HokBen
| Franchise | |
| Industry | Restaurant |
| Founded | 1985 |
| Headquarters | Jakarta, Indonesia |
Key people | Hendra Arifin |
| Products | Japanese Fastfood |
| Slogan |
Indonesian: Ada aja alasan ke Hoka Hoka Bento There is always a reason to go to Hoka Hoka Bento |
| Website | www.hokahokabento.co.id (index of/) |
Hoka Hoka Bento (sometimes abbreviated Hokben) is a Japanese fast food chain of restaurants based in Jakarta, Indonesia. Their chain of restaurants today spread across Java and Bali. The name Hoka Hoka Bento is derived from Japanese language which means "steaming bento" (Japanese meal in a package).
History
Established on 18 April 1985 in Kebon Kacang, Jakarta, under PT. Eka Bogainti by Hendra Arifin,[1] Hoka Hoka Bento is the largest Japanese fast food chain in Indonesia. Although they serve Japanese fast food, the entire ownership[2] and cook are Indonesian. There's no Japanese involvement in the business.
In April 2008, the firm had 98 outlets.[3] As of April 2010, there were around 120 outlets, with expansion planned to other Indonesian cities in Central Java, Yogyakarta and Bali.[4][5] Today, Hoka Hoka Bento has 141 restaurant chains in Java and Bali.
Products
Hoka Hoka Bento serves various Japanese fast food. However, unlike the common ordering and serving method in most fast food restaurants, Hoka Hoka Bento's serving arrangement is set similar to a highschool cafeteria where customers move along the line with a tray to collect their dishes. Their menu comprises both set meals and à la carte dishes. Although they define themselves as a Japanese restaurant, most of the food served have been adapted to suit Indonesians' taste. Examples of the change include stronger flavour compared to authentic Japanese food as well as the addition of sambal to cater to Indonesians' preference for spicy food.
Hoka Hoka Bento offers a kids' meal package called "Kidzu Bento" which includes toys. They are also able to accommodate for children's birthday parties in their restaurants. The logo and toys offered are based on Hoka Hoka Bento characters.
Food
- Rice
Stir fried
- Beef Teriyaki
- Beef Yakiniku
- Chicken Teriyaki
- Chicken Yakiniku
- Chikin Blakkupeppa (Chicken Blackpepper)
Deep fried
- Chicken Egg Roll
- Chiken Katsu
- Ebi Furai
- Ekkado
- Kani Roll
- Sakana Katsu (Fish Katsu)
- Shrimp Roll
- Tempura
- Tori Popcorn (Chicken Popcorn)
Soup
- Chicken Tofu Nana Sen
- Shrimp Ball Nana Sen
- Shrimp Dumpling
Grilled
- Chicken Steak
Package
Hoka Hoka bento also offered various bento food package which are the combinations of food offered here.
Snacks
- Ebi Fried
- Gyoza
- Shumai Furai
- Tori Pop Corns
Beverages
- Aqua
- Coca-Cola
- Green tea (Ocha)
- Fresh juice (with or without ice): tomato, carrot, melon, watermelon, orange, marquisa and Special Mix juices
- Teh botol
- Konyaku Nana Sen
- Lemonade Nana Sen
- Milo Nana Sen
Dessert
- Ogura Ice
- Sarang Burung Ice
- Koori Konyaku Chocolate
- Koori Konyaku Lychee
- Koori Konyaku Strawberry
- Caramel Pudding
- Mocca Pudding
- Chocolate Pudding
- Soft Caramel Pudding
Mascot
The mascots of Hoka Hoka Bento are a pair of adolescent characters named Taro (boy) and Hanako (girl). Both characters appear in the restaurant's logo.