IBM MobileFirst

IBM MobileFirst is a set of mobile solutions for businesses offered by the information technology company IBM. IBM MobileFirst was launched in 2013 as an umbrella brand for IBM’s mobile software, services and solutions.^[1]

Overview

In 2013, IBM launched IBM MobileFirst, a mobile strategy that enables clients to streamline and accelerate mobile adoption. IBM MobileFirst combines IBM’s industry expertise with mobile, big data and analytics, cloud and social technologies to help organizations capture new markets and reach more people.^[2] IBM has more than 4,300 patents in mobile, social and security, which have been incorporated into IBM MobileFirst solutions.^[3] IBM MobileFirst has a set of mobile solutions in different industries such as Banking, Insurance, Retail, Transport, Telecom, Government, Healthcare and Automotive.^[4]

Products

Products that belong to the IBM MobileFirst portfolio:

• IBM MobileFirst Platform, formerly named Worklight,^[5] a mobile enterprise application platform that supports the development of HTML5, hybrid and native mobile applications. The MobileFirst Studio - the platform's IDE - allows mobile developers to make full use of all existing HTML5 functionality as well as further enhance these capabilities with utilities and mechanisms required by modern organizations such as encryption of locally stored data, offline authentication, combined HTML5 and native coding, 3rd-party library integration with frameworks such as PhoneGap, Sencha Touch, jQuery, and more.^[6]
• IBM MobileFirst Protect, formerly Maas 360, a product of Fiberlink that was purchased by IBM in 2013.^[7]
• Tealeaf CX Mobile
• Trusteer, an IBM acquisition approximately worth $1B^[8]
• Bluemix
• Cloudant
• Mobile Push Notification, formerly Xtify^[9]

Apple/IBM partnership

In July 2014, a deal was announced with Apple to transform enterprise mobility through a new class of industry-specific business apps for iPhone and iPad. As part of the agreement, IBM, via its MobileFirst category, will create exclusive industry applications for iOS and use its services to bring iPads and iPhones to enterprises and corporations.^[10] Apple, on its end, will introduce a special AppleCare program that will provide 24/7 hardware support for devices for big businesses.^[11] The partnership will offer Apple access to IBM’s customers and analytics capabilities to power enterprise apps for their devices.^[12] On December 10, 2014, Apple and IBM, in a joint statement, introduced 10 mobile apps for business, that will soon become 100, built for the iPhone and iPad.^[13] The apps will provide solutions in a number of different industries such as Banking, Retail, Insurance, Financial Services, Telecommunications and Government and have announced several clients such as Air Canada, Banorte, Citi and Sprint.^[14]

External links

• IBM MobileFirst The official IBM MobileFirst website
• IBM MobileFirst for iOS The official IBM and Apple partnership website
• Mobile Business Insights Mobile enterprise thought leadership website which includes mobile news and articles, sponsored by IBM

References

1. "IBM makes big mobile push with MobileFirst". Pcworld.com. Retrieved 17 February 2015.
2. "IBM Launches New MobileFirst Services". Eweek.com. Retrieved 17 February 2015.
3. "Busan Bank Selects IBM to Enhance Customer Experience with New Mobile Apps". Marketwatch.com. Retrieved 17 February 2015.
4. "IBM MobileFirst: Put Your Business In Motion". Slideshare.net. Retrieved 17 February 2015.
5. "IBM Buys HTML5 App Development Company WorkLight For $70M To Expand Mobile Enterprise Services". Techcrunch.com. Retrieved 17 February 2015.
6. "IBM Worklight - United States". Worklight.com. Retrieved 2013-11-13.
7. "With Fiberlink acquisition, IBM gets serious about mobile device management". Ventureveat.com. Retrieved 17 February 2015.
8. "IBM says it will buy Trusteer, source says paying close to $1 billion". Reuters.com. Retrieved 17 February 2015.
9. "IBM Acquires Xtify, A Mobile Messaging Company". Techcrunch.com. Retrieved 17 February 2015.
10. "How the Apple-IBM Partnership Could Change iOS Mobile Field Service". Business2community.com. Retrieved 17 February 2015.
11. "Apple And IBM Announce Huge Partnership For Large Business Customers". Businessinsider.com. Retrieved 17 February 2015.
12. "Apple's Partnership With IBM Is About The Victory Of Design Over Data". Forbes.com. Retrieved 17 February 2015.
13. "Apple and IBM Introduce First Offerings in Line of Mobile Apps for Business". Bits.blogs.nytimes.com. Retrieved 17 February 2015.
14. "Apple and IBM Just Showed Everyone The Future Of Enterprise Mobile Apps". Forbes.com. Retrieved 17 February 2015.