HelloSociety
HelloSociety is a Pinterest marketing and technology firm that help brands optimize their efforts through strategic partnerships with pinners and market analytics.[1] The company is the first Pinterest marketing and analytics firm. HelloSociety is based in Santa Monica, CA. Kyla Brennan is its CEO and founder.[1]
The company was purchased by The New York Times in March 2016.[2]
History
HelloSociety started out as HelloInsights, an analytics ad measurement tool, and expanded to a whole suite.[1]
In March 2016, the New York Times bought HelloSociety for an undisclosed amount, and it was announced that the company would be integrated with the Times' internal social media agency, T Brand Studio.[2]
Products
HelloSociety’s product suite is made up of five parts: HelloInsights, HelloPartners, HelloBuzz, HelloCreative, and HelloManager.[1]
References
- 1 2 3 4 "Science Inc.-backed HelloInsights becomes HelloSociety, a Pinterest marketing agency for brands". Retrieved Oct 8, 2013.
- 1 2 "New York Times Buys HelloSociety, A Social Media Agency". labusinessjournal.com. 2016-03-11. Retrieved 2016-03-11.