Gopaisa.com

Gopaisa.com
Private
Industry E-commerce
Founded 2012
Founder Aman Jain, Ankita Jain
Area served
 India
Services Coupons and Cashback website
(Online shopping)
Slogan Don't be a Kaddu
Website gopaisa.com

Gopaisa.com is an online coupon and cashback website based in India, centering on a set of retailers to provide deals and cashback offers on products and services. It provides discounts through coupons and cashback on a variety of categories like travel, lifestyle, electronics, apparels, books, beauty products, food, mobile recharge and many other categories. It has tie ups with 550+ online stores including Flipkart, Amazon.com, Paytm, HomeShop18, Snapdeal, Jabong, Dominos, Makemytrip and others.[1][2]

History

Based out of Delhi, Gopaisa.com was launched by Aman Jain and Ankita Jain in September 2012.[3] The cashback concept wasn’t prevalent in India so they thought why not introduce in India.[4][5][6] They launched GoPaisa as a website for coupons and deals and tied up with brands including Cleartrip and Flipkart, in 2013.[7][8]

Business model

GoPaisa’s business model is based on affiliations. If logged-in Gopaisa members visit any online retailers listed on GoPaisa and make a purchase by getting directed through them, then commission is paid by the retailers to GoPaisa on each purchase made on their sites.[9] GoPaisa transfers 80% to 90% of commission amount into GoPaisa user account in the form of “GoPaisa cashback”. Users can redeem their Cashback amount by logging into GoPaisa account and clicking on the “Redeem Now button”. Users can withdraw their Cashback amount using bank transfer, mobile recharge, dth recharge, e-vouchers, paytm wallets, mobikwik wallets and payumoney wallets.[10][11][12][13][14][15]

Mobile applications

The Gopaisa.com cashback app is available for iOS and Android smartphones.[16]

References

  1. ↑ Avinder Batra (12 May 2014). "Gopaisa targets 6,000 transactions a day with cashback pitch". ETRetail.com. Retrieved 7 April 2016.
  2. ↑ Sunny Sen (4 November 2015). "In Indian e-retail, cash back ensures repeat purchases". The Financial Express. Retrieved 7 April 2016.
  3. ↑ Paloma Ganguly (8 Mar 2016). "Meet 10 trailblazing, inspiring Indian women entrepreneurs". Tech In Asia. Retrieved 7 April 2016.
  4. ↑ "GoPaisa.com urges online shoppers to go the cashback way". Best Media Info. 16 October 2015. Retrieved 7 April 2016.
  5. ↑ Kunal Doley (14 February 2016). "Two is company!". The Financial Express. Retrieved 7 April 2016.
  6. ↑ "GoPaisa launches its first ad campaign". News Patrolling. 28 November 2014. Retrieved 7 April 2016.
  7. ↑ Meha Agarwal (30 April 2014). "gopaisa, Citrus Pay, Justdial and Snapdeal". iam Wire. Retrieved 7 April 2016.
  8. ↑ Jai Vardhan (30 April 2014). "Cashback startup GoPaisa drives a crore sale for exclusive partner Flipkart within a month". Your Story.
  9. ↑ "The pitfalls of cashbacks and reward points". LiveMint. 24 Feb 2016. Retrieved 7 April 2016.
  10. ↑ Mohul Ghosh (30 April 2014). "GoPaisa Becomes The First Cashback Service For Flipkart Purchases". Trak.in. Retrieved 7 April 2016.
  11. ↑ "MobiKwik eyes 10mn users for loyalty prog; partners GoPaisa". Business Standard. 11 June 2015. Retrieved 7 April 2016.
  12. ↑ "GoPaisa.com Partners with PayU to Build Secure Payment Ecosystem". Startup City. Retrieved 7 April 2016.
  13. ↑ "MobiKwik eyes 10 million users for loyalty; partners GoPaisa". BGR Media, LLC. 12 June 2015. Retrieved 7 April 2016.
  14. ↑ Asish Das (13 August 2014). "GoPaisa – India’s Highest Paying Cashback Portal". The Startup Journal. Retrieved 7 April 2016.
  15. ↑ "GoPaisa.com partners with PayU". The DQ Week. 16 December 2015. Retrieved 7 April 2016.
  16. ↑ "GoPaisa.com unveils its brand new TVC campaign to promote the launch of its mobile app". Equity Bulls. 14 October 2015. Retrieved 7 April 2016.

External links

This article is issued from Wikipedia - version of the Wednesday, April 13, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.