Hidesign
Private | |
Industry | Retail |
Founded | 1978 |
Headquarters | Puducherry, India |
Key people | Dilip Kapur, President |
Products | Leather Goods |
Website | http://www.hidesign.com |
Hidesign is a leather goods manufacturer based in Pondicherry, India. Hidesign is an internationally successful brand in the “affordable luxury” category. From its artisan roots of a two man workshop to a company of 3000 spread all over the world, Hidesign has stayed focused on innovation based on its strong heritage of craftsmanship. Hidesign stands out for the sensuous naturalness of its high quality leathers and the smooth soft glow of its solid brass fittings in its leather goods.
Starting in 1978, it has been driven by the passion of a multi-cultural group of a design oriented team. From small alternative shops in and , it moved to the first adventurous department stores in the early 1990s in and from the first exclusive boutique in 1998, Hidesign has grown to 84 exclusive stores and a distribution network in 23 countries that has placed its product in over 2000 stores. Hidesign’s rapid growth in the fastest growing economies of the world in Asia, Africa and has positioned it for rapid growth in the future.
History
1978 Hidesign begins with a two-person artisan workshop. The first markets are small alternative shops in and the reflecting the brand’s rebellion against uniformity and mass production.
1982 Hidesign starts in and fast becomes a counter culture icon in the independent stores.
1984 Commitment to craftsmanship and ecology leads to the development of our new solid brass buckles – no more zinc alloy electroplated buckles for Hidesign. Hidesign goes back to the old traditional skills of making bronze statues to sand cast solid brass buckles.
1985 John Lewis in is the first department store to the carry the full line of Hidesign leather goods that now includes handbags and wallets, as well as weekend, toiletry and computer bags.
1988 Hidesign successfully introduces leather garments including edgy jackets and thigh hugging long pants.
1990 Hidesign establishes its first custom designed factory in . This exciting milestone confirms our commitment to innovation, fashion, technical excellence and local community employment. The factory expresses the brand values of Hidesign: beautiful natural ponds and waterfalls encircle raw brick architecture designed by Ray Meeker.
1992 Accessory Magazine chooses Hidesign’s “Boxy Bag” as Accessory of the Year. Princess Diana awards Hidesign this prestigious prize.
1997 Hidesign opens its first exclusive international store in Moscow
1999 Hidesign enthusiastically launches in India! Hidesign’s annual fashion shows to launch the new collection are a “Social Event”.
2004 Hidesign introduces new lead designer, Alberto Ciaschini of . Our multi-cultural design team continues to expand on the Hidesign signature look – creating classic styles with a contemporary edge.
2007 Hidesign begins collaborations with various internationally well known groups as a part of its growth and expansion strategy.
2010 Hidesign opens its four story flagship store at the heart of Pondicherry, with unique features like the Hidesign café on the top floor, museum pieces, heritage and story of Hidesign and art pieces.
2013 Hidesign launches its sunglasses collection and ensures its new product category speaks the same brand values of being natural, handcrafted & eco friendly.
2014 Hidesign launches some of its earliest styles to commemorate 35 years with the Icon collection, the Icon book and the travelling Icon exhibition.
2015 Hidesign increases its leather offering through category expansion into footwear with a focus on quality & comfort through vegetable tanned, leather lined shoes.
Iconic Products
The Small Boxy Bag, a 1985 original was awarded as the winner for ‘Accessory of the year’ from Accessory magazine in . The compact bag with clean yet intrinsic design can be a perfect for all your important needs.
Grazia bag has been inspired from the flapper girl describing the accessory for independent women with great style.
The Safari doctor bag with its classic key lock design makes it an ideal travel bag.
Castello briefcase made with soft leather and simplistic looks makes it an apt men’s bag to carry to work.
Roberto duffel bag with its beautiful and natural vegetable tanning serves as an all purpose bag.
External links
- Hidesign Home Page & Online Store
- Hidesign America official website
- Hidesign Facebook Page
- The growth of Hidesign