.

Originally published in 1989, GamePro magazine provided feature articles, news, previews and reviews on various video games, video game hardware and the entertainment video gaming industry. The magazine was published monthly (most recently from its headquarters in Oakland, California) with October 2011 being its last issue, after over 22 years of publication. GamePro's February 2010 issue introduced a redesigned layout and a new editorial direction focused on the people and culture of its gaming.[1]

GamePro.com was officially launched in 1998. Updated daily, the website’s content included feature articles, news, previews, reviews, screenshots and videos covering video games, video game hardware and the entertainment gaming industry. The website also included user content such as forums, reviews and blogs. In January 2010, the website was redesigned to reflect the same new editorial changes being made in the print magazine.[1] The website was based at Gamepro's headquarters in San Francisco from 1998–2002 and then in Oakland, California from 2002–11 when Gamepro offices relocated there. Gamepro.com also had international variants that have now outlasted their parent publication in countries such as Germany,[2] and France.[3]

History and establishment

Gamepro was first established in Redwood City, California in late 1988 by Patrick Ferrell, his sister-in-law Leeanne McDermott, and the husband-wife design team of Michael and Lynne Kavish. Lacking the cashflow to be able to sustain growth after publishing the first issue, the founding management team sought a major publisher and in 1989 found one with IDG Peterborough, a New Hampshire-based division of the global giant IDG. Led by a merger and acquisition team comprising IDG Peterborough President Roger Murphy and 2 other IDG executives, Jim McBrian and Roger Strukhoff, the magazine was acquired, then a few months later spun off as an independent business unit of IDG, under the leadership of Ferrell as president/CEO. The later addition of John Rousseau as publisher and editor-in-chief Wes Nihei, as well as renowned artist Francis Mao, established Gamepro as a large, profitable magazine worldwide publication.[4] Francis Mao, acting in his role as art director for the nascent GamePro, contracted game illustrator Marc Ericksen to create the premiere cover for the first addition of the magazine. Ericksen would go on to produce five of the first ten covers for GamePro, eventually creating eight in total, and would continue a secondary role creating a number of the double page spreads for the very popular monthly Pro Tips section.

Over the years, the Gamepro offices have moved from Redwood City (1989–1991) to San Mateo (1991-1998) to San Francisco (1998-2002) and lastly Oakland, their current and latest location. In 1993, the company was renamed from Gamepro Inc. to Infotainment World in reflection to its growing and diverse publication lines.

The magazine was known for its editors using comic book-like avatars and monikers when reviewing games. As of January 2004, however, Gamepro has ceased to use the avatars due to a change in the overall design and layout of the magazine. Meanwhile, editorial voices carry over to the newly redesigned and highly active community on its online sister publication, www.gamepro.com.

Gamepro was also most widely famous for its ProTips, small pieces of gameplay tips and advice depicted with game screenshot captions. It also features a special corner section known as Code Vault (formerly C.S.A.T. Pro), where secret codes are all posted. These particular features have since gradually vanished. Code Vault was also published in print format and sold as a quarterly cheats and strategy magazine on newsstands.

Despite the demise of the term in Gamepro itself, the term "ProTip" has been revived as a pop culture meme used to precede some ironical advice with extreme sarcasm, such as, "ProTip: To defeat the Cyberdemon, dodge its attacks and shoot at it until it dies" or "ProTip: Don't call the cops to report your stolen weed."[5]

There was also a TV show called GamePro TV. The show was hosted by J. D. Roth and Brennan Howard. The show was nationally syndicated for one year, then moved to cable (USA and Sci-Fi) for a second year.

In 1993, Patrick Ferrell sent Debra Vernon, VP marketing, to a meeting between the games industry and the Consumer Electronics Show (CES). Realizing an opportunity, the team at the now-entitled Infotainment World launched E3, the Electronic Entertainment Expo. The industry backed E3 and Ferrell partnered with the IDSA to produce the event. It was one of the biggest trade show launches in history.

Early in its lifespan the magazine also included comic book pages about the adventures of a superhero named Gamepro who was a video game player from the real world brought into a dimension where video games were real to save it from creatures called the Evil Darklings. In 2003, Joyride Studios produced limited-edition action figures of some of the Gamepro editorial characters.

Gamepro has also appeared in several international editions, including France, Germany, Spain, Portugal, Italy, Turkey, Australia, Brazil and Greece. Some of these publications share the North American content, while some others share only the name and logo but do feature different content.

Early in 2006, IDG Entertainment began to change internally and shift operational focus from a "Print to Online" to "Online to Print" publishing mentality. The first steps; build a large online network of web sites and rebuild the editorial team. Enter: George Jones, industry veteran.

In February 2006, Gamepro's online video channel, Games.net, launched a series of video-game related shows. The extensive online programming is geared towards an older and more mature audience.

In August 2006, the Gamepro online team spins off a new cheats site, GamerHelp.com. Shortly followed by a video game information aggregation site, Games.net and a dedicated gaming downloads site GameDownloads.com.

Under the new leadership of George Jones, Gamepro magazine underwent a massive overhaul in the March 2007 issue. While losing some of the more dated elements of the magazine, the new arrangement focuses on five main insertions: HD game images, more reviews and previews per issue, www.gamepro.com community showcase, user contributions and insider news. However the German Gamepro website is still run, however this time, by "GameStar" as their partner, as that website have a message at the top of the screen saying "Partner of GameStar" (Note: This is written in German)

In 2009, Gamepro's 20th anniversary coincided with 20-year industry veteran John Davison joining the newly named Gamepro Media team in October 2009 as executive vice president, content. "Gamepro presents a tremendous opportunity," said Davison. "We have the chance to celebrate its 20th anniversary of this significant marque with some exciting editorial changes, and to reshape it as a thoroughly modern integrated media brand." [6]

Under Davison's direction, the magazine and website were redesigned in early 2010 with an editorial shift toward focusing on the people and culture of gaming. "Gamepro is very much about the people and culture of gaming, rather than just the products," said Davison, executive vice president of content at Gamepro Media. "With the redesign of both the print and online versions, we've placed strong emphasis on telling stories about games and the people associated with them; not just game creators, but also fans and people inspired by games." The redesigned magazine and website were met with an enthusiastic audience response.[1]

In addition to announcing the hire of Davison in October 2009, the company also announced an "aggressive growth plan throughout 2009 and beyond, with numerous online media initiatives to deepen consumer engagement and create new opportunities for advertisers." Plans included partnering with sister company, IDG TechNetwork, to build a "boutique online network of sites." [6] The result was the introduction of the Gamepro Media Network.

In September 2010, Gamepro Media announced a new alliance with online magazine The Escapist offering marketers joint advertising programs for reaching an unduplicated male audience.[7] The partnership was named the Gamepro Escapist Media Group.

In November 2010, Julian Rignall joined Gamepro Media as its new vice-president of content replacing John Davison who resigned in September 2010. Rignall brings 25 years of publishing experience to the group.[8]

Gamepro had ended its monthly publication after over 22 years of debut, with its October 2011 issue. Shortly after that issue, the magazine had changed to Gamepro Quarterly, which was a quarterly publication using higher quality paper stock as well as being larger and thicker than all of the previous standard magazine issues. Gamepro Quarterly hit newsstands within the first half of November 2011.[9] The quarterly endeavor; however, only lasted with one issue when it was scrapped. On November 30, it was announced that Gamepro as a magazine and a website would be shutting down on December 5, 2011. Gamepro would only then become part of the PC World website as a small section of this entertainment site covering on the latest and most recently released video games in the current video gaming industry, now run by the PC World staff.[10]

Main sections of GamePro (as of February 2010)

Retired sections of GamePro

Rating scale

Reviewed games were rated on a scale of 1.0 to 5.0 stars broken down into fractions of 0.5 stars. A graphic of five stars were shown alongside the written review. The number of stars a game earned was indicated by the number of solid stars (e.g., a game's 4-star rating was represented by showing 4 solid stars and one hollow star). No game ever received less than one star. An Editors' Choice Award was given to a game that earned either 4.5 or 5.0 stars.

In the past, games had been rated under 4 categories: Graphics, Sound, Control and Fun Factor. The ratings were initially on a scale of 1.0 to 5.0, but a possible 0.5 score was later added. The first game to receive such a score was Battle Arena Toshinden URA for the Sega Saturn. Until about 2000, each score was accentuated with a face (The Gamepro Dude) depicting different expressions for different ratings. This cartoon gamer's head wore an exaggerated expression based on the number of stars a game received. Some games that received 5-star ratings subsequently featured the graphical stars with the cartoon head on their retail boxes.

Role-Player's Realm

GamePro had a "Role-Player's Realm" section dedicated to the coverage and reviews of role-playing video games. In the January 1997 issue, they published a list of "The Top Ten Best RPGs Ever" which consisted of the following games:[11]

  1. The Legend of Zelda: A Link to the Past (Super NES)
  2. Final Fantasy 3 (Super NES)
  3. Lunar: Eternal Blue / Silver Star (Sega CD)
  4. Breath of Fire II (Super NES)
  5. Phantasy Star IV (Genesis)
  6. Secret of Mana (Super NES)
  7. Chrono Trigger (Super NES)
  8. Super Mario RPG (Super NES)
  9. Might and Magic II (Genesis)
  10. Final Fantasy 2 (Super NES)

Later in 2008, GamePro published another list of "The 26 Best RPGs of the All Time", the top ten of which consisted of the following games:[12]

  1. Final Fantasy VII
  2. World of Warcraft
  3. The Legend of Zelda: Ocarina of Time
  4. Chrono Trigger
  5. Fallout 3
  6. Diablo II: Lord of Destruction
  7. Ultima series
  8. Xenogears
  9. The Legend of Zelda: A Link to the Past
  10. Star Wars: Knights of the Old Republic

Lamepro (discontinued in 2007)

Every April, as an April Fools' Day prank, Gamepro printed a 2-5 page satirical spoof of the magazine called Lamepro, a parody of Gamepro's own official title. The feature contained humorous game titles and fake news similar to The Onion. It seemed that no one was safe from Lamepro's satirical pen, even themselves. Many other game magazines were the butt of jokes by Lamepro.

Lamepro, however, was not without its own controversy. While some readers saw Lamepro as a chance to have a laugh at themselves and each other, some were offended by the types of jokes that were made. In 2000, a spoof advertisement made reference to a newer (and short-lived) game magazine called Incite: Video Games. At an industry charity auction, Incite bid and won an advertising space within Gamepro; in the spirit of charity, Gamepro agreed to advertise its own competition, even though it could be considered vaguely tasteless (a mailman delivering a copy of Incite to a female's door, with the legend "It must be that time of the month"). However, in the next Lamepro, a fake ad for a magazine named "In spite" was used as bird-cage lining, with the white-background ad saying "You get what you pay for," making reference to the first Incite issue costing 99 cents on newsstands. The following month, Incite responded in their Letters To The Editor section, spouting off in their subwords "Get it, GamePROSE," and many supposed fans of their magazine defending them against the spoof ad. During the remainder of the magazine's 10-month lifespan, Incite ran the "GamePROSE" quote in every issue.

In 2005, another spoof advertisement had a similar effect, and had an even greater controversy. The spoof was on account of gaming supersite IGN. Once again, on a white background, the ad showed a phony game site screenshot, with a logo similar to IGN's, spelling out "GNO.com" and the phrase "You can't spell ignorance without GNO." This sparked a letter to one of IGN's staff members who does a weekly feedback column on the site, who answered humorlessly that Gamepro wasn't mature at all for taking such a shot at IGN. Just a few weeks after the issue hit newsstands, word came out that there was an actual site on the internet that had the address GNO.com. The site was actually an internet publishing site, and Gamepro ran an apology in their letters section a few months later, stating they had no prior knowledge of the site before the issue went to print. Apparently the two sides eventually made peace, as no civil suits were filed.

Lamepro was not included in the April 2007 issue after Gamepro's magazine redesign.

References

  1. 1 2 3 "Gamepro Media Redesigns Print and Online Editions to Enthusiastic Response". Retrieved 2010-02-11.
  2. ↑ "Das Magazin für PlayStation, Xbox, Nintendo und Mobile Gaming". GamePro.de. Retrieved 2012-06-11.
  3. ↑ "PCWorld.fr — Toute l'actualité du monde informatique et high-tech". Gamepro.fr. Retrieved 2012-06-11.
  4. ↑ "Industry Leading Video Gaming Magazine Delivers Authoritative Gaming Editorial To Over 3 Million Male Teens Each Month". Business Wire. 2002. Retrieved 2002-09-23.
  5. ↑ "Urban Dictionary: protip". Urban Dictionary.
  6. 1 2 "Leading Game Media Executive Tapped for Top Editorial Slot at IDG’s Gamepro Media". Retrieved 2009-10-06.
  7. ↑ "GamePro and The Escapist Alliance Changes How Marketers Reach Male Gamers". Retrieved 2010-09-07.
  8. ↑ "IDG Gamepro Media Appoints Seasoned Publishing Executive to Vice President, Content". Retrieved 2010-11-08.
  9. ↑ Editor's Letter, Gamepro Issue #267 (erroneously labeled 277 on the cover) October 2011
  10. ↑ "Gamepro is Closed".
  11. ↑ "Role-Players Realm", GamePro, issue 110 (January 1997), page 144
  12. ↑ GamePro Staff (November 5, 2008). "The 26 Best RPGs of the All Time". GamePro. Archived from the original on 2011-11-30. Retrieved February 14, 2011.

External links

GamePro Media international websites

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