Giraudi

Giraudi
Founder Erminio Giraudi
Headquarters Monaco
Owner Riccardo Giraudi
Website Official website

Giraudi Group is based in the Principality of Monaco and is made up of various companies in the sectors of meat trading and import/export, restaurants and lifestyle.

History

Initially, the primary business of Giraudi was dealing with import/export within the meat industry. Founded by Erminio Giraudi in the 1960s,[1] the group established itself in Monaco in the middle of the 1970s to facilitate its international business opportunities

The company has developed and diversified into other domains, notably restaurants concepts and various lifestyle products.[2]

Since the 2000, Riccardo Giraudi, Erminio Giraudi's son, integrated the group, to continue to develop the group’s activities with his father.

Activities and companies

Meat

Gradually, Giraudi became one of the European leaders in trading and import/export of meat.[3]

The Monegasque group is the primary exporter of French beef, and Dutch veal whilst also being the leader in the import of hormone-free US Black Angus, into Europe.[4][5]

Since 2014, Giraudi became the first importer of certified Japanese Kobe beef into Europe.[6][7][8][9] This meat is considered as one of the most expensive in the world.[10]

Each year, Giraudi imports approximatively 90 000 tons of meat.

In 2015, Giraudi launched its own consumer brand in partnership with The Smiley Company. This range of frozen products is composed of omelets, mini and mega chicken nuggets, beef and veal burgers.[11][12][13][14]

Restaurant

The savoir-faire related to its roots in the meat industry gave birth to the very first Beefbar restaurant [15] in 2005.[16][17] This restaurant, whose architecture was created by Humbert & Poyet,[18][19][20] is the signature concept of the Monaco Restaurant Group founded in 2002. Beefbar has become an international brand with restaurants in Moscow, Mexico, Luxembourg, Mykonos and a new opening soon in Hong Kong.[21][22]

In 2014, Riccardo Giraudi opened Song Qi, a gastronomic Chinese restaurant, in partnership with the starred-restaurateur Alan Yau.[23][24]

In July 2015, Monaco Restaurant Group opened the very first Pantone Cafe on the esplanade of the Grimaldi Forum, in Monaco.[25]

Today, Monaco Restaurant Group serves on average 500 000 meals per year in the Principality of Monaco, and owns the Beeftro concept, two of which are located in Dublin, Ireland .[26][27]

Lifestyle

Giraudi’s third activity is divided into three companies.

Fashion Factory. Created in 2006, specializes in the resale of end of line collections from well-known Italian brands such as Dolce & Gabbana.

Case Scenario, launched in 2011, produces phone accessories, mainly for Apple[28] products.

Miss Bibi, created by Brigitte Giraudi, Erminio Giraudi’s daughter and Riccardo Giraudi’s sister, is a jewelry and accessories brand which has shop in the heart of Palais Royal Gardens in Paris.[29]

Employees

The Giraudi Group, within all of its activities employs 250 people in the Principality of Monaco and 320 people worldwide.[30]

Restaurants

Lifestyle

Notes

  1. ↑ A center of excellence in Monaco, Monaco imprese n14, July 20, 2011, p. 13 http://issuu.com/aiim/docs/monacoimprese-14
  2. ↑ Monaco’s companies : tiny but mighty ?, CNN, October 26, 2012 2 :29 min http://business.blogs.cnn.com/2012/10/26/monacos-companies-tiny-but-mighty/
  3. ↑ Franco Ferrari, Giraudi International Trading yesterday, today, tomorrow, Eurocarni n5, 2006 http://www.pubblicitaitalia.com/cocoon/pubit/riviste/articolo.html?idArticolo=6665&Testata=1
  4. ↑ Gaia Borghi, We love beef, American beef, Eurocarni n9, 2008, p. 96 http://www.pubblicitaitalia.com/eurocarni/2008/9/8453.html
  5. ↑ Franco Ferrari, The good meat straight from Kansas, Eurocarni n11, 2006 http://www.pubblicitaitalia.com/cocoon/pubit/riviste/articolo.html?idArticolo=7018&Testata=1
  6. ↑ Guillaume Rebière, Kobe beef, a luxury meat, Le Journal du Dimanche, 2014 https://drive.google.com/open?id=0B_gdXx3hw8KtTGt1RjRPMnJvSzg
  7. ↑ Patrick Thomas, Why the real Kobe beef is that extraordinary, Fashion Post, 2014 https://drive.google.com/open?id=0B_gdXx3hw8KtVzJteFpFX3gxUkE
  8. ↑ Gaia Borghi, Kobe: a precious meat guaranteed by a golden idol, Eurocarni, Aprile 2014 https://docs.google.com/file/d/0Bz9r4VA5Mx3rQWsyTUNWRWZ3M0U/edit
  9. ↑ Cedric Verany, Kobe beef in Europe, Monaco Matin, 2014, https://drive.google.com/file/d/0Bz9r4VA5Mx3rbElfNThXTnFvQzQ/edit?usp=sharing
  10. ↑ Pierre-François Lemonnier, Cyril Havoudjian, Sept à Huit - Kobe beef, luxury meat, TF1, 2014 http://meat.giraudi.com/video/viande-de-luxe-kobe.mp4
  11. ↑ Roland Crepeau, Giraudi Creative Meats launches SMILEY MEALS, 9 Mai 2015 http://le-foodeur.fr/giraudi-creative-meats-lance-smiley-meals/2015/05/09
  12. ↑ Giraudi presents Smiley Meals, ESM, https://drive.google.com/open?id=0B_gdXx3hw8KtMjdEZTV4M2FVbDA
  13. ↑ Gaia Borghi, Smile and your burger will smile to you, https://drive.google.com/open?id=0B_gdXx3hw8KtMzNPV1Y2aHJpOHc
  14. ↑ Camille Harel, The Smiley makes ints entrance in the frozen meat section, http://www.lsa-conso.fr/le-smiley-fait-son-arrivee-sur-des-gammes-de-viande-surgelee,209212
  15. ↑ Pedro Reyes, Beef Bar got the secret of meat, CNN , February, 2012 https://drive.google.com/open?id=0B_gdXx3hw8KtbEZxRndkUzAzT28
  16. ↑ Elle travel, 2010 https://drive.google.com/open?id=0B_gdXx3hw8KtbEZxRndkUzAzT28
  17. ↑ Riccardo Giraudi, Portrait of an inspired businessman, summer 2012, Monaco Seaside, p. 49 http://www.monacoseaside.com/seasidemagcourant/mseaside26/files/assets/basic-html/page51.html
  18. ↑ Clara Le Fort, IN TOUCH WITH: Humbert & Poyet, inspired by modernism, Function & modernity, 2014 http://functionandmodernity.com/2014/10/touch-humbert-poyet-inspired-modernism/
  19. ↑ Marie Godfrain, Humbert & Poyet, the 3D vision, Le Monde, September, 2012 http://www.lemonde.fr/style/article/2012/09/14/humbert-poyet-la-vision-en-3d_1759651_1575563.html
  20. ↑ Meat Love, AD magazine, News vom 9 http://www.ad-magazin.de/2012/08/meat-love
  21. ↑ Cedric Verany, Beefbar continues to conquer the world, Monaco Matin, 2015 https://drive.google.com/open?id=0B_gdXx3hw8KtVEJQclJlOER0cFE
  22. ↑ Eva Antonopoulou, Beefbar Corner, Psito, 2015 https://drive.google.com/open?id=0B_gdXx3hw8KtQnJkUlBTcGZLYVk
  23. ↑ Christian Perrin, The delicacies of Song Qi, Tele Monaco, 2014 https://drive.google.com/open?id=0B_gdXx3hw8KteHhkM1JVUDNfeVU
  24. ↑ Marie Le Fort, Song Qi, Monte Carlo, Monaco, Wallpaper, 2014 http://www.wallpaper.com/travel-directory/monaco/monte-carlo/restaurants/song-qi/41
  25. ↑ Rebecca Sarvady, Pantone Cafe May Become the Most Instagramable Restaurant Ever, 2015 http://www.pastemagazine.com/articles/2015/07/aesthetic-zealots-listen-up-your.html
  26. ↑ Beeftro,Taste of dublin, 2015 http://dublin.tastefestivals.com/restaurants-line-up/beeftro/
  27. ↑ Table Talk: Franco-American diner has no need to beef up, The independent,2015 http://www.independent.ie/life/food-drink/table-talk/table-talk-francoamerican-diner-has-no-need-to-beef-up-30907266.html
  28. ↑ Adrien Paredes, A monegasque company, exclusivity of Apple, Monaco Hebdo, mercredi 13 avril 2011 http://www.monacohebdo.mc/5175-une-societe-monegasque-exclusivite-d%E2%80%99apple
  29. ↑ Mathilde Laurelli, Pascal Leray, Express Style, 2011 http://videos.lexpress.fr/lifestyle/createurs/miss-bibi-la-creatrice-de-bijoux-devoile-sa-boutique_1052727.html
  30. ↑ Month of employment: how about working for Giraudi Group?, Nice Matin, 17 septembre 2010 http://www.nicematin.com/article/societe/mois-de-lemploi-et-si-vous-travailliez-pour-le-groupe-giraudi.298401.html
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