Gremln

Gremln, LLC

Gremln Home Page
Type Private
Founded St. Louis, Missouri, 2009
Headquarters 911 Washington Avenue
USA[1]
Area served Worldwide
Founder(s) Ryan Bell
Key people Ryan Bell (Chairman/CPO)
Chris Moloney (CEO)
[2]
Industry Internet
Type of site Social media management, Social Guardian
Registration Required
Users 100,000 (November 2014)[3]
Available in Multilingual[4]
Launched December 2008 (2008-12)
Current status Active

Gremln is a secure web-based software platform for businesses in regulated industries that use social media.[3] Founded by Ryan Bell in 2008, GREMLN combines social media marketing program management with compliance and reporting tools that make it easy for companies, like financial institutions and banks, to master the social media landscape and build business using social networks. In 2015, the American Bankers Association endorsed GREMLN as the official provider to U.S. Banks for social media digital marketing and compliance tools.[5]

GREMLN allows businesses to manage LinkedIn, Facebook, and Twitter profiles, monitor social media team activities, and filter sensitive keywords to help ensure a professional, compliant social media presence.[6]

Based in St. Louis, GREMLN social media operates on a subscription model and has over 100,000 users nationwide. GREMLN is privately held and its investors include Cultivation Capital and SixThirty, a FinTech accelerator.[7]

History

Founder Ryan Bell released the company’s first social media management software in 2008, a Twitter scheduling and management client called Twaitter.[3] The success of Twaitter led Bell to design Gremln as a multiple network management tool. In April 2014, Gremln was chosen to participate in one of the nations leading business accelerators for financial services technology, St. Louis-based SixThirty.[7]

[8] In November 2014], Gremln secured additional investment from St. Louis-based Cultivation Capital.[9] Other investors include Capital Innovators, Missouri Technology Corporation, a public-private partnership, iSelect Funds and other private investors.[9]

In May 2014, Gremln was chosen to present at Finovate, a national financial technology conference.[10] In September 2014, Gremln was invited for a second appearance at Finovate Fall 2014, where they were accompanied on stage by leadership from Wells Fargo to present the Gremln social media platform.[11]

In January 2014, the New York Bankers Association endorsed Gremln as the recommended social media marketing, management and compliance platform for all member financial institutions.[12] Gremln was also the endorsed and preferred solution of the Missouri Bankers Association.[13]

In September 2015, Chris Moloney, former Chief Marketing Officer at Wells Fargo Advisors, joined Gremln as CEO and appointed a member of the Board of Directors. Founder Ryan Bell remained on as chairman and Chief Product Officer.[14] Moloney was senior vice president and CMO at St. Louis-based Wells Fargo Advisors and previously held Chief Marketing Officer positions at Experian and Scottrade.[14] One month after Moloney joined the team, Gremln was endorsed by the American Bankers Association (ABA) – through its subsidiary the Corporation for American Banking, as the official platform for social media marketing, monitoring, and compliance for all U.S. member banks.[15]

Services

Gremln offers organizational tools to manage social media marketing campaigns for individuals and groups. Gremln provides integration for managing multiple profiles and posting to Twitter, Facebook, and LinkedIn. Gremln’s Social Guardian system is designed for regulated users, such as financial services employees and companies, to manage a safe, secure and compliant social media presence.[15] Gremln uses the URL shortener 'brev.is' to shorten URLs submitted to its service.[16]

Business and Investors

The company behind the service is based in St. Louis, Missouri, and its CEO is Chris Moloney, former CMO of Wells Fargo Advisors, one of the largest financial firms in the U.S. .[17] The company's business strategy allows users enterprise level functionality for companies that adhere to SEC, FFIEC, FINRA, FDA, AND HIPAA regulations.[18]

In May 2012, the Gremln company was spun out of Twaitter after local entrepreneur Hal Gentry raised financing for the company. Other capital came from Capital Innovators, iSelect Funds, and Missouri Technology Corp, a public-private partnership.[9]

As of January 2016, the service has over 100,000 users.[19]

Recognition

The Gremln software been voted one of the “5 Top Twitter Applications for Business Users” by PC World, member of the “Best Apps to Manage a Company Twitter Account" by CIO Magazine, 1st place for “Most Viral” and “Most Innovative” by Innovators Cup, and was a finalist in the Shorty Awards for Best Social Media App 2009.[18]

Gremln has also been recognized with four stars by G2 Crowd,[20] the world’s leading business software review platform.

References

  1. ↑ "Request A Demo". Gremln. Retrieved February 28, 2013.
  2. ↑ "STL Today Article". "STL Today. Retrieved December 18, 2015.
  3. 1 2 3 "GREMLN". CrunchBase. Retrieved 2016-01-26.
  4. ↑ "Gremln Translator Tool". Gremln. Retrieved 18 December 2015.
  5. ↑ "Social Media Marketing and Compliance - GREMLN". Aba.com. Retrieved 2016-01-26.
  6. ↑ "Gremln G2 Review". Gremln. Retrieved 18 December 2015.
  7. 1 2 "Gremln gets $500,000 from Cultivation Capital - St. Louis Business Journal". Bizjournals.com. 2014-11-03. Retrieved 2016-01-26.
  8. ↑ "GREMLN Chosen by SixThirty for Spring Investment Round | Gremln Blog | Secure Social Media". Blog.gremln.com. 2014-04-23. Retrieved 2016-01-26.
  9. 1 2 3 "Gremln raises $500,000, plans for more - St. Louis Business Journal". Bizjournals.com. 2013-10-21. Retrieved 2016-01-26.
  10. ↑ "Gremln to Present at the Finovate Spring 2013 Conference in San Francisco". Interact.stltoday.com. 2013-04-29. Retrieved 2016-01-26.
  11. ↑ "Gremln Selected to Present at the Finovate Financial Conference – Joined on Stage by Wells Fargo". Prweb.com. 2014-09-04. Retrieved 2016-01-26.
  12. ↑ "Press Release: GREMLN Receives New York Bankers Association Endorsement | Gremln Blog | Secure Social Media". Blog.gremln.com. 2014-01-27. Retrieved 2016-01-26.
  13. ↑ "Endorsed Vendor". Mobankers.com. 2015-10-09. Retrieved 2016-01-26.
  14. 1 2 "Former Wells Fargo Advisors CMO named CEO of Gremln : Business". Stltoday.com. 2015-09-10. Retrieved 2016-01-26.
  15. 1 2 "ABA Endorses Gremln’s Social Media Marketing, Monitoring and Compliance Platform". Aba.com. 2015-10-20. Retrieved 2016-01-26.
  16. ↑ https://www.gremln.com/features-ROI-analytics".
  17. ↑ "St. Louis startup Gremln gets banking group ABA's endorsement : Business". Stltoday.com. 2015-10-22. Retrieved 2016-01-26.
  18. 1 2 "Secure Social Media Compliance and Marketing-Gremln|Gremlin". Gremln.com. Retrieved 2016-01-26.
  19. ↑ "New Gremln Social Media Management Platform Includes Integrated ROI Analytics". The Realtime Report. 2012-02-03. Retrieved 2016-01-26.
  20. ↑ "Gremln Reviews". G2 Crowd. Retrieved 2016-01-26.

External links

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