Hero Pleasure
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| Manufacturer | Hero Honda |
|---|---|
| Engine | Air cooled, 4 - stroke single cylinder OHC, Self Start |
| Power | 5.15 KW @ 7000 RPM |
| Torque | 8.10 Nm @ 5000 RPM |
| Suspension |
Front - Bottom Link with spring-loaded hydraulic dampers Rear - Unit Swing with spring-loaded hydraulic dampers |
| Brakes | Drum; Internal expanding shoe type ( 130 mm ) (Combined Braking System) |
| Tires | 3.50 x 10 – 4 PR / 51 J (tube LESS) |
| Weight |
101 kg (dry) |
| Fuel capacity |
5 litres http://www.heromotocorp.com/en-in/the-bike/pleasure-53.html |
The Pleasure is an automatic scooter manufactured in india by Hero Honda in 2005.
History
It was the first scooter manufactured by Hero Honda, traditionally a motorcycle company, and was received very positively. As of 2013, it sells in the range of 40000 units every month, and is second only to the Honda Activa in a rapidly growing scooter segment. The Pleasure was unique at a marketing level more than at a product level. It was positioned sharply as a women's scooter with the brand tagline "Why should boys have all the fun?"[1] It thus polarized the entire scooter market, with offerings being positioned either specifically male or female. The Pleasure thus carved a niche for itself, and quickly went on to capture almost 17% of the market in a short space of time.
Features
The Pleasure features a 100cc engine with variomatic drive transmission system and an engine swing arm suspension system. 2013 saw a number of improvements in the Pleasure, and included a Pleasure Limited edition and the All New Pleasure.[2]
References
- ↑ "Effies 2007: Hero Honda Pleasure has all the fun > afaqs! news & features". Afaqs.com. 2007-10-11. Retrieved 2013-12-04.
- ↑ "New Hero Pleasure 2013 Specifications and other details". Motoroids.com. 2013-10-11. Retrieved 2013-12-04.
External links
 |
Wikimedia Commons has media related to Hero Honda Pleasure. |
- Hero Pleasure site
- Hero Motor Corp Pleasure at Zigwheels.com