Google Pigeon

Google Pigeon is the code name[1] given to one of Google's local search algorithm updates. This update was released on July 24, 2014.[2] The update is aimed to increase the ranking of local listing in a search.

The changes will also affect the search results shown in Google Maps along with the regular Google search results. As of now its release in US English results and will shortly be released in other languages and locations too. This update provides the results based on the user location and the listing available in the local directory.

Effect on search results

The purpose of Pigeon is to provide preference to local search results. This is quite useful for the user and the local business. On the day of release, it received mixed responses from the webmasters. Some complained about the ranking being decreased whereas others reported improvement in the search rankings. [3] As per webmasters understandings, this update has location and distance as key part of the search strategy. The local directory listings are getting preferences in web results.

Integrated deeper into its previous algorithm, the Pigeon ties into Google's search capabilities to include hundreds of ranking signals the company use, including other features such as Knowledge Graph, spelling correction, synonyms and more.[4]

On the fluctuations Google take is that they would not details the changes in future. [5]

What's new in Pigeon

To improve the quality of local searches Google is relying on the factors such as location and distance to provide better search results to the user. This update alters the local listings in the search results, along with this, the local directory sites are given preference.

See also

References

  1. ↑ http://searchengineland.com/pigeon-search-engine-lands-name-new-google-local-search-update-197932
  2. ↑ http://www.searchinfluence.com/2014/07/pigeon-algorithm-update-released-thursday-72414/
  3. ↑ http://www.seroundtable.com/google-pigeon-update-18938.html
  4. ↑ http://www.eyerys.com/articles/news/googles-pigeon-algorithm-pushing-local-search-forward
  5. ↑ http://marketingland.com/google-pigeon-fluctuations-wont-detail-changes-future-94308

External links

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