Hjemmet

Hjemmet
Editor Lise Hansen
Categories Family magazine
Frequency Weekly
Circulation 161,585 (2013)
Publisher Hjemmet Mortensen AB
First issue 1909 (1909)
Company Egmont Group
Country Norway
Language Norwegian
Website Hjemmet Denmark
Hjemmet Norway

Hjemmet, pronounced "yemmet" (English: Home) is a Norwegian weekly family magazine published in Norway.

History and profile

Hjemmet was launched by the Hjemmet Mortensen AB in 1909,[1] which merged with Ernst G. Mortensen, Egmont Group, in 1992.[2] After the merge it became owned by the Egmont Group[3] which also owns Hjemmet (Norway) and Hemmets Journal (Sweden).[4] The publisher is the Hjemmet Mortensen AB.[5] The editor is Lise Hansen.

The magazine contains features, articles on food and interior decoration and crosswords. It is described as a family weekly[6][7] and targets family-oriented women in their 40s or older.[3] However, 27% of its readers were men in 2013.[8]

Circulation

In 2003 Hjemmet had a circulation of 237,000 copies, making it the best-selling general interest magazine in Norway.[9] The circulation of the magazine was 182,555 copies in 2010.[1] For the first six months of 2013 its circulation was 169,258 copies.[8] Hjemmet was the best-selling magazine in Norway with a circulation of 161,585 copies in 2013.[5] The Danish version of the magazine which is also published weekly had a circulation of 197,000 in 2003[10] and 108,000 copies in 2013.[11]

See also

List of Norwegian magazines

References

  1. 1 2 Brita Ytre-Arne. "Women’s magazines and their readers" (PhD Thesis). University of Bergen. Retrieved 20 September 2014.
  2. ↑ Mary Kelly; Gianpietro Mazzoleni; Denis McQuail (2004). The Media in Europe: The Euromedia Handbook. SAGE Publications. p. 159. ISBN 978-0-7619-4132-3. Retrieved 30 September 2013.
  3. 1 2 Ann Kristin Gresaker (2013). "Making religion relevant?" (PDF). Nordic Journal of Religion and Society 26 (1). Retrieved 8 December 2014.
  4. ↑ "Magazines". Egmont. Retrieved 30 September 2013.
  5. 1 2 "Top ten titles by circulation 2013". Nordicom. Retrieved 9 January 2015.
  6. ↑ Brita Ytre-Arne (2013). "Changing Magazine Journalism" (PDF). Nordicom Review 34 (Special Issue): 75–88. Retrieved 20 September 2014.
  7. ↑ Ole Jacob Madsen; Brita Ytre-Arne (2012). "Me at My Best: Therapeutic Ideals in Norwegian Women’s Magazines". Communication, Culture & Critique 5. doi:10.1111/j.1753-9137.2011.01118.x. Retrieved 8 December 2014.
  8. 1 2 "Egmont Magazines" (PDF). Egmont. Retrieved 30 September 2013.
  9. ↑ "World Magazine Trends. Norway" (PDF). FIPP. Retrieved 23 May 2015.
  10. ↑ Mike Friedrichsen; Astrid Kurad (23 May 2007). "The Magazine Market in Denmark and Germany" (Conference Paper). All Academic. Retrieved 28 February 2015.
  11. ↑ "Consumer-paid magazines by circulation". StatBank Denmark. Retrieved 28 February 2015.
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