Gold Mercury International

Gold Mercury International
Logo of the organization
Formation 1961 (1961)
Type INGO
Location
  • London, England
Chairman
 Eduardo De Santis
President & Secretary General
 Nicolas De Santis
Website www.goldmercury.org

Gold Mercury International is a global vision strategy think tank and an International non-governmental organization (INGO) based in London. Gold Mercury advises and works with corporations, governments and civil society on global policy formation, strategic visioning, global brand strategy, sustainable business model innovation, and organisational/cultural transformation.[1]

History

Gold Mercury was founded in 1961, in Rome by Eduardo De Santis, and was originally an international organisation focused on advancing governance practices, corporate social responsibility and international relations/trade.[2] Through its awards initiative it branched out and grew into the international organisation and consultancy that it is today. Initial members of Gold Mercury included journalists, business leaders and entrepreneurs who wanted to debate critical issues in international affairs, the economy and trade.[3]

As of 2004 the organization had an annual budget of about US$1 million and a staff of 25 people.[1] Since 2008, Gold Mercury International has been a participant in the United Nations Global Compact.[4]

Structure

Nicolas De Santis is the President of Gold Mercury International, and Eduardo De Santis is the chairman.[1] The organisation has an international advisory board, with members such as Todd Ruppert,[5] American businessman, or Professor Roger Zetter, Emeritus Professor of Forced Migration and Refugee Affairs.[6]

Activities

Gold Mercury runs a large number of different areas and initiatives which aim to address challenges in areas of strategic vision and global governance.[1] They also publish research and books, such as the recent Shaking the Skies, written by Giovanni Bisignani.[7]

Gold Mercury's most prominent initiatives are:

Gold Mecury International Awards

The Gold Mercury International Award is Gold Mercury's most historic and oldest initiative, dating back to the organisation's founding, where it was known as the International Organisation for Cooperation (IOC).[8] The Awards are given to visionary leaders and organisations who contribute to world peace, good governance, and the growth of global commerce. The Gold Mercury (Mercurio D'oro) award was founded in 1961 by the Centro Giornalistico Annali, an association of Italian journalists,[9] and was originally meant to promote Italian companies which deserved merit for their social contributions.[10]

It expanded into an international scope in 1970 when the President of Italy, Giuseppe Saragat, became the sponsor of the awards,[10] and continued to grow and branch out over the years. In 1980, the Kabul New Times said that the prize was given to "individuals and organisations of the world who have taken fruitful steps in expanding economic and technical cooperation with other countries".[11]

The Gold Mercury International Award has been given to many influential people worldwide. Some examples include: US Presidents Gerald Ford and Ronald Reagan, King Juan Carlos I of Spain,[12] President of Liberia Ellen Johnson Sirleaf,[13] Kerry Kennedy,[12] Colombian President Álvaro Uribe Vélez,[14] Anwar Sadat President of Egypt [15] and Robert Gallo,[16] co-discoverer of the HIV Virus.

GLOGO - The Global Governance System for Planet Earth

GLOGO is Gold Mercury's Global Governance Monitoring System, and is used by the think tank as a visioning framework to advise corporations and governments on strategic vision and understand global issues and complexity.[17] It breaks the world down into 8 global areas: Peace & Security, Global Science, International Law and Humanitarian Affairs, Global Environment, Global Resources, Global Culture, Global Economic & Social Policy, and Global Health.[17]

GLOGO uses a 5 level global governance rating system and database to determine how global events and decisions impact the world's sustainability and other global areas.[17] They then issue "alerts" which describe the impact such governance choices will have on the world and the area as a whole.[17]

Brand EU Centre

Gold Mercury International also run the Brand EU Centre (in short, Brand EU), which is a London-based pro-EU research and communications centre aiming to improve the management of the European Brand.[18] The Centre was launched in 2014 and its main goal is to improve citizens' understanding and connection to the European Union.

The Centre is unique to pro-EU initiatives in that it views European issues through the lens of branding, management, and identity, which are areas of speciality for Gold Mercury.[19]

Captain Euro

Gold Mercury created and launched Captain Euro in the late 1990s; a fictional comic book-style superhero character who was created as a way to promote the European Union brand and the launch of the Euro currency.[20]

The hero and the material he appeared in was extremely controversial and sparked a lot of questions about the nature of European identity.[21] Gold Mercury relaunched the Captain Euro initiative in 2014, with a new website, featuring satircal comic strips, vignettes and radio podcasts with heads of state.[22] The new website received extensive international media coverage in the UK and Europe, and again sparked a lot of controversy about the nature of European citizenship, and the questions of Brexit.

Gold Mercury in the Media

Gold Mercury International's prominent initiatives are featured regularly in the media, particularly the more recent Brand EU and Captain Euro. Nicolas De Santis, Gold Mercury's President, has appeared on the BBC Daily Politics Programme,[23] Al Jazeera,[24] CNBC,[25] CNBC Italy,[17] CNN,[26] and RT (Russian Television) [27] and has also written and appeared in pieces for El Pais,[28] Shares Magazine,[29] the New York Times and the European Economic and Social Committee,[30] among others.

External links

References

  1. 1 2 3 4 "Gold Mercury International (Gold Mercury Award)". National Institute for Research Advancement. Retrieved 2012-03-12.
  2. ↑ Noriega, Javier L. (2010-01-12). "La marca PRISA comunica globalización y pluralismo". Cinco Dias (in Spanish) (Madrid: PRISA). Retrieved 2014-08-12.
  3. ↑ Olympic Review (PDF). International Olympic Committee. 1983. Retrieved 2014-08-12.
  4. ↑ "Participant Information - Gold Mercury International". United Nations Global Compact. Retrieved 2012-03-12.
  5. ↑ "Member Profile and Interview: R. Todd Ruppert". The Napa Valley Reserve. Retrieved 2015-01-07.
  6. ↑ "Roger Zetter joins Gold Mercury's International Advisory Board". University of Oxford Refugee Studies Centre. 2013-03-20. Retrieved 2015-01-07.
  7. ↑ Bisignani, Giovanni (2013). Shaking the Skies (1st ed.). Gold Mercury International and LID Publishing. ISBN 978-1907794360.
  8. ↑ "El Seat Ibiza acapura premios internacionales" (in Spanish). Madrid: Diario ABC. Retrieved 2014-08-13.
  9. ↑ Congo magazine. Congo media communication. 1985. Retrieved 2014-08-12.
  10. 1 2 The Courier. Commission of the European Communities. 1983. Retrieved 2014-08-12.
  11. ↑ "Gold Mercury prize given to Afghan Oil Institute". Kabul New Times (Kabul). 1980-10-28. Retrieved 2014-08-17.
  12. 1 2 "Kerry Kennedy receives the Gold Mercury Award for Humanitarian Action 2006". Washington, D.C.: Robert F. Kennedy Center for Justice and Human Rights. Retrieved 2014-08-12.
  13. ↑ "Presidente Recibe Curioso Galardón" (PDF). Un Pasquín (in Spanish) (Colombia: Vladdo) (49). November 2009. Retrieved 2014-08-14.
  14. ↑ "Uribe gana el premio Gold Mercury de la Paz y Seguridad". El Mundo (in Spanish) (Madrid). 2009-11-23. Retrieved 2012-03-12.
  15. ↑ "H.E. Anwar El-Sadat - Former President of Egypt". Gold Mercury International. 2013. Retrieved 2015-01-08.
  16. ↑ "Dr. Robert Gallo - Director of the Institute of Human Virology". Gold Mercury International. 2006. Retrieved 2015-01-08.
  17. 1 2 3 4 5 CNBC (2015-07-30). GLOGO° CNBC Interview - Malaysia Flight MH17 and Fatal Governance (Italian) (in Italian). CNBC. Retrieved 2015-01-07.
  18. ↑ Tidey, Alice (2014-05-19). "The EU's Main Problem? Its brand!". CNBC. Retrieved 2015-01-07.
  19. ↑ "Marketing the EU brand: where Europe has fallen short". Marketing Magazine. 2014-05-21. Retrieved 2015-01-07.
  20. ↑ Glaister, Dan (1999-04-06). "Die, Europhobe Scum". The Guardian (London). Retrieved 2015-01-07.
  21. ↑ Shearman, Matt (2015-01-05). "Does Europe Need a Superhero?". Europe & Me. Retrieved 2015-01-07.
  22. ↑ Böcking, David (2014-11-18). "Skurrile Comicfigur: Captain Euro kehrt zurück". Der Spiegel (in German). Retrieved 2015-01-07.
  23. ↑ BBC (2014-12-05). Captain Euro on BBC Daily Politics - Nicolas De Santis. BBC. Retrieved 2015-01-07.
  24. ↑ Al Jazeera (2014-05-27). Al Jazeera Brand EU Interview - Nicolas De Santis. Al Jazeera. Retrieved 2015-01-07.
  25. ↑ CNBC (2014-05-13). The EU's Charm Offensive. CNBC. Retrieved 2015-05-13.
  26. ↑ Richard Quest, CNN (2014-04-04). Europe's "Branding Problem". CNN. Retrieved 2015-05-13.
  27. ↑ Polly Boiko, RT (2014-06-30). EU Damage Control: Rebranding Campaign Aims to Polish Bloc Image. RT. Retrieved 2015-05-13.
  28. ↑ Guimón, Pablo (2014-12-12). "El Capitán Euro contra el villano euroescéptico" (in Spanish). El Pais. Retrieved 2015-01-07.
  29. ↑ De Santis, Nicolas (2014-02-13). "Firms Need a Corporate Vision". Shares Magazine.
  30. ↑ "INTERVIEW: A socially just and cohesive Europe based on our values" (PDF). European Economic and Social Committee. 2014-09-14. Retrieved 2015-01-07.
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