IDealing
| Private limited company | |
| Industry | Financial Services |
| Founded | May 2000 in London |
| Headquarters | London, United Kingdom |
Area served | Europe |
Key people | Lee Foster Bowman (Founder and CEO) |
| Products | trading and investing |
| Website | www.idealing.com |
iDealing (iDealing.com Limited) is a European online securities brokerage, headquartered in London, England.
Its main products are Direct Access to European securities exchanges and over-the-counter derivatives such as CFDs and Spreadbets.[1]
Launch
iDealing launched in May 2000 in the United Kingdom, receiving publicity because they were then the “cheapest" online broker in the UK.[2][3]
Prior to iDealing’s launch the online trading commissions were as high as £39.99,[4] to which iDealing responded by launching with a commission of £10.00 and a price-comparison advertising campaign.
This led to many journalists heralding a “price war” in Britain, although initially many established brokers insisted that their own prices would not be lowered.[2][5]
References
- ↑ Financial Services Authority, United Kingdom
- 1 2 Sunday Times, May 14, 2000, "Price War to slash cost of buying stocks"
- ↑ TheStreet.co.uk, May 16, 2000, "iDealing Cuts Cost of Dealing"
- ↑ Financial Times, May 20/21, "Share Trading: iDealing launch puts squeeze on fees"
- ↑ Financial Times, May 17, 2000, "Broker's £10 trading fee could start price war"
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