HelloFresh

HelloFresh
Industry Meal Kit Delivery
Founded December 2011 (2011-12)
Founders Dominik Richter
Thomas Griesel
Jessica Nilsson
Headquarters Berlin, Germany
Area served
 Europe
Australia
United States
Key people
 Dominik Richter (CEO)
Thomas Griesel (COO)
Slogan More Than Food
Website www.hellofresh.com

HelloFresh is an international food company, with local branches in Germany, the United Kingdom, the United States, Australia, The Netherlands, Belgium and Austria. The company was founded in 2011 in Berlin by Dominik Richter, Thomas Griesel and Jessica Nilsson.[1]

Service

HelloFresh offers meal-kits including ingredients sourced from local suppliers and step-by-step recipes created on a weekly basis by their in-house culinary teams. The company delivers over 7.2 million meals a month to over 500,000 regular subscribers across the world. All countries offer omnivore (Classic Box)[2] and vegetarian (Veggie Box)[3] box options. Other variations include a Family Box (for two adults and two children),[4][5][6][7][8] and a Fruit Box option.[9][10]

Boxes are usually offered on a 3x2 (3 meals for 2 people) portion, with variations such as 3x4 (3 meals for 4 people) and 5x2 (5 meals for 2 people). The boxes are delivered weekly on a flexible subscription model.

Partnership

Late in 2015, Jamie Oliver, a British celebrity chef, and HelloFresh announced a partnership. Jamie Oliver creates recipes for HelloFresh. At the same time, HelloFresh donates money to the Jamie Oliver Food Foundation.[11]

Funding

According to Crunchbase, HelloFresh has raised US$255 million over 5 funding rounds.[12]

In December 2012, the company closed a US$7 million Series B investment from Rocket Internet, HV Holtzbrinck Ventures, Investment AB Kinnevik & Vorwerk Direct Selling Ventures.[13]

In September 2013, a Series C round for US$7.5 million was closed lead by Phenomen Ventures with HV Holtzbrinck Ventures & Vorwerk Direct Selling Ventures.[14]

In June 2014, US$30 million Series D investment round was raised from Insight Venture Partners & Phenomen Ventures.[15]

In February 2015, HelloFresh saw a US$126 million Series E round lead by Berlin-based startup incubator Rocket Internet.[16]

In September 2015, Baillie Gifford together with Insight Venture Partners and Rocket Internet raised US$85 million for a Series F round.[17] This round placed HelloFresh at a US$2.9 billion valuation.[18]

References

  1. ↑ "HelloFresh to add hundreds of jobs at Newark distribution center". NJ.com. Retrieved 2016-03-08.
  2. ↑ "HelloFresh Classic Box". HelloFresh.
  3. ↑ "HelloFresh Veggie Box". HelloFresh.
  4. ↑ "HelloFresh US - Family Box". HelloFresh US - Family Box.
  5. ↑ "HelloFresh UK - Family Box". HelloFresh UK - Family Box.
  6. ↑ "HelloFresh AU - Family Box". HelloFresh AU - Family Box.
  7. ↑ "HelloFresh NL - Family Box". HelloFresh NL - Family Box.
  8. ↑ "HelloFresh BE - Family Box". HelloFresh BE - Family Box.
  9. ↑ "HelloFresh Fruit Box". HelloFresh AU - Fruit Box.
  10. ↑ "HelloFresh Fruit Box". HelloFresh DE - Obst Box.
  11. ↑ http://www.dailymail.co.uk/femail/food/article-3393701/Does-Jamie-Oliver-REALLY-deliver-FEMAIL-tests-celebrity-chef-s-new-food-box-recipe-helps-families-cook-scratch-home-pukka-results.html. Missing or empty |title= (help)
  12. ↑ "HelloFresh - Crunchbase". Crunchbase. Retrieved 9 March 2016.
  13. ↑ "HelloFresh Seriees B - Crunchbase". HelloFresh Series B - Crunchbase.
  14. ↑ "HelloFresh Seriees C - Crunchbase". HelloFresh Series C - Crunchbase.
  15. ↑ "HelloFresh Seriees D - Crunchbase". HelloFresh Series D - Crunchbase.
  16. ↑ "HelloFresh Raises $126 Million In Series E From Rocket Internet". Techcrunch.
  17. ↑ "Eurocorn? HelloFresh Raises Another $84.7M". Techcrunch.
  18. ↑ "HelloFresh Valued at $2.9 Billion After Financing Round". Bloomberg Business. Retrieved 9 March 2016.

External links

This article is issued from Wikipedia - version of the Thursday, April 28, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.