Hotels.nl

Hotels.nl
Industry Hotel Booking
Founded Groningen, Netherlands, November 2001
Founders Kees Eldering and Henriëtte IJzelenberg.
Headquarters Groningen, The Netherlands
Number of locations
 Groningen
Area served
 The Netherlands and Belgium
Number of employees
 30
Website http://www.hotels.nl/

Hotels.nl, founded in 2001, is a hotel booking site for the Netherlands and Belgium.[1][2][3][4][5] It was founded by Kees Eldering and Henriette IJzelenberg.[4][5][6]

In April 2006, Hotels.nl launched their sheep advertising campaign.[1][7] Although they were not the first to utilize sheep for advertisement, they were the first to do so in the Netherlands.[1] The sheep were equipped with royal blue waterproof blankets with the company’s logo printed on them.[1][3][8][9] The insulation on the blankets is washed in citronella, to repel parasites.[2] Though it brought a smile, the Mayor of Skarsterlan, Bert Kuiper, fined the company 1,000 euros a day for violating the town’s ban of highway advertisement.[1][10] Thanks to the sheep, in 2007, AMMA awarded Hotels.nl for having the best media stunt of the year for 2006.[11]

In 2012, Hotels.nl partnered with Noordlease for customers to lease the VW Up, equipped with Hotels.nl’s logo on the side.[12][13]

The website is available in Dutch, English, French, German, Italian, Polish, Portuguese, Russian, Spanish and Swedish and is affiliated with over 2000 different hotels.[14][15]

Further reading

References

  1. 1 2 3 4 5 "Advertiser Counts on Sheep to Pull Eyes Over the Wool". New York Times. 2006-04-24. Retrieved Nov 21, 2013.
  2. 1 2 "Animal advertising around the world". Pittsburgh Post-Gazette. Retrieved Nov 21, 2013.
  3. 1 2 "SKARSTERLAN SAYS ADVERTISING ON SHEEP IS BAAAAD". SuperVegan. Retrieved Nov 21, 2013.
  4. 1 2 "Hotels.nl". Olery. Retrieved Nov 21, 2013.
  5. 1 2 "Er gebeurt iets in Groningen!". Schaak Site. Retrieved Nov 21, 2013.
  6. ↑ "Genomineerd voor de Usability Award 2010: Hotels.nl". Frank Watching. Retrieved Nov 21, 2013.
  7. ↑ "Roadside sheep in middle of Netherlands billboard battle". Honolulu Advertiser. Retrieved Nov 21, 2013.
  8. ↑ "Dutch Sheep Complicit in Ad Plot". Spacing Toronto. Retrieved Nov 21, 2013.
  9. ↑ "Sheepishly blanketed in billboard advertising". Times Beacon Record. Retrieved Nov 21, 2013.
  10. ↑ "If We Start with Sheep, Then Next It's the Cows and Horses.". Aplia Econ. Retrieved Nov 21, 2013.
  11. ↑ "AMMA’s voor mediaonderzoek uitgereikt". Mediaonderzoek. Retrieved Nov 21, 2013.
  12. ↑ "Samenwerking Noordlease en Hotelsnl". Privelease. Retrieved Nov 21, 2013.
  13. ↑ "Privélease: nieuwe auto voor vast maandbedrag". Dagblad Noorden. Retrieved Nov 21, 2013.
  14. ↑ "Hotels.nl". iWeb Reviews. Retrieved Nov 21, 2013.
  15. ↑ "Hotels.nl". Hotels Combined. Retrieved Nov 21, 2013.
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