Game of the Century (college basketball)

For other uses, see The Game of the Century.

Game of the Century
College Basketball

UCLA Bruins

Houston Cougars

(13-0)

(14-0)

Head coach:
John Wooden

Head coach:
Guy Lewis

AP
1

AP
2

	1	2	Total
UCLA	43	26	69
Houston	46	25	71

Date

January 20, 1968

Arena

Houston Astrodome

Location

Houston, Texas

Attendance

52,693

United States TV coverage

Network

TVS Television Network

Announcers

Dick Enberg and Bob Pettit

The Game of the Century in college basketball was a historic NCAA game between the University of Houston Cougars and the UCLA Bruins played on January 20, 1968, at the Astrodome in Houston, Texas. It was the first NCAA regular season game broadcast nationwide in prime time. It established college basketball as a sports commodity on television and paved the way for the modern "March Madness" television coverage.

History

The UCLA Bruins were the dominant NCAA men's basketball program of the era, winning NCAA titles in 1964, 1965, and 1967. Houston Cougars coach Guy V. Lewis wanted to prove his program's worth to his critics, so he decided to schedule UCLA. Houston and UCLA had met in the previous season in the semifinals of the 1967 NCAA Tournament. UCLA had prevailed against Houston 73–58, and won that championship.^[1]

The game

Ted Nance, the sports information director for the University of Houston, put the schedule together. UCLA sports information director J.D. Morgan talked Bruin head coach John Wooden into the game by explaining how great it would be for college basketball. Nance put advertisements in the Cougar football programs touting the game as the "Game of the Century."

The game was televised nationally via a syndication package through the TVS Television Network, with Dick Enberg announcing and Bob Pettit providing color commentary. Morgan had insisted to TVS owner Eddie Einhorn that TVS use their broadcaster. Einhorn paid $27,000 for the broadcast rights on TVS.^[2] TVS signed up 120 stations, many of which would preempt regularly scheduled network programming.^[3] The basketball floor actually came from the Los Angeles Memorial Sports Arena.

The Bruins arrived in Houston with a 47-game, two-and-a-half-season winning streak. The Cougars were also undefeated since the last meeting between the two teams.

The first half between the AP #1 Bruins and AP #2 Cougars closed with the Cougars up by three points. The second half saw the tension between the squads highlighted within the matchup of Houston's Elvin Hayes and UCLA's Lew Alcindor. Hayes, a 6-foot-9 forward, was not directly matched against the 7–2 Alcindor, but he did block three of Alcindor's shots, and the crowd roared his nickname, "Big E."

With two minutes to go and the score tied by Lucius Allen free throws at 69–69, Elvin Hayes took a shot and was fouled by Bruin reserve Jim Nielsen. Hayes, playing with four fouls in the second half, scored two free throws. The Bruins still had time to score, but an attempted basket by Lucius Allen would not drop. On the last possession, UCLA's premier All-American guard Mike Warren committed a rare mental error deflecting out of bounds a pass meant for UCLA's star shooter Lynn Shackelford, who was unguarded in the corner.

In the end, the Cougars pulled the upset, 71–69, ending the Bruins' 47-game winning streak.

Aftermath

Houston's Elvin Hayes is carried in a victory celebration on the Astrodome's floor

Up to that point, only NCAA post-season games had been broadcast nationally, so there was much skepticism regarding where the broadcast would take the non-profit organization's policy. The broadcast drew a vast television audience in addition to the 52,693 fans who had filled the Astrodome for its first basketball game. Each school received $125,000 for the game, four times the 1968 NCAA tournament payout of $31,781.^[2]

The January 1968 cover of Sports Illustrated depicted the game, with Hayes shooting over Alcindor. Alcindor—who had sustained an eye injury at a game against Cal a week earlier—had the worst performance of his college career.^[4] It was one of only two times in his UCLA career that he shot less than 50% from the field.^[2]

Three days after he was benched by Coach Wooden during the game, Edgar Lacy quit the Bruins team.^[5]

Neither team lost another game for the rest of the season. The teams faced off again later that season in the 1968 NCAA Men's Division I Basketball Tournament semifinals, with the then #2 ranked Bruins getting their revenge 101–69 against the #1-ranked Cougars.^[1]^[6] Assistant coach Jerry Norman was credited by Wooden for devising the diamond-and-one defense that the Bruins used to contain Hayes, who was averaging 37.7 points per game but was held to only 10. UCLA advanced and defeated the North Carolina Tar Heels 78–55 for the 1968 title.^[7]^[8] Houston also lost the consolation game to Ohio State. Those games were at the Los Angeles Memorial Sports Arena, on the same floor used in the Astrodome game. Houston would open their 1968–1969 season at the Sports Arena, losing to Southern Cal on the same floor.

The 1971 NCAA Men's Division I Basketball Tournament was held at the Astrodome following the success of the game and drew more than 31,000 spectators for both the semifinals and championship. The 1982 NCAA Men's Division I Basketball Tournament was held at the Louisiana Superdome. Eventually, most NCAA Men's Division I Basketball Championship Final Fours were awarded only to host cities with domed stadiums, and starting with the 1997 tournament, only domed stadiums would be considered for the Final Four.

UCLA and Houston played again in 1969 at Pauley Pavilion for the regular-season rematch. UCLA won 100–64.^[9] UCLA would go on to win seven more NCAA championships. Guy Lewis would bring his Phi Slama Jama teams to the NCAA Final Four in 1982–1984, and all the way to the National Championship Game in back-to-back seasons in 1983 and 1984.

In 2006, Elvin Hayes was inducted into the College Basketball Hall of Fame.

In 2007, both Guy Lewis and Kareem Abdul-Jabbar (Lew Alcindor) were inducted into the College Basketball Hall of Fame.

Significance

Previously, only NCAA post-season games were broadcast on national television. The "Game of the Century" proved that a national audience would watch college basketball games during the regular season. In 1969, NBC became the first major network to broadcast the championship game, at a cost of more than $500,000. In 2008, the NCAA deal with CBS to televise the entire tournament was worth $545 million.^[10]^[11]

References

1 2 2007-2008 UCLA Men's Basketball Media Guide - PDF copy available at www.uclabruins.com. pg. 61 Post Season Scoring Recaps
1 2 3 Jerry Wizig - It's been 20 years since they've played The Game of the Century. Houston Chronicle, January 20, 1988
↑ Ron Rapoport - 1968: Houston vs. UCLA at the Astrodome - The game that took college basketball to a new level. UCLA fell at the cavernous Astrodome and had its 47-game winning streak stopped. Los Angeles Times, January 20, 2008 link at Latimes.com
↑ Robyn Norwood - Game of the Century. Los Angeles Times, January 20, 1998
↑ Funeral in Downey today for UCLA player Edgar Lacey, Long Beach Press Telegram, April 8, 2011
↑ Chapin, Dwight - How Wooden Stopped the Big E. Los Angeles Times, March 23, 1968; A1;
↑ Esper, Dwain (March 25, 1968). "Bruins Hope Norman Stays". The Independent (Pasadena, California). p. 15. Retrieved July 22, 2015 – via Newspapers.com.
↑ Gasaway, John (June 7, 2010). "John Wooden's Century". Basketball Prospectus. Archived from the original on July 22, 2015.
↑ 2007-2008 UCLA Men's Basketball Media Guide - PDF copy available at www.uclabruins.com. pg. 122 Year by Year results
↑ "CBS renews NCAA B'ball". CNN. November 18, 1999.
↑ Al Carter - College Basketball: UH and UCLA, under the big top. San Antonio Express-News, January 19, 2008,

Bibliography

Einhorn, Eddie; Ron Rapaport. How March Became Madness: How the NCAA Tournament Became the Greatest Sporting Event in America. Chicago, Illinois: Triumph Books. ISBN 1-57243-809-6. (The book includes a DVD of the game with commentary by Dick Enberg)
Sports Illustrated January 29, 1968
Jerry Wizig - UH Stuns Mighty UCLA 71-69. Houston Chronicle, January 21, 1968
Jeff Prugh - Big E Stands For End Of Bruin Streak. Los Angeles Times, January 21, 1968
J.R. Gonzales - The Game of the Century: Looking back 40 years
Al Carter - `GAME OF THE CENTURY'/A boon for college basketball, a bust for spectators. Houston Chronicle, January 20, 1988
Eddie Sefko - `GAME OF THE CENTURY'/Game now unimportant, says Hayes. Houston Chronicle, January 20, 1988

External links

College basketball on television

Current broadcast partners	CBS ESPN ESPN2 Fox FS1 Turner Sports (TBS/TNT/truTV)

Secondary broadcast partners	CBS Sports Network ESPNU Fox College Sports FS2 Fox Sports Networks NBCSN Raycom ASN

Specialty broadcast partners	Big Ten Pac-12 Buckeye BYUtv LHN MountainWest (defunct) North Dakota (defunct) SEC

Former broadcast partners	ABC NBC Mizlou Prime SNI TVS Lorimar Sports Jefferson Pilot

General media	Big Monday Championship Week College GameDay Rivalry Week Saturday Primetime Selection Sunday Super Tuesday Thursday Night Showcase Wednesday Night Hoops

Commentators by network	ABC CBS ESPN NBC

Broadcasters by event	AAC Tournament Finals ACC Tournament Finals America East Tourament Finals Atlantic 10 Tournament Finals Atlantic Sun Tournament Finals Big 12 Tournament Finals Big East Tournament Finals Big Eight Tournament Finals Big Sky Tournament Finals Big South Tournament Finals Big Ten Tournament Finals Big West Tournament CBI Finals CIT Finals Colonial Athletic Association Tournament Conference USA Tournament Horizon League Tournament Finals MAAC Tournament Finals Men's Final Four Metro Conference Tournament Finals Mid-American Conference Tournament Finals Mid-Eastern Athletic Conference Tournament Finals Missouri Valley Conference Tournament Finals Mountain West Conference Tournament Finals National Invitation Tournament Northeast Conference Tournament Finals Ohio Valley Tournament Finals Pacific-12 Tournament Finals Patriot League Tournament Finals SEC Tournament Finals Southern Conference Tournament Finals Southland Tournament Finals Southwest Tournament Finals Southwestern Athletic Conference Tournament Finals Summit League Tournament Finals Sun Belt Tournament Finals WAC Tournament Finals West Coast Conference Tournament Women's Final Four

Other	Champions Classic CBS Sports Classic ESPN Full Court "Game of the Century" Mega March Madness NCAA Productions "One Shining Moment"

Houston Cougars men's basketball

Venues	Sam Houston Coliseum (select games; 1937–19??) Jeppesen Gymnasium (1946–1966) Delmar Fieldhouse (1966–1969) Hofheinz Pavilion (1969–present)

Rivalries	Rice

Culture & lore	History Shasta Phi Slama Jama Game of the Century "Cougar Fight Song" Spirit of Houston

People	Head coaches Retired numbers

Seasons	1945–46 1946–47 1947–48 1948–49 1949–50 1950–51 1951–52 1952–53 1953–54 1954–55 1955–56 1956–57 1957–58 1958–59 1959–60 1960–61 1961–62 1962–63 1963–64 1964–65 1965–66 1966–67 1967–68 1968–69 1969–70 1970–71 1971–72 1972–73 1973–74 1974–75 1975–76 1976–77 1977–78 1978–79 1979–80 1980–81 1981–82 1982–83 1983–84 1984–85 1985–86 1986–87 1987–88 1988–89 1989–90 1990–91 1991–92 1992–93 1993–94 1994–95 1995–96 1996–97 1997–98 1998–99 1999–00 2000–01 2001–02 2002–03 2003–04 2004–05 2005–06 2006–07 2007–08 2008–09 2009–10 2010–11 2011–12 2012–13 2013–14 2014–15 2015–16

NCAA Final Four appearances in italics

UCLA Bruins men's basketball

Venues	Men's Gym (1932–1965) Pan-Pacific Auditorium (alternate; 1949–1959) Venice High School (1955–1956) Los Angeles Memorial Sports Arena (1959–1965; 2011–2012) Honda Center (2011–2012) Pauley Pavilion (1965–present)

Rivalries	Arizona Notre Dame USC

Culture & lore	Game of the Century UCLA High Post Offense Joe Bruin

People	Head coaches Retired numbers NBA players

Seasons	1919–20 1920–21 1921–22 1922–23 1923–24 1924–25 1925–26 1926–27 1927–28 1928–29 1929–30 1930–31 1931–32 1932–33 1933–34 1934–35 1935–36 1936–37 1937–38 1938–39 1939–40 1940–41 1941–42 1942–43 1943–44 1944–45 1945–46 1946–47 1947–48 1948–49 1949–50 1950–51 1951–52 1952–53 1953–54 1954–55 1955–56 1956–57 1957–58 1958–59 1959–60 1960–61 1961–62 1962–63 1963–64 1964–65 1965–66 1966–67 1967–68 1968–69 1969–70 1970–71 1971–72 1972–73 1973–74 1974–75 1975–76 1976–77 1977–78 1978–79 1979–80 1980–81 1981–82 1982–83 1983–84 1984–85 1985–86 1986–87 1987–88 1988–89 1989–90 1990–91 1991–92 1992–93 1993–94 1994–95 1995–96 1996–97 1997–98 1998–99 1999–00 2000–01 2001–02 2002–03 2003–04 2004–05 2005–06 2006–07 2007–08 2008–09 2009–10 2010–11 2011–12 2012–13 2013–14 2014–15 2015–16 2016–17

NCAA national championships in bold; NCAA Final Four appearances in italics

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