Humble and Kind

"Humble and Kind"
Single by Tim McGraw
from the album Damn Country Music
Released January 20, 2016 (2016-01-20)
Format Digital download
Genre Country
Length 4:20
Label Big Machine
Writer(s) Lori McKenna
Producer(s)
Tim McGraw singles chronology
"Top of the World"
(2015)		 "Humble and Kind"
(2016)

"Humble and Kind" is a song performed by American country music artist Tim McGraw and written by Lori McKenna. It was released on January 20, 2016, as the second single from McGraw's fourteenth studio album Damn Country Music.

Production

Lori McKenna wrote "Humble and Kind".

The song was written by Lori McKenna.[1] McGraw and frequent collaborator Byron Gallimore co-produced the album.[2] The single was officially released on January 20, 2016,[3][4]

Music video

Oprah Winfrey provided footage for the song's music video.

McGraw released the video to the song on his Facebook page on January 21.[5] At the time of the video release, the song was expected to be released as the second single from the album in early February.[5] The video was the result of a brainstorm McGraw had while running on a treadmill and seeing a 30-second trailer for Oprah Winfrey's Belief series. After taking some initiative, McGraw got Winfrey to avail footage for the video.[6] The video, which was directed by Wes Edwards, featured scenes from around the world from Winfrey's fall 2015 documentary series.[1]

Promotion

The song and video has its own website (http://stayhumbleandkind.com) intended to gather related stories about acts of kindness that have been shared with the hashtag #stayhumbleandkind.[1] The day after the music video was released, Winfrey tweeted her approval of the video, saying "TIM, I love this song. Every word feels true."[4] McGraw performed the song on the April 3, 2016 ACM Awards.[7]

Book

A bound edition of the song was set for May 17, 2016 release in conjunction with graduation season by Hachette Books. In addition to the lyrics and illustrations, the book edition will feature an introduction by McGraw and an epilogue by McKenna.[8] McGraw pledged his book proceeds to the Neighbor's Keeper Fund of the Community Foundation of Middle Tennessee.[9]

Critical response

Chris Parton of Country Weekly described the video as "the touching, lump-in-your-throat" kind.[5] Stephen L. Betts of Rolling Stone described the video as one that takes "universal scenes of faith and life and combines them with an understated performance from McGraw, captured by a 360-degree turntable lighting rig".[1] According to Christina Vinson of Townsquare Media's blog site, The Boot, the video, which presents a song from the perspective of "a parent sending their child into the world", will resonate across a wide ranging audience. McGraw, who has three daughters with his wife Faith Hill had just sent his oldest daughter off to college in the fall before the song was released.[10]

Chart performance

The song has sold 253,000 copies in the US as of March 2016.[11] In late March, the song became McGraw's fifty-second Top 10 country hit.[12] This places him in twelfth place among artists with the most Top 10s in the seventy-plus year history of Billboard's Country chart.

Chart (2016) Peak
position
Canada (Canadian Hot 100)[13] 37
Canada Country (Billboard)[14] 4
US Billboard Hot 100[15] 30
US Adult Contemporary (Billboard)[16] 27
US Country Airplay (Billboard)[17] 6
US Hot Country Songs (Billboard)[18] 1
Preceded by
"You Should Be Here"
by Cole Swindell		 Billboard Hot Country Songs
number-one single
April 23, 2016 		Succeeded by
"Somewhere on a Beach"
by Dierks Bentley

References

  1. 1 2 3 4 Betts, Stephen L. (2016-01-21). "See Tim McGraw's Oprah-Assisted 'Humble and Kind' Video". Rolling Stone. Retrieved 2016-01-22.
  2. ↑ Skates, Sarah (2015-09-15). "Tim McGraw Says ‘Damn Country Music’ On Upcoming Album". Music Row. Retrieved 2016-01-22.
  3. ↑ "TIM MCGRAW RELEASES NEW SINGLE AND VIDEO "HUMBLE AND KIND"". timmcgraw.com. Retrieved April 13, 2016.
  4. 1 2 "Tim McGraw Shares Message Of 'Humble And Kind'". AllAccess.com. 2016-01-22. Retrieved 2016-01-27.
  5. 1 2 3 Parton, Clint (2016-01-21). "Tim McGraw’s Touching "Humble and Kind" Music Video". Country Weekly. Retrieved 2016-01-22.
  6. ↑ Chestang, Raphael (2016-01-20). "EXCLUSIVE: Tim McGraw Explains the Role Oprah Winfrey Had in Making His 'Humble and Kind' Music Video". ETonline. Retrieved 2016-01-22.
  7. ↑ McCarthy, Amy (2016-03-21). "Tim McGraw’s ‘Humble and Kind’ Is Being Made Into a Book". TheBoot.com. Retrieved 2016-03-22.
  8. ↑ "Tim McGraw to publish "Humble and Kind" book". CBS News. Associated Press. 2016-03-17. Retrieved 2016-03-22.
  9. ↑ "Tim McGraw's 'Humble and Kind' Inspires New Book: Lori McKenna-penned song will be turned into a hardcover, set to hit stores in May". Rolling Stone. 2016-03-18. Retrieved 2016-03-22.
  10. ↑ Vinson, Christina (2016-01-20). "Tim McGraw Selects Emotional ‘Humble and Kind’ as Next Single [LISTEN]". The Boot. Townsquare Media. Retrieved 2016-01-22.
  11. ↑ Bjorke, Matt (March 27, 2016). "Top 30 Digital Country Singles Chart: March 29, 2016". Roughstock.
  12. ↑ "Cole Swindell & Carrie Underwood Take Over Country Songs Charts". Billboard. 2016-03-15. Retrieved 2016-03-22.
  13. ↑ "Tim McGraw – Chart history" Canadian Hot 100 for Tim McGraw.
  14. ↑ "Tim McGraw – Chart history" Billboard Canada Country for Tim McGraw.
  15. ↑ "Tim McGraw – Chart history" Billboard Hot 100 for Tim McGraw.
  16. ↑ "Tim McGraw – Chart history" Billboard Adult Contemporary for Tim McGraw.
  17. ↑ "Tim McGraw – Chart history" Billboard Country Airplay for Tim McGraw.
  18. ↑ "Tim McGraw – Chart history" Billboard Hot Country Songs for Tim McGraw.
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