ICOM MPR

International Committee for Marketing and Public Relation

Abbreviation	ICOM MPR
Founded	1977
Founder	Jan Jelínek
Type	NGO
Official languages	English, French, Spanish
President	Marjo-Riitta Saloniemi
Website	network.icom.museum/mpr/

ICOM MPR, the International Committee for Marketing and Public Relation of the International Council of Museums (ICOM) was founded in 1977 at the initiative of Jan Jelínek, to "provides its members with the opportunity for professional growth, works to develop good communications and marketing practices, and encourages a high level of professional and social networking amongst colleagues. It also acts as an advisor to ICOM on issues of internal and external communications when required." ^[1]

The ICOM MPR provides professional training for museum professionals involved in marketing, communications, and development and encourages networking among these professionals; this is largely done through the MPR’s annual conferences and its regular online newsletter

Objectives and Initiatives

The objectives and initiatives of the MPR were approved at the ICOM MPR meeting in Tampere, Finland in 2005.^[2] This plan is aligned with the ethics and guidelines of ICOM.

In short, the objectives are to disseminate knowledge and promote networking among museum professionals in marketing, communications, and fundraising; to promote ICOM to museum professionals and museums worldwide; to communicate the interests of MPR members to ICOM; to advise ICOM in communication, marketing, and fundraising when necessary; and to work with other ICOM international committees as well as other relevant national and international museum organizations

The ICOM MPR intends to achieve these objectives via its annual conferences,^[3] various information sessions, the MPR website, and contributions to relevant journals.

Annual conferences

The ICOM MPR hosts a conference each year with a specific theme. The most recent conference was held 24 – 28 October in Armenia with the theme of “Emerging Trends”.^[4][5]

All previous conferences (locations and topics) have included:^[6]

• 2014 – Taiwan, Museum Branding: Redefining Museums for the 21st Century ^[7]
• 2013 – Rio de Janeiro, Social Change
• 2012 – Palermo, Creative Communications ^[8]
• 2011 – Brno, Measuring (and Promoting) Museum Success
• 2010 – Shanghai, Communications for New Audiences
• 2009 – Moscow and Yasnaya Polyana, Museums and Tourism
• 2008 – Paraty and Rio de Janeiro, Communication Cultural Heritage to the Young^[9]
• 2007 – Vienna, Marketing for preserving Heritage^[10]
• 2006 – Mombasa, The audience: Segmentation of Target Groups
• 2005 – Tampere, Market communications for the benefit of the museum
• 2004 – Seoul, Controlling the museum brand^[11]

Board

The MPR board consists of marketing and communication museum professionals from around the world. Each board member is elected for a 3-year term at ICOM General Conferences.^[12]

References

1. "What is MPR?". ICOM MPR.
2. "Strategic Plan". ICOM MPR.
3. "MPR Annual Meeting - Emerging Trends - ICOM". ICOM MPR.
4. "Home". Sergei Paradjanov Museum.
5. B.Stenvers, Museums in cities working together: more collaboration: better returns, 2015
6. "Previous Conferences". ICOM MPR.
7. C.Scott, New trends: social change, museum brands and public value, 2014
8. S.Selwood, Critical commentary - how critics measure the success of museum exhibitions, 2012
9. D.Monzavi, Children, the future of museums, 2008
10. J.Chih-ning Hsin, Typology Consumption Practices in Museums: Implications for Market Communications of Museums Joy , 2007
11. P.Mork, Controlling the museum brand, 2004
12. "Board Members". ICOM MPR.