Goldmark Jeweller

Goldmark
Industry Retailing
Founded 1979 (1979)
Products Jewellery
Website www.goldmark.com.au/index

Goldmark Jeweller is one of the leading women's fashion jewellery retailers in Australia', Goldmark is a 'decades' old fashion jewellery retailer aimed at 16- to 29-year-olds. It was one of the brands included with the Angus & Coote purchase in March 2007 by James Pascoe Group. The current logo was introduced in 2000, and many stores have been updated to a modern look.[1] Goldmark has over 130 stores across Australia,[2] with over 1,000 employees throughout Australia and New Zealand. Goldmark positions itself as "the fashionable, REAL jewellery store", offering jewellery made of authentic precious metals containing genuine precious stones, as well as fashion brand watches. Before JPG ownership, in January 2003,[1] Goldmark launched the gClub loyalty programme. In June 2009 the gClub card was introduced.[1] Membership of the Online VIP gClub exceeds 90,000.

At the time of its purchase, David Norman was interesting in the development of a market around fashion-oriented jewellery for younger consumers, commenting Goldmark had "great potential on both sides of the Tasman." In July 2007, Goldmark entered New Zealand with 4 stand-alone stores, and replaced JPG's Prouds brand at 13 kiosks in Farmers department stores.[3]

Currently there are 15 stores in New Zealand, 12 within Farmers.[4] Goldmark's image and product range of 'contemporary female fashion jewellery' aligned with JPG's view of Farmers as New Zealand's 'leading fashion department store' and a focus on attracting a younger customer. As part of the JPG brand family, Goldmark also now carries watches and jewellery branded with the Chisel Farmers menswear store-brand.[5]

References

  1. 1 2 3 "World Gold Mines: Goldmark". Retrieved 18 August 2013.
  2. ↑ "Goldmark has over 130 stores Australia-wide". Retrieved 18 August 2013.
  3. ↑ "Goldmark New Zealand: About Us". Retrieved 18 August 2013.
  4. ↑ "Goldmark New Zealand:Store Locations". Retrieved 18 August 2013.
  5. ↑ "Goldmark New Zealand: Hot Looks - Guys". Retrieved 18 August 2013.

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