Gather.com
| Slogan | Gather is the place where millions of people come for a fresh perspective on what's happening now. |
|---|---|
| Commercial? | Yes |
Type of site | News, social media outlet |
| Registration | No longer available |
| Available in | English |
| Launched | 25 February 2005 |
| IP address | 54.209.97.59 |
| Current status | Defunct |
Gather or Gather.com was a social networking website designed to encourage interaction by discussion of various social, political and cultural topics. Its headquarters was in Boston, Massachusetts.
History
The website was founded in 2005 by Tom Gerace, an entrepreneur who previously founded the affiliate marketing company, Be Free.[1] Gather attracted investments and partnerships from media companies ranging from McGraw-Hill[2] and Hearst Publications[2] to American Public Media[1] and a member of the McClatchy family. Starbucks chose Gather over other social networking sites because of its adult demographic.[1] Lotus founder Jim Manzi was an early investor.[3] Gather was one of very few 2006 startups to use television advertising.[1]
Demographics
The countries where the site was most visited were (in descending order):
India 41.5%
USA 27%
Pakistan 4.9%
Canada 4.3%
Great Britain (UK) 3.3%
Philippines 2.1
Operations
Members received their own subdomain, where they could publish articles and share comments. Also, members could create groups pertaining to their own efforts, or to any other topic. It was a very popular site from a social media perspective, with many writers commenting on each other's works.
In 2010, Gather management, including owner Tom Gerace, started a business-making subdomain entitled "The Gather News Channel." This consisted of a series of subdomains such as Celebrities, Entertainment, Business, Technology, Politics, Sports and News. Writers were paid to write short articles on a subject for which they were selected from the above topics. Additional money was possible based on a formula of revenue per views. The "Gather News Channel" existed until 2014 when Gather Inc., including Gather.com, was sold to Kitara Media.
In October, 2015, Gather became defunct.
References
- 1 2 3 4 Sarah Lacy (October 26, 2006). "Gather.com: Social Networking Grows Up". Businessweek. Retrieved 2007-07-06.
- 1 2 Vauhini Vara (November 17, 2006). "Hearst, McGraw-Hill Buy Into Gather.com". Wall Street Journal. Retrieved 2007-07-06.
- ↑ Steve Gelsi (January 16, 2006). "Gather.com gets $6 million in funding: Allen & Co., ex-Lotus exec line up behind blogging site". Dow Jones MarketWatch. Retrieved 2007-07-06.