Hostess (snack cakes)
- For the company which owns the Hostess brand, see Hostess Brands.
|
Hostess cake logo, 2004-present | |
| Product type | Snack cakes |
|---|---|
| Owner | Hostess Brands |
| Country | USA |
| Introduced | 1919 |
| Markets | North America Europe (United Kingdom) |
| Website |
www |
Hostess Cake, simply known as Hostess, is a brand under which snack cakes are sold by Hostess Brands. The brand originated in 1919 upon the first sale of the Hostess CupCake. Hostess is better-known as the brand under which Twinkies are sold, after making its first appearance in 1930. The brand was owned by Continental Baking Company until 1995. At that point, Continental Baking was acquired by Interstate Bakeries Corporation. IBC became Hostess Brands in 2009 and began liquidating its assets in 2012 following a strike by the BCTGM union. The cake business of Hostess Brands was then sold to a "new" Hostess Brands owned by private equity firms Apollo Global Management and C. Dean Metropoulos and Company.
Hostess-branded products officially returned on July 15, 2013.[1]
Mascot
The brand's most recognized mascot is Twinkie the Kid.
Products
- Brownie Bites
- CupCakes
- Chocodile Twinkie
- Ding Dong
- Donettes
- Fruit Pie
- Ho Hos
- Mini Muffins
- Sno Balls
- Twinkie
- Tiger Tails
- Zingers (originally sold under the Dolly Madison brand)
- Suzy Q
References
- ↑ Lapowski, Issie (July 15, 2013) Inside Hostess's 'Sweetest Comeback' Campaign Inc.. Retrieved April 25, 2015.