Castel Group

Castel Group
Industry Wine, beer, soft drinks
Founded 1949
Headquarters Bordeaux, France
Number of locations
 multinational
Key people
 Pierre Castel
Number of employees
 28,000
Website http://www.groupe-castel.com/en

Castel Group (French Groupe Castel) is a French beverage company. It was established in 1949 by Pierre Castel, who continues to run the company as a family-owned concern.[1][2][3]

Castel is the largest wine producer in Europe, number two for beers and soft drinks in Africa (after SABMiller), and - after Constellation Brands and Gallo - number three for wine worldwide.[4] Castel has a 25 percent share of profits from the African beer market.[2]

History

Starting with a wine merchant business in Bordeaux, the company steadily expanded in size and scope. Castel grew into other parts of the wine business, first bottling, then acquisition of viniculture lands and brands - Chateau de Goelane, a Bordeaux Superieur, was acquired in 1957 -, later distribution by buying the wine specialty stores of Nicolas (1998) and marketing.[5]

Wine

Groupe Castel produces many table wines (vin de table). It expanded its wine offering by buying its main competitor, Société des Vins de France, from Pernod Ricard in 1992. The company has a number of well branded wines such as Baron de Lestac, Roche Mazet, Vieux Papes and La Villageoise. It also bought the Malesan and Sidi Brahim wines. In 2008 the company expanded from the south of France to the Loire valley and the Bourgogne. Higher tier wines are sold by the Chateaux and Estate section of Castel (listed below).

Since 2008 Groupe Castel has made more efforts to decrease its dependence on the French market and become more visible in English speaking countries, Eastern Europe, and the Eastern Asia, primarily China.

As of 2015, Castel owns 1,400 ha of vineyards in France and 1,600 ha in Morocco, Tunisia, and Ethiopia in Africa.[5] It produced 640 million bottles, 79% for the French market.[5]

Beer

A promotional sconce for Castel Beer, the company's core beer product

In 1990, it purchased a major competitor in African beer, Brasseries et Glacières Internationales (BGI).[6] In 1994 Castel added La Société de Limonaderies et Brasseries d'Afrique (SOLIBRA) that is focused on soft drinks. In 2003 the company bought Brasseries du Maroc, 2011 Brasseries Star Madagascar, and 2014 Nouvelle Brasserie de Madagascar.

Major beer brands are Flag and Castel.[6] The company produces 28 million hectolitres of beer and soft drinks in Africa each year.[6]

In 2001, SABMiller acquired 20 percent of Castel's African Beverages operations and Castel acquired 38 percent of SABMiller Africa and SABMiller Botswana.[2] An update of the partnership in 2012 saw the two combine their Nigerian businesses under SABMiller's control with their Angolan businesses set to be handled by Castel.[2]

Other

Castel produces olive oil from Morocco and maintains sugar plantations in Africa.

List of Castel Chateaux and Estates[5]

References

  1. ↑ CASTEL Group - The Group, Wine, Beer and soft drinks
  2. 1 2 3 4 Analysis - Castel could fetch US$27bn
  3. ↑ "Pierre Castel". Forbes. Retrieved 28 March 2015.
  4. ↑ CASTEL Group - Figures
  5. 1 2 3 4 Castel Group website
  6. 1 2 3 Pierre Castel, l'empereur du vin
This article is issued from Wikipedia - version of the Sunday, April 12, 2015. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.