HelloGiggles

HelloGiggles
Web address hellogiggles.com
Commercial Yes
Type of site
Blog
Registration Optional
Available in English
Owner Zooey Deschanel
Sophia Rivka Rossi
Molly McAleer
Launched May 2011
Current status Active

HelloGiggles.com is an entertainment and lifestyle website launched in May 2011. It was founded by actress/musician Zooey Deschanel, producer Sophia Rivka Rossi and writer Molly McAleer.[1] The website is geared toward women, and covers topics in pop culture, love, friendship, female empowerment, careers, style, food and daily news. HelloGiggles.com is marketed as a positive online community by its users with a strict "no gossip" policy. Reader contributions are permitted, and many are published every day.

Reception

Forbes' website called the site "one of the best examples of how the online landscape for women is changing due to fast and effectively strong word of mouth" and that it "offers engaging content for the young professional woman" while showing that the "voice of the modern young woman comes in a variety of flavors".[2] Mashable said the site "warm[s] [the internet] up with fun and empowering, lady-friendly content".[3]

Acquisition

HelloGiggles was acquired by Time, Inc. in 2015.[4] The terms of the deal were not disclosed to the public but online reports pegged the initial investment by time as being in "eight figures".

References

  1. Bazilian, Emma (2011-05-27). "Zooey Deschanel's New Lady Site Is Called 'Hello Giggles'". Adweek. Retrieved 2012-11-16.
  2. Deborah Sweeney (2012-04-18). "How Great Word Of Mouth Went Above And Beyond For HelloGiggles". Forbes. Retrieved 2012-11-14.
  3. Christine Erickson 7 (2012-02-21). "How HelloGiggles Creates a Positive Online Community for Young Women". Mashable.com. Retrieved 2012-11-14.
  4. LA Times: Why Zooey Deschanel's media startup HelloGiggles sold to Time Inc.

External links


This article is issued from Wikipedia - version of the Tuesday, April 26, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.