Google Keyword Planner

Google Adwords' Keyword Planner tool is a product from Google Adwords which provides data around the search queries that happen in Google and other resources for planning a Google Adwords specific advertising campaign.^[1]

Google Keyword Planner^[2] is a tool that helps to build new Search Network campaigns or expand existing campaigns. It will help you to get keywords and ad group ideas, historical statistics, keywords trend, competitions, bidding etc. This service is offered for free by Google.

Data Type in Keywords

The data in the Keyword Planner's is:how to

Historic Data

• Avg. monthly search volume
• Monthly search volume by mobile or desktop
• Search volume by country, state (region), city

Predictive Data

• Projected clicks
• Estimated Costs
• Impressions

Limitations

There are several limitation and/or requirements to use the tool:^[3]

• Confusing user interface
• No broad or phrase match searches
• Mandatory Google Adwords account
• Keywords provided by Google Keyword Planner are meant for paid advertisement and are not suitable for SEO^[4]
• Google Keyword Planner hides valuable keyword data that can be revealed by using other keyword research tools ^[5]

References

1. Larry, Kim (May 8, 2013). "How to Use The Keyword Planner — The New Keyword Tool From Google AdWords". Search Engine Land. Search Engine Land. Retrieved 9 May 2015.
2. Mughal, Asim (12 Dec 2015). "A Guide on How to Find Profitable Keywords with Google Keyword Planner Tool". Webbee Inc. Webbee Inc. Retrieved 16 Dec 2015.
3. Aakash (March 16, 2015). "Cons of Using Keyword Planner for Keyword Research". WP SEO Tricks. Retrieved 9 May 2015.
4. Artem (December 2, 2015). "Keyword Tool: Free Alternative to Google Keyword Planner". Keyword Tool. Retrieved 2 December 2015.
5. Fishkin (December 2, 2015). "Google Suggest Has Wildcards?! KW Planner Hides Data?! Crazy.". Moz. Retrieved 2 December 2015.