Hunkemöller
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Traded as | B.V. |
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Headquarters | Hilversum, Netherlands since 1886 |
Number of locations | 700 stores |
Key people | Philip F. Mountford, Ronald C. Hemmer, Mania Wermelskirchen, Vi J. Patel und Flora A.G. Frantz-Hand |
Products | Fashion, lingerie |
Revenue | 440 Mio. EUR (2015) |
Number of employees | 4.500 (2015) |
Website | www.hunkemoller.nl/ |
Hunkemöller is a clothing manufacturer from the Netherlands, specialised in underclothes and lingerie. The company was founded in 1886 in Amsterdam as a special shop for corsets. Nowadays it is an omni-channel brand with more than 4.000 employees in more than 18 countries. Hunkemöller is one of the field leaders in ladies underwear, especially in the Low Countries.
History
Wilhelm Hunkemöller and his wife Josephina Lexis founded the company in 1886 as a special shop for corsets and bustles in Amsterdam. In the beginning they used to produce in their own factory. In the following years the family owned business expanded and they could open stores in Amsterdam, Rotterdam and Utrecht. In 1974 the company was acquired by Vendexdochter Confendex B.V., a subsidiary company of Vroom & Dreesman B.V. Thereby the company name was changed from “Hunkemöller Lexis†just to “Hunkemöllerâ€. In 1977 the company expanded to Belgium and ten years later to Germany. Nowadays Hunkemöller has many stores in Europe and in the Middle East. Two Flagship stores are today in Amsterdam and Maastricht.
Company structure
Hunkemöller runs an omni-channel marketing, which contains own-operated stores, shop-in-shops, e-commerce and international franchise units. Hunkemöller began its franchise program in 1979. These days the lingerie company contains more than 700 stores, with more than 4.000 employers. 2015 Hunkemöller recorded a turnover of 440 Million Euros. Since the end of 2010 the company belongs to PAI Partners, an European private equity group. Before it was part of Maxeda, a retail business from the Netherlands. Hunkemöller’s headquarter is today in Hilversum.
Locations
Hunkemöller is represented in the following countries:
Europe and Asia | Middle East and North Africa | Lesser Antilles |
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Collections
Hunkemöller sells lingerie, shapewear, nightwear, swimwear, sports clothing, hosiery and ladies accessorise. In addition Hunkemöller features a range of sub-brands: HKMX (sports collection), Private collection (seductive lingerie), Noir (lingerie and swimwear), Bra Solutions (Bra Basics), The Sylvie Collection and Marlies Dekker Collection (designer collections).
Awards
In 2014 Hunkemöller secured the Retail Award again for the best lingerie chain in the Netherlands. In Belgium, Germany and Austria it got awarded with the same award a year before. Moreover in Germany the company secured the prestigious “Retailer of the Year Award†in 2015.