Genetic anthropomorphism
In evolutionary biology, genetic anthropomorphism refers to "thinking like a gene". The central question is "if I were a gene, what would I do in order to reproduce myself". The question is an obvious fallacy since genes are incapable of thought. However, natural selection does act in a such a way that those that are most successful at reproducing themselves (by following the optimum strategy) prosper. Thinking like a gene enables the results to be visualised. This is related to a philosophical tool known as the intentional stance.
The most notable genetic anthropomorphist was the British biologist, W. D. Hamilton. Hamilton's friend, Richard Dawkins, popularised the idea.
Anthropomorphism has been criticised on a number of grounds, including that it is reductionist.