History of Alton Towers

Alton Towers

Alton Towers from Morris's Seats of Noblemen and Gentlemen (c.1880)
Location within Staffordshire
Alternative names Alton Abbey
General information
Type Stately Home
Architectural style Gothic Revival
Location Alton, Staffordshire
Coordinates 52°59′9.89″N 1°53′36.30″W / 52.9860806°N 1.8934167°W / 52.9860806; -1.8934167
Current tenants Merlin Entertainments
Completed 1850
Opening

1855 as a Gardens

1980 as a Theme Park
Renovated Ongoing
Owner Alton Towers Resort
Landlord Merlin Entertainments

Alton Towers is located near the village of Alton in Staffordshire, England. The former country estate was a former seat of the Earls of Shrewsbury. It is now a major theme park in the United Kingdom. In 2014, it attracted 2.9 million visitors, making it the most visited theme park in the United Kingdom and 7th most visited theme park in Europe. It employs in excess of 4,000 staff members during the summer months.[1]

The area around Alton Towers has been occupied for more than a thousand years. Beginning in the Dark Ages, the site has been redeveloped several times from fortified encampment to castle and then country house.

Early history

An Iron Age fort was built on Bunbury Hill (c.1st-century BC) which is now occupied by the Alton Towers estate. In about 700 AD, the Saxon king Ceolred of Mercia built a fortress on the hill. But King Ine of Wessex besieged the site in 716 AD. The ensuing battle, which ended in stalemate, caused such a loss of life the place was called Slain Hollow (which later became the estate's oriental water garden).[2]

In the 11th century, the site was refortified when a castle was built soon after the Norman Conquest. By the 12th century, the estate had been given to knight Bertram II de Verdun (died 1129/30), as a reward for his work in the Crusades. In 1318, the estate passed by marriage to Thomas de Furnival when he married Joan de Verdun. Furnival later died crusading in the Holy Land in 1348. In 1406 Sir John Talbot acquired the estate when he married Maud, the eldest daughter of Thomas de Furnivall, 3rd Baron Furnivall. Talbot became the second created Earl of Shrewsbury in 1442 after the title was forfeited by the third earl of the first creation in 1102. The Norman castle was destroyed during the English Civil War.

In the 17th century the former castle was redeveloped as a hunting lodge known as Alerton (or Alverton), which is the ancient name for Alton. The three-storey structure reused one of the castle's former towers, which remains part of the present-day building. The lodge was split into two properties, one of which was rented by a tenant. The other half was used by the Talbots as a summer residence, their main residence being at Heythrop Park in Oxfordshire.

Stately home and gardens

A neo-gothic tower in the west wing of the house.
Part of the restored water gardens at Alton Towers.

In 1801, Charles Talbot, the 15th Earl of Shrewsbury, began redeveloping the hunting lodge into a Gothic-style stately home. Over the next ten years, architects such as Thomas Allason, William Hollins and Thomas Hopper oversaw renovating the building. Work included the addition of a drawing room, dining room, chapel, library, long gallery, banqueting hall, conservatory and entrance hall. As a result, the building was doubled in size. It also included the laying of the foundations for the Flag Tower. The house was renamed Alton Abbey, despite having no particular religious connection.

In 1814 Charles and his wife moved to Alton permanently. Work then began on turning the farmland around the house into one of the largest formal gardens in Britain. Several gardens were planted, including a Dutch garden and a rock garden. More than 13,000 trees were also planted in the landscaped parkland. The gardens in the valley leading down to the River Churnet hosted a variety of features. These included a Pagoda fountain which was fed by water from a spring at Ramshorn that passed through various lakes and pools, cast iron Garden Conservatories designed by Robert Abrahams, a "Swiss Cottage" that hosted a Welsh harpist and a copy of Lysicrates' Choragic Monument from Athens.

After the 15th Earl of Shrewsbury died in 1827, he was succeeded by his nephew John Talbot, 16th Earl of Shrewsbury, who completed the gardens and house started by his uncle. In 1831, the Talbots' principal residence in Heythrop burned down. The 16th earl then came to live at Alton permanently, bringing everything that could be saved from Heythrop. Noted architect Augustus Pugin designed a new entrance hall, banqueting hall and various other rooms, extending the house further. The property was renamed Alton Towers. From 1839, the grounds were opened to the public at various times of the year.

In 1852, following the death of the 16th Earl, Alton Towers was briefly inherited by his cousin, Bertram. But when he died four years later at the young age of 24, all work on the house ceased (no further alterations would again be made to the property). As there was no direct heir to the estate, Bertram left the earldom and Alton Towers to a younger son of the Duke of Norfolk. But this was contested by Henry Chetwynd-Talbot of Ingestre Hall, a distant cousin of the late earl, who filed a legal writ to determine lawful ownership of Alton Towers. As the contents of the house were not contested, everything within the house was auctioned off in a 29-day sale of 4000 lots.[3]

In 1857, Henry Chetwynd-Talbot became the 18th Earl of Shrewsbury, and two years later he acquired the Alton Towers estate. In celebration, the earl held a procession through Staffordshire on 13 April 1860. Beginning in Uttoxeter, it stretched over a mile with up to 40,000 people in the grounds of Alton Towers at the end. The Chetwynd-Talbots main home was Ingestre Hall and they only lived at Alton Towers while Ingestre was being rebuilt following a fire. The 19th Earl opened the grounds to the public at certain times of the year to help raise money to refurbish parts of the house.

During the 1890s, the 20th earl, Charles Talbot started the tradition of summer fetes at Alton. As well as the gardens, people were attracted with fireworks displays, balloon festivals, clowns, and exhibitions of instruments of torture. In 1896, the earl and countess separated. The earl went to live at Ingestre, where he later founded the Talbot Car Company, and the countess stayed at Alton. However, due to the marital situation, the house began to decay and the grounds became neglected because the earl did not pay much for their upkeep. In November 1918, the Earl decided to sell off the majority of the estate by auction. The countess continued to live on the estate for another two years after the earl died in 1921.

Public ownership

In 1924 the remaining part of the estate and house was sold to a group of local businessmen, who formed Alton Towers Limited. Although the contents of the house were sold off, the grounds were restored and remained open to the public. Parts of the house were converted into cafés and toilets for public use.

During World War II Alton Towers was requisitioned by the War Office as an officer training unit. The gardens remained closed to the public until 1951. It is a common misconception that military occupation of the towers caused a lot of damage to the building. However, this is not case as much of the building was already boarded up and unused. It is now commonly understood that the decay was caused in the inter-war period by the Bagshaw family – the majority shareholders – who sold the wood and plaster fixtures from the house's interiors as well as the lead roofing, allowing water to rot the building's remaining fittings. The house was left a denuded shell.

Theme park

Alton Towers is now a major part of the theme park.

In the 1950s parts of the grounds were partially reopened to the public by the Alton Towers Limited company. In 1957 a model railway, which had taken nearly three years to build, was opened in the chapel entrance. Up to 500 metres (1,600 ft) of track encompassed a circuit covering more than 74 square metres (800 sq ft); the model also used about 100 gallons of water for its river and lake features. Visitors were required to pay a separate admission charge to view the attraction. The railway had 35 locomotives which hauled more than 200 items of rolling stock. During its history, the layout featured various trains representing examples from British railways, Italian electric trains with pantographs and Canadian Pacific Railways. Marketing literature often claimed the model layout was "the largest of its kind in the world". In 1993 the chapel was restored and the railway was removed and sold at auction.[4][5]

During the 1960s and 1970s the grounds were redeveloped as a visitor attraction. There was a boating lake, a chairlift and a small fair behind the ruins of the main house. Concrete floors were installed in Alton Towers house so that it could be opened to the public. The building was listed as Grade II.

After millionaire property developer John Broome married the daughter of majority shareholder Denis Bagshaw in 1973, he bought out the controlling stake in Alton Towers. Over the next few years he laid the foundation for the modern theme park by installing various permanent rides and developing areas of the grounds in progressive stages. In 1978 the newly restored sunken gardens featured in a series of 30-second TV commercials for Accurist starring John Cleese.[6]

Alton Towers began its evolution into a major theme park in 1980 with the installation of The Corkscrew rollercoaster, the Pirate Ship and the Alpine Bob sled ride. A year later the Log Flume opened and in 1984 the park's second roller-coaster, The Black Hole, arrived. Throughout the next decade, more attractions, areas and rides were added to Alton Towers. Some of the work was undertaken by award-winning British ride designer John Wardley.

In 1990, the park was purchased by The Tussauds Group from John Broome. The change of ownership heralded an era of intense development along the lines of the US theme park model, with the park's attractions becoming increasingly geared towards high-intensity thrill rides such as Nemesis (1994), Oblivion (1998) and Air (2002).

Fifteen years later Alton Towers was acquired by the investment group Dubai International Capital (DIC) when it purchased Tussauds for £800 million in 2005.[7] The Tussauds Group was bought by Merlin Entertainments in March 2007 for over £1billion from DIC, placing Alton Towers under their control.[8] In July 2007, the resort and park was sold to Nick Leslau and his investment firm Prestbury who now lease the park back to Merlin Entertainments to operate on a 35-year lease.[9]

See also

References

  1. ↑ Themed Entertainment Association (2012). "The Global Attractions Attendance Report" (PDF). Retrieved 2013-06-16.
  2. ↑ "Anglo-Saxon Mercia: some facts and some legends". BBC. 16 April 2011. Retrieved 25 September 2011.
  3. ↑ "The Great Sale of 1857". Alton Towers Heritage. Retrieved 2016-04-04.
  4. ↑ "Model railway". Towers Times. Retrieved 27 September 2012.
  5. ↑ "Model railway Handbook". Alton Towers Memories. Retrieved 27 September 2012.
  6. ↑ Accurist Adverts on Youtube
  7. ↑ "Dubai firm buys Tussauds". BBC News Online. 23 March 2005. Retrieved 13 July 2006.
  8. ↑ "Tussauds firm bought in £1bn deal". BBC News Online. 23 March 2005. Retrieved 13 July 2006.
  9. ↑ Ghazarian, Arsineh (18 July 2007). "Prestbury seals deal for attractions". The Times. p. 42. ISSN 0140-0460. Retrieved 14 March 2011.
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