Gleeden

Gleeden
Web address www.gleeden.com
Commercial? Yes
Type of site
 Online dating service / social networking service
Available in English, French, Italian, German, Spanish
Launched 1 December 2009
Current status Active

Gleeden is a french online dating community and social networking service primarily marketed to women, specifically those who are already in a relationship.[1] The site was launched in 2009 in France. [1] More than 65% of users reside in the European Union.[2] The company serves as a secure dating service open to all genders and all lifestyles.

Gleeden's membership service is free for women to use. The name of the site is a portmanteau of “Glee” and “Eden” (referring to the biblical “Garden of Eden”).[3]

The site has more than 2 million members. Alexa.org reports that Gleeden members are overwhelmingly represented by those who have completed graduate school.

History

Gleeden’s dating service was founded in September 2009. The site officially launched in Europe in December, 2009.[4] Gleeden is available in English, French, Italian, German and Spanish. In 2010, Gleeden opened to the public in Australia and New Zealand. It is a brand of Blackdivine Group.

Gleeden.com is available in 159 countries.

Community

Gleeden’s community is open to adults, 18 years and older, of all relationship statuses (married, separated, divorced, co-habitating, single), and sexual preferences (heterosexual, bisexual, homosexual).[5] Gleeden is primarily marketed to married men and women. The average member ranges from 25 to 45 years old, and the majority of members have completed 18+ years of education.

Services

Unlike eHarmony or Meetic, Gleeden’s business model is based on a system of credits rather than monthly subscriptions. A subscriber may purchase a credit pack in order to communicate with other members. Members will pay a one-time fee of 2-3 credits to participate in an email or chat conversation with another member.[6] Any follow up messages in a thread are free. Private messages, chats and credits packs do not expire. The average subscriber has £40 or $60 USD worth of credits in his or her account at any given time.[7] Members get in contact with each other via chat, or through private messages, in which email address and phone number can be swapped. The site also allows members to send each other virtual gifts, to seduce the other members. Virtual gifts are sorted by type and price.

Despite the reputedly heavy moderation policy,[8] Gleeden members are allowed to keep private photos in a separate photo album, or “private book”, which can be viewed with permission of the owning member.

Moderation

Gleeden advertises that its community is composed of 100% real members.[1]

Gleeden purports to moderate its members heavily to ensure that all members on the site are real. Also marketed for the “discretion” of married couples, the site promotes a strict privacy policy.[9] Gleeden prohibits vulgarity, nudity and euphemism.[3] A reporting system is available for members to report unseemly activity. This is described as a method of ensuring a “harassment-free” environment.[6]

Controversy

Since its launch, Gleeden has received criticism for allowing married members. The site has been criticized for allowing married people to identify their status and interests on their profile.

“In an age where divorce is 40-60% among newlyweds and 33% among those married for 10 years, many times extramarital affairs can intervene as therapy for a couple.[3] is a facilitator of confidence where married couples can disregard the taboo and explore their desires safely.”[10]

In 2015, the company was sued by the Association of Catholic Families, who contest the site's legality on the basis of adultery being illegal in France.[11]

Gleeden refers to the network as a divorce alternative.

See also

Notes

  1. 1 2 3 "No Strings Attached: Online Dating for Married People". Fox Business. Retrieved 2013-07-20.
  2. ↑ "Atlas Mondial des Sexualités". CNRS. Retrieved 2013-07-01.
  3. 1 2 3 "Gleeden in the Press". Gleeden. Retrieved 2013-07-20.
  4. ↑ "Online Infidelity". Huffington Post. Retrieved 2013-07-23.
  5. ↑ "Gleeden Review". Dating for LOLs. Retrieved 2013-07-23.
  6. 1 2 "Gleeden FAQ". Gleeden.com. Retrieved 2013-07-21.
  7. ↑ "L'infidélité, c'est super cool". 20 Minutes (France). Retrieved 2013-07-22.
  8. ↑ "Gleeden : le site de rencontres qui fidélise les infidèles". Menly. Retrieved 2013-07-23.
  9. ↑ "Gleeden.com Launches New Mobile Application". Cisionpoint. Retrieved 2013-07-23.
  10. ↑ "Women Are Queens at Gleeden.com". Cisionpoint. Retrieved 2013-07-23.
  11. ↑ http://www.bbc.com/news/magazine-31926661. Retrieved 18 March 2015. Missing or empty |title= (help)

External links

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