Grana (fashion company)

Grana
eCommerce
Industry Retail
Founded 2014 (2014)
Founder Luke Grana, Pieter Paul Wittgen
Headquarters Hong Kong
Area served
 Australia, Belgium, Canada, France, Germany, Hong Kong, Italy, Netherlands, New Zealand, Singapore, Spain, United Kingdom, United States
Products Womens' and Mens' clothing
Website www.grana.com

Grana is an online fashion company based in Hong Kong.[1] The company currently ships to 15 countries worldwide.[2] In addition to operating online, Grana has temporary pop-up stores called “The Fitting Room”[3] in Asia, Australia and North America where people can try on the product and order online.[2] Grana was co-founded by Luke Grana and Pieter-Paul Wittgen and officially launched as a business in April 2014.[4]

History

The idea for the company was formed when a visit to Peru displayed Peruvian Pima Cotton.[5] Since then the company has increased the use of its fabric types and styles.

Grana raised their initial seed round of US $1 million from Bluebell group and angel investors in October 2014, and in July 2015, closed another seed funding round of US $1.5 million involving investors from Singaporean VC Golden Gate Ventures.[2] Grana opened their first brick-and-mortar store in Hong Kong in September 2015, encouraging the concept of 'Try Offline, Buy Online.' [2]

References

  1. ↑ Soo, Zen (September 17, 2015). "As more online shoppers complain of clothes that don’t fit, Hong Kong's Grana tests hybrid try-before-you-buy approach at first store". South China Morning Post. Retrieved January 4, 2016.
  2. 1 2 3 4 "Fashion basics e-commerce start-up Grana raises $5 million". Financial Review. Retrieved 2015-12-02.
  3. ↑ "The Hong Kong Clothing Retailer Revolutionizing Shopping". Bloomberg.com. Retrieved 2015-12-02.
  4. ↑ Shu, Catherine. "GRANA, Which Makes Affordable Clothing In Premium Fabrics, Picks Up $1.5M". TechCrunch. Retrieved 2015-12-02.
  5. ↑ Traill-Nash, Glynis (2014-12-06). "The Australian - Luke Grana Goes From T-Shirts In Peru To Hong Kong Based Clothing Start Up". Retrieved 2015-12-02 – via The Australian.

Further reading

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