Gimme Chocolate!!

"Gimme Chocolate!!"
Single by Babymetal
from the album Babymetal
Released May 31, 2015 (2015-05-31) (UK)
Format Digital download
Recorded 2013
Genre J-pop, heavy metal
Length 3:52
Label earMUSIC
Writer(s) Mk-metal, Kxbxmetal, Takeshi Ueda
Producer(s) Ueda
Babymetal singles chronology
"Road of Resistance"
(2015)		 "Gimme Chocolate!!"
(2015)		 "Karate"
(2016)
Music video
Babymetal - "Gimme Chocolate!!" on YouTube

"Gimme Chocolate!!" (ギミチョコ!!, Gimi Choko!!), is a song by the band Babymetal from their self-titled debut album. Though it was not released as a single in Japan, the song became an international success, with its music video gaining over 40 million views on YouTube. Later, it was released via earMusic in the United Kingdom on May 31, 2015 as a digital single.[1]

Background and release

The song premiered on December 21, 2013 at Makuhari Messe, nearly coinciding with Su-metal's 16th birthday.[2] The song was first released in Japan as part of the band's debut album Babymetal on February 26, 2014, with a live music clip of the premiere uploaded to YouTube the day before, on February 25, 2014. The song received a release in the United Kingdom as a digital single on iTunes on May 31, 2015, one day before the physical rerelease of the album.[1]

Composition

"Gimme Chocolate!!" is composed and arranged by Takeshi Ueda of The Mad Capsule Markets. The song begins with elements of thrash metal. During the verses, Yuimetal and Moametal shout onomatopoeias such as "Atata tatata zukkyun!" while the chorus showcases the vocals of Su-metal with a quick transition to pop melodies and a major key, with the phrases transitioning back and forth several times.[3] The lyrics talk about girls struggling with the pressure to maintain their figures.[4] Su-metal explained "[The lyrics of the song are] about girls and women who love to eat chocolate. But they are (…) afraid about putting on weight."[5]

Reception

"Gimme Chocolate!" received mixed to positive reviews from music critics. Journalist Brian Mansfield of USA Today called it "a bizarre blend of death-metal, EDM rhythms and sugary J-pop melodies", as the song "begins with a speaker-shredding guitar assault that quickly gives way to machine-gun-rapid chirpy vocals and a chorus as addictive as chocolate-covered cereal and Saturday morning cartoons."[6] In addition, Fuse listed the song as one of the nine most experimental girl group songs of all time, stating that "it's totally jarring upon first listen. But you'll catch yourself humming along with the chorus soon enough."[7]

The song peaked at number 5 on the Billboard World Digital Songs chart.[8]

Music video

Directed by Ryosuke Machida, the music video was filmed during the first live performance of the song at Makuhari Messe on December 21, 2013 as part of the concert Legend "1997" Su-metal Seitansai.[9] The music clip was first teased on YouTube on February 3, 2014; the video was released in its entirety on the official YouTube channel, coinciding with the release of Babymetal (in Japanese time).[10][11][12] The video brought the band to global success and has been viewed over 40 million times (as of January 2015) and has been featured in commercials for Chromecast in Japan.[13] The video also appears in the limited editions of Babymetal in the DVD, along with music videos of other Babymetal songs.[14]

Live performances

After the release of their debut album, the band performed the song live regularly at venues, including an opening act for Lady Gaga at ArtRave: The Artpop Ball.[15] On June 12, 2015, the band made a surprise performance of the song, as well as "Road of Resistance" in collaboration with the band DragonForce in Download Festival.[16] On September 20, 2015, the band performed a version of the song remixed by Skrillex at Ultra Japan.[17][18] On April 5, 2016, Babymetal made their U.S. television debut, performing the song on The Late Show with Stephen Colbert.[19]

Track listing

Digital download

Credits and personnel

Credits adapted from Babymetal album liner notes.[20]

Chart performance

Chart (2014-2015) Peak
position
Billboard World Digital Songs[8] 5

Release history

Region Date Format Label
United Kingdom May 31, 2015 Digital download earMUSIC

References

  1. 1 2 "Gimme Chocolate!! - Single by BABYMETAL". iTunes UK (Apple). Retrieved 2015-12-26.
  2. ↑ "BABYMETAL、1stアルバムから熱狂蘇る「ギミチョコ！！」MV解禁". Barks. 2014-02-04. Retrieved 2015-12-27.
  3. ↑ 石黒隆之 (2014-03-23). "ヘビメタアイドルBABYMETALが欧米で大ヒット。その音楽的なみごとさとは". Spa! (株式会社扶桑社). Retrieved 2015-12-27.
  4. ↑ "BABYMETALの「ギミチョコ」ライブ演奏、米ビルボードが初公開". Japan Wide (Japanwide Inc.). 2015-05-11. Retrieved 2015-12-27.
  5. ↑ "Babymetal Interview - Rock on Range 2015". Revolver (YouTube). 2015-06-08. Retrieved 2016-01-15.
  6. ↑ Brian Mansfield (2014-03-06). "Babymetal's video is the greatest ever — or the worst". USA Today. Gannett Company. Retrieved 2016-01-11.
  7. ↑ Jeff Benjamin (2015-09-29). "9 of the Most Experimental Girl Group Songs of All Time". FM (Fuse). Retrieved 2016-01-11.
  8. 1 2 "World Digital Songs". Billboard.biz. Retrieved 2015-01-16. Billboard.biz charts are only accessible by subscription; searching "Babymetal" on "Charts", their performance can be found.
  9. ↑ ギミチョコ！！ (in Japanese). Space Shower. Retrieved August 13, 2014.
  10. ↑ "BABYMETAL 1st ALBUM "BABYMETAL" SPOT". Toy's Factory（YouTube）. 2014-02-03. Retrieved 2016-01-15.
  11. ↑ "BABYMETAL、海外人気火つけ役「ギミチョコ!!」MV公開１年　再生数は2300万回". Music Voice (株式会社アイ・シー・アイ). 2015-02-25. Retrieved 2015-12-27.
  12. ↑ "BABYMETAL - ギミチョコ！！- Gimme chocolate!! (OFFICIAL)". YouTube. 2014-02-25. Retrieved 2016-01-15.
  13. ↑ "BABYMETALでむすめん。が踊る！Google ChromecastのCM動画が公開". The Stream News (株式会社角川アスキー総合研究所). 2015-07-22. Retrieved 2015-12-27.
  14. ↑ "BABYMETAL、1stアルバムから熱狂蘇る「ギミチョコ！！」MV解禁". Barks. 株式会社BARKS. 2014-02-04. Retrieved 2015-12-27.
  15. ↑ "Babymetal extra support act for Lady Gaga's artRAVE: the ARTPOP ball". Babymetal Official Web Site. June 17, 2014. Retrieved June 18, 2014.
  16. ↑ "BABYMETALとドラゴンフォースが英フェスで初共演、大騒ぎに！「ギミチョコ!!」も披露". AOL News. AOL Online Japan. 2015-06-14. Retrieved 2015-12-27.
  17. ↑ Jeff Benjamin (2015-09-21). "Watch Babymetal Join Skrillex Onstage for Insane Live Collaboration". fuse. Retrieved 2015-12-27.
  18. ↑ "Watch Skrillex Perform 'Gimme Chocolate!!' with J-Pop Trio Babymetal at Ultra Japan". Billboard. 2015-09-22. Retrieved 2015-12-27.
  19. ↑ The Late Show with Stephen Colbert (2016-04-06), BABYMETAL Makes Their U.S. Television Debut, retrieved 2016-04-10
  20. ↑ Babymetal (limited edition) (CD liner notes). Babymetal. BMD Fox. 2014. p. 15.
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