Godfrey Phillips India

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Godfrey Phillips India Ltd. is a company of Modi Group, which deals in the domestic cigarette industry. The company has an annual turnover of approximately ₹4400 crore (US$650 million), according to the 2014-15 estimate. It has started expanding into tea, pan masala and confectionery.

Godfrey Phillips India recently launched Pan Vilas pan masala for the Indian market. Additionally, Godfrey Phillips India also manufactures and distributes Marlboro under a license agreement with Philip Morris. It has signed Bollywood superstar Shah Rukh Khan as their brand ambassador. Khan later signed new deals, making Pan Vilas the principal sponsor of his IPL team Kolkata Knight Riders. for IPL T-20 2015. Godfrey Phillips India has also brands in the industry viz. Colorbar USA, Symphony and Super Cup Tea.

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    This article is issued from Wikipedia - version of the Thursday, April 14, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.