Geranium Homes
 | |
| Industry | Home Builder |
|---|---|
| Founded | 1977 |
| Founder | Barry Feiner and Earl Rumm |
| Headquarters | Markham, Ontario, Canada |
Area served | Ontario, Canada |
| Products | Residential homes and condominiums |
| Parent | Geranium Corporation |
| Website | www.geraniumhomes.com |
Geranium Homes is the home building division of Geranium Corporation. With head offices in Markham Ontario, Geranium Homes is one of Ontario’s few fully integrated land development and residential construction companies. Since being founded in 1977, Geranium Homes has built more than 8,000 homes in neighbourhoods and communities throughout Ontario.
History
The company was inspired by Somer Rumm, a founding partner of Consolidated Building Corporation, which was the first Real Estate Company to trade on the Toronto Stock Exchange.[1] Responsible for the development of some 35,000 homes across Canada, Rumm’s passion for home building has inspired many people including his son, Earl.[2]
In 1977, Earl Rumm and Barry Feiner formed Geranium Homes, which began with building two single homes in Scarborough.[3] By 1987, Geranium Homes was actively building communities throughout Ontario including in Aurora, Bolton, Heart Lake, Newmarket and Barrie.
In 1992, 15 years after its inception, Stats Can (1992) identified Geranium Homes as Canada’s fourth largest home builder.[4] They have continued to build a reputation that has been recognized both locally and nationally for their groundbreaking work. Their achievements have continued to flourish throughout the past few decades with awards like Builder of the Year by BILDgta[5] and Geranium Homes' Neighbourhoods of Cardinal Point winning the BILD Award for Best Places to Grow Community of the Year.[6]
In 2015, the Town of Whitchurch-Stouffville and Geranium Corporation paid tribute to Somer Rumm’s contributions to the building industry with the naming of Somer Rumm Court.[7][8]
Geranium Corporation
In the mid-1990s, Rumm and Feiner began focusing on land ownership and development.
In 1995, Earl Rumm and Barry Feiner formed Geranium Corporation and launched into large scale community development.[9]
Barry Feiner's son, Boaz Feiner, is named President of Geranium Homes' Home building division.
By 2007, Geranium Homes, now a division of Geranium Corporation, re-entered into the low-rise housing market with the launch of a master planned ravine community — The Neighbourhoods Of Cardinal Point in Whitchurch-Stouffville, Ontario — is the first undertaking built on lands developed by parent company Geranium Corporation.[10]
Sick Kids Hospital Foundation
Coby Builds a House In 2010, the children’s book Coby Builds a House was unveiled as a fundraising project by Geranium Homes for the Cardiac Kids in support of Sick Kids Hospital Foundation. The book, that showed the process of building a house through a child's point of view, became a successful fundraiser that was expanded to donate all proceeds to a variety of charitable organizations, Coby Builds a House continues to support a variety of groups including the Whitchurch-Stouffville Food Bank, Habitat for Humanity, Trees of Wishes and CardiacKids in support of Sick Kids Hospital Foundation.
Mayors Annual Food Drive
Since 2009, the Whitchurch-Stouffville Food Bank has been the recipient of a major September Food Drive led by Geranium Homes. Homeowners, along with staff, suppliers and trades donate food items, and Geranium Homes also presents an annual cheque which includes a donation for every home sold at Cardinal Point. Over the first 5 years, the total money raised totals more than $32,000.00 plus the re-stocking of the food bank shelves.[11]
Grey Water Innovation
Geranium Homes is the first Ontario residential builder to introduce a grey water recovery system at a large-scale residential development. This new water saving pilot program is available to homeowners in the Copperstone development in Ballantrae[12]
Recent Awards[13]
- 2014 – BILD Places to Grow, Community of the Year, Cardinal Point.
- 2013 – OHBA Most Outstanding Production Built Home, Forest Trail Estates
- 2012 - BILD Home Builder of the Year
- 2012 - BILD Best New Home Design, the Alderley, Forest Trail Estates
- 2011 – CHBA Grand SAM award*
- 2011 - CHBA SAM Award Single Detached Home, the Alderley, Forest Trail Estates
- 2011 -BILD Award, Best New Home Design, the Midford, Forest Trail Estates
- The Grand SAM Award is the top award from the Canadian Home Builders' Association. The award recognizes outstanding performance by a single builder or developer member in the building and marketing of new homes.
Development projects
A partial list of current developments include:
- Bloomington Woods, Ballantrae, Ontario
- Copperstone Estates, Ballantrae, Ontario - 18 homes
- Uptownes, Stouffville, Ontario - 139 units
- Pace on Main, Stouffville Ontario - 67 units
- Forest Trail Estates, Ballantrae, Ontario – 50 homes
- Cardinal Point, Stouffville, Ontario – 700 homes
- The Village at Sally Creek, Woodstock, Ontario – 50 homes
- The Verandas, Port Hope, Ontario – 119 homes
- Trails at Cardinal Point, Stouffville, Ontario – in production
Past communities: Geranium Homes also has many former developments throughout Ontario.
References
- ↑ "1960-12-09-03". multiculturalcanada.ca.
- ↑ "Somer Rumm". ZoomInfo.
- ↑ "Builder Profiles – Geranium Corp. – Jan/Feb2014 - Active Life Magazine". active-life.ca.
- ↑ "MYCHINESEHOME.CA - Community Profile - Editor's Choice - Geranium Homes". mysouthasianhome.ca.
- ↑ "Welcome to BILDGTA.ca: Building, Industry and Land Development". bildgta.ca.
- ↑ "Winners Announced for the 34th Annual BILD Awards". urbantoronto.ca.
- ↑ http://www.townofws.ca/en/town-hall/resources/Documents/Committees/SWNC/Minutes/Street_Meeting_-_apr_16_2014.pdf
- ↑ "Sommer Rumm". geraniumhomes.com.
- ↑ "Geranium Corp. — from small-scale builder to ‘urban resort’ visionary". thestar.com. 17 August 2012.
- ↑ "Beyond the Bricks: Business is blooming at Geranium". thestar.com. 14 May 2010.
- ↑ "Geranium Homes Food Drive Plants the Seeds for a Rich Community Life". The New Home Buyers Network Blog.
- ↑ "Greyter Receives Strategic Investment From Geranium Corporation". greyter.com.
- 1 2 "CONGRATULATIONS GERANIUM HOMES!". Musselman's Lake Residents Association.