GameTrailers

GameTrailers
Type Subsidiary
Founded March 25, 2002 (2002-03-25)
Dissolved February 19, 2016 (2016-02-19)
Headquarters Santa Monica, California, United States
Founder(s) Geoffrey R. Grotz, Brandon Jones
Industry Video game journalism
Owner Defy Media
Parent Defy Media
Website Gametrailers.com
Alexa rank Negative increase 8,181 (April 2015)[1]
Registration Free or available membership
Available in English
Current status Inactive

GameTrailers (also known as GT) was a media website that specialized in video game related content. It provided free access to original programming (such as reviews and previews), game trailers and recorded game play. Along with standard definition, many of the video clips were offered in high resolution.(HD)

Users could upload/watch videos, create blogs, and participate in forums. On the past version of GameTrailers users could join and create factions, which had their own private forums. Factions were cut when the website was revamped, along with the GTD currency system, as well as forum levels.

On February 8, 2016, it was announced on Twitter and Facebook that GameTrailers would be shutting down after 13 years online.[2] The website was formally disbanded on February 19. On March 21, 2016, a majority of the remaining staff at GameTrailers launched a series of new Patreon supported channels under the new name Easy Allies.[3]

Content history

GameTrailers' first version of its magazine style show was GT Weekly and premiered in August 2005, hosted by Amanda MacKay and Daniel Kayser. After 44 episodes, in March 2007, the show was rebranded as GameOne and given a live chat where viewers could talk about the show.

In February 2007, ScrewAttack started providing content including Top Tens, Video Game Vault entries and episodes of The Angry Video Game Nerd for GameTrailers. Shortly after, Spike's Game Head also started to cooperate with GameTrailers.

On January 25, 2008, GameOne was replaced by GameTrailers TV, the rebranded version of Spike TV's Game Head, still hosted by Geoff Keighley, but produced by GameTrailers and co-hosted by Amanda MacKay and Daniel Kayser. The show appeared at 12:30 AM on Spike every Thursday night.[4]

On June 27, 2012, GameTrailers launched their new website design, which included a revamped homepage, upgraded message boards, and new animated graphics for reviews.

On February 8, 2016, it was announced that GameTrailers would be shutting down. [5]

List of shows hosted by GameTrailers

Invisible Walls

Invisible Walls
Presentation
Hosted by Ryan Stevens
Marcus Beer
Shane Satterfield (Most episodes until Episode 238)
Genre Video gaming
Language English
Updates Weekly (Fridays)
Length Approximately 30-90 minutes
Production
Camera Rich Brown
Video format MP4
Audio format MP3
No. of episodes 284 (excluding special episodes and other videos)
Publication
Debut March 14, 2008
End date January 17, 2014
Provider GameTrailers
Website Invisible Walls on GameTrailers

Invisible Walls was a video blog/podcast run by the staff of GameTrailers with director of editorial Ryan Stevens as the main host and freelance journalist Marcus Beer, who originally came to the show on a biweekly basis as the ever-angry character "Grumpy McGrump", as co-host. The podcast was originally hosted by former editor-in-chief Shane Satterfield until he left GameTrailers after Episode 238.[6] They were often joined by a rotating panel of GT editors including Justin Speer, Daniel Bloodworth, Mike Damiani, Patrick Morales, Chris Nguyen, and (formerly) Miguel Lopez. The show's debut episode was recorded on March 13, 2008 and published the following day.[7] The podcast was a semi-round table discussion show in which the GameTrailers staff members discussed various ongoings in the video game industry, including new video game releases and controversies.

The show underwent a couple of major overhauls throughout its run; for its one-hundredth episode, the show introduced new visual graphics (including new avatars for the cast designed by iam8bit, a new intro also done with iam8bit, and a new logo) and stopped censoring profanities.[8] On the show's two-hundredth episode, which was streamed and recorded live for the milestone occasion, the show began recording with the hosts on-camera and the hosts' avatars were no longer used,[9] although the hosts were seen recording on-camera for Episode 150 and had to record themselves without being seen one last time on Episode 201, due to not having cameras on hand at the 2012 Game Developers Conference and for the new Invisible Walls studio to be prepared.

The podcast ended after publishing Episode 284 on January 17, 2014.[10] It was initially replaced by a short-lived show called Thanks for Playing!, which lasted until April 25, 2014,[11] with a true final episode published on June 27, 2014.[12] A later revival podcast called GT Time, which features some of the Invisible Walls regulars including Damiani and Bloodworth, debuted on March 14, 2014[13] (which is coincidentally the six-year anniversary of the debut episode of Invisible Walls).

Other shows

This list is incomplete; you can help by expanding it.

^* Also available as a podcast.

Business history

Gametrailers.com was founded by Geoff Grotz and Brandon Jones in 2002. Jon Slusser and his company Hornet Animation invested in the startup, and Jon took over as CEO. The company was then acquired by MTV Networks in November 2005 for an undisclosed sum.[15]

In 2007, MTV Networks restructured its entertainment division, merging Ifilm.com and SpikeTV.com into Spike.com, and grouping this new property, GameTrailers and Xfire, into Spike Digital Entertainment, with Jon Slusser as the new SVP in charge, Geoff Grotz as Vice President of Product Development, and Brad Winters as the new general manager of GameTrailers.com.[16]

In June 2014, GameTrailers was purchased by Defy Media.[17] Soon after it was reported that senior members of GameTrailers were fired, which is about two-thirds of full-time staff.[18]

In February 2016, GameTrailers was shut down, with Defy notifying the staff in the morning of the final day.[19] On March 21, 2016, a majority of the remaining staff at GameTrailers launched a series of new Patreon supported channels under the new name Easy Allies.[20]

References

  1. "Alexa Ranking". Alexa Internet. Retrieved April 18, 2015.
  2. https://twitter.com/GameTrailers/status/696858020215586816
  3. Twinfinite (March 21, 2016). "Former GameTrailers Staff Are Returning As Easy Allies".
  4. "GTTV Premiere - Tune In". Gametrailers.com. Retrieved December 12, 2008.
  5. https://twitter.com/GameTrailers/status/696858020215586816
  6. "Invisible Walls, Episode 239". GameTrailers. January 25, 2013. Retrieved January 26, 2013.
  7. "Invisible Walls, Episode 1". GameTrailers. March 14, 2008. Retrieved October 29, 2012.
  8. "Invisible Walls, Episode 100". GameTrailers. March 27, 2010. Retrieved March 29, 2010.
  9. "Invisible Walls, Episode 200". GameTrailers. March 3, 2012. Retrieved July 7, 2012.
  10. "Invisible Walls, Episode 284: Preparing to Die". GameTrailers. January 17, 2014. Retrieved June 21, 2014.
  11. "Thanks for Playing - Video Game Discussions". GameTrailers. January 17, 2014. Retrieved June 21, 2014.
  12. "Thanks for Playing! - Bloodbourne Again". June 27, 2014. Retrieved September 2, 2014.
  13. "GT Time: We're Podcasting Again!". GameTrailers. April 14, 2014. Retrieved September 2, 2014.
  14. "Rob Slusser on Twitter". Twitter.
  15. "MTV Networks Acquires GameTrailers.com". Prnewswire.com. Retrieved December 12, 2008.
  16. "MTVN ENTERTAINMENT GROUP PROMOTES BRAD WINTERS TO GENERAL MANAGER OF GAMETRAILERS.COM". GameTrailers. Retrieved December 12, 2008.
  17. Farokhmanesh, Megan (June 9, 2014). "GameTrailers, Addicting Games and Shockwave acquired by Defy Media". Polygon. Vox Media. Retrieved June 14, 2014.
  18. Plante, Chris (June 13, 2014). "Layoffs hit GameTrailers day after E3". Polygon. Vox Media. Retrieved June 14, 2014.
  19. "Gametrailers on Twitter: "After 13 years, GameTrailers is closing down today. Thank you for your continued support over the years. It has been an adventure."". February 8, 2016.
  20. Twinfinite (March 21, 2016). "Former GameTrailers Staff Are Returning As Easy Allies".

External links

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