Hype Energy

Hype Energy
Hype Energy Logo
Type Energy drink
Introduced 1993
Variants Hype Energy, Hype Energy Up, Hype Energy MFP, Hype MFP Zero Max, Hype Energy Enlite, Hype Energy Shot
Website www.hype.com

Hype Energy is a range of energy drinks distributed in over 45 countries across the world including the USA and Canada. First launched in 1994 by Hard Rock Cafe founders,[1] the company has been headed since May 2000 by former Formula One racing driver, Bertrand Gachot.[2]

Products


Hype Energy drinks are available in 250ml and 500ml aluminium cans for Europe, and 8.4fl oz and 16fl oz aluminum cans for the USA and Canada. Hype Energy Shots come in 74ml bottles in the USA and Canada, and 60ml bottles in Europe and the Middle East.[7]

Hype Energy also manufactures a shot glass, introduced in 2000, which has two compartments. A Hype Energy drink can be poured into the bottom compartment and vodka or a similar alcoholic shot is poured into the top compartment. The liquids only mix upon drinking.[8]

History

Hype Energy was first developed in 1993 by Ashley Roy, Nigel Spiro,[9][10] and Andrew Barshall[11] and backed by Hard Rock Cafe founder, Barry Cox.[12] Under Spiro and Managing Director David Harris Hype Energy became heavily involved in motor-sport by first sponsoring the Arrows Formula One team[13] and subsequently Benetton, Williams, a NASCAR outfit and several motorbike teams. Associated with the Formula One party lifestyle and with a strong presence in the paddock, Hype Energy committed to considerable amounts of sponsorship in an attempt to achieve global recognition and establish worldwide distribution. In 1997, having established a credible brand, Hype Corporation (the holding company) decided to pull back from the sport to focus on resolving manufacturing difficulties, which were restricting further growth.

In 1997, former Formula One racing driver and 24 Hours of Le Mans winner, Bertrand Gachot,[14] signed a distribution agreement with Hype Energy in order to introduce the product to France. Gachot was one of a handful of distributors who remained committed to the brand and in 1998, he approached the Swiss licensor to buy the company holding the Hype Energy trademarks. In May 2000, after two years of negotiation, Gachot came to an agreement and restructured the company. Until 2000 Hype Energy had four products in its portfolio: Hype MFP with a strawberry and cranberry flavour, Hype Energy Morning Rush with a citrus flavour, Hype Passion Attack with passion fruit and Hype Night Boost with peach. In May 2000, the company launched a new version of Hype Energy into selected markets. The culmination of 18 months of development, Hype Energy now used fresh fruit juice, contained ten vitamins and had no artificial colours or preservatives, as it was pasteurized.

The improved Hype Energy product gave the company a substantial boost. It was first launched in France and the Persian Gulf, then the USA and Canada, and by 2001 it had achieved significant global growth. The brand is now present in more than 40 countries across the globe from the USA, Canada, Honduras and Panama to Africa and the Middle East. Hype Energy is manufactured in the USA, Canada and the Netherlands. It has offices in Spain, Dubai and Knoxville, Tennessee.

Brand Ambassadors

Partnerships

TV Adverts

Sponsorship

Previous sponsorships include:

References

  1. "SINCE 1994 » Hype Energy Drinks". hype.com. Retrieved 2015-09-05.
  2. "Bertrand Gachot Profile - Drivers - GP Encyclopedia - F1 History on Grandprix.com". Grandprix.com. Retrieved 2013-02-19.
  3. "Hype Energy drink Review". Edjunkie.com. Retrieved 2013-02-19.
  4. "Hype MFP Energy Drink Review - Energy Drink Ratings and Reviews". Energy-drink-ratings.blogspot.com. 2007-01-28. Retrieved 2013-02-19.
  5. "Hype Enlite Energy Drink Review - Energy Drink Ratings and Reviews". Energy-drink-ratings.blogspot.com. 2007-11-20. Retrieved 2013-02-19.
  6. "Hype energy shot drink review". Edjunkie.com. Retrieved 2013-02-19.
  7. "Energy drinks from Hype Energy". Hype.com. Retrieved 2013-02-19.
  8. "Bevnet". Retrieved 2013-02-19.
  9. "The ultimate F1 dream > F1 News >". Grandprix.com. 1995-07-31. Retrieved 2013-02-19.
  10. "Arrows to get lots of Hype? > F1 News >". Grandprix.com. 1995-09-11. Retrieved 2013-02-19.
  11. Businesscoot. "Uk Energy Drink Market". businesscoot.com. Retrieved 2015-08-13.
  12. "Barry Cox Obituary: View Barry Cox's Obituary by The Times". Announcements.thetimes.co.uk. 2010-01-12. Retrieved 2013-02-19.
  13. "F1 News - Grandprix.com > GP Encyclopedia > Sponsors > History of sponsorship in Formula 1". Grandprix.com. 2007-03-10. Retrieved 2013-02-19.
  14. "Bertrand Gachot | | F1 Driver Profile | ESPN F1". En.espnf1.com. Retrieved 2013-02-19.
  15. "Image: SetRatioSize800800-1Kim-Kardashian-Hype-Enlite2.jpg, (551 × 800 px)". hype.com. Retrieved 2015-09-05.
  16. http://www.ushype.com/wp-content/uploads/2014/06/Gallery_CS_Medium_6.jpg
  17. "Image: SetRatioSize800800-6Aryana-Sayeed-white-dress.jpg, (800 × 369 px)". hype.com. Retrieved 2015-09-05.
  18. http://hype.com/assets/cwsoft-foldergallery/Adele-Bespalov/_resampled/SetRatioSize800800-Adele-Bespalov-Hype-Energy-MFP.jpg
  19. "Image: SetRatioSize800800-2Andre-Lotterer-F1-with-Hype-Energy-Drinks.jpg, (800 × 450 px)". hype.com. Retrieved 2015-09-05.
  20. "Partners - Sahara Force India F1 Team". forceindiaf1.com. Retrieved 2015-08-13.
  21. Hype Energy Afghanistan TV Commercial 2014. YouTube. 17 December 2014. Retrieved 2015-08-13.
  22. Hype Energy Drinks "Feel the Hype" TV Commercial 2014. YouTube. 5 August 2014. Retrieved 2015-08-13.
  23. Hype Energy Africa - Ghana Launch. YouTube. 10 January 2014. Retrieved 2015-08-13.
  24. Contact the author. "The world’s 23rd most marketable athlete - Alex Ovechkin - Notes & Insights - SportsPro Media sports blog". SportsPro Media. Retrieved 2013-02-19.
  25. "DJ/Producer - John Hobbs van Synergy Artists op Myspace". Myspace.com. Retrieved 2013-02-19.
  26. "Winter Music Conference 2013 - WMC 2013". Wintermusicconference.com. Retrieved 2013-02-19.
  27. "SSRadio Hard and Fast - Progressive House, Techno Trance Music Radio and Hard House Mixes". Hard.ssradiouk.com. Retrieved 2013-02-19.
  28. "Empowering Gamers, Growing Communities". CEVO. Retrieved 2013-02-19.

External links

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