IMS Internet Media Services

For other uses, see IMS.
IMS Internet Media Services (IMS)
Type Private
Industry Marketing and communications
Specialties Online Marketing & Advertising
Offline Marketing & Advertising
Social Media Marketing
Digital Marketing
Pay-Per-Click Advertising
Search Engine Marketing
Conversion Rate Optimization
Performance Marketing
Mobile Marketing
Video Advertising
Creativity & Content
Founder and CEO Gastón Taratuta
Headquarters 800 Brickell Ave, Suite 700

Miami, Florida, USA

Area served USA, Latin America
Number of employees 350 [1][2]
Website http://www.imscorporate.com/


IMS Internet Media Services (IMS) is a digital marketing and communications company which focuses on the Latin American market and is based in the United States. It was founded in Miami, Florida in 2005. IMS partners with digital and tech businesses seeking to expand into and within Latin America. The company offers an ecosystem of commercial partnerships, creative and content solutions, and media investment and management services.[3] IMS is also host to an annual event for media executives at the Graduate School of Business at Stanford University.[4][5][6]

History

IMS’s CEO and founder, Gastón Taratuta, was managing the Miami office of Brazil’s Universo Online (UOL) when the company chose to close that location.[7][8] Gastón continued to manage the company’s international ad sales as an independent consultant, and he decided to expand this client base, officially forming the company IMS Internet Media Services in 2005. As IMS evolved from being only a commercial representation business to being a media management and investment service, IMS expanded to Uruguay, Argentina, and beyond. The company celebrated its 10th anniversary in February 2015.[9][10][11]

Local Offices

The company has expanded to 10 offices across the region. In addition to their Miami headquarters, IMS has offices in Brazil, Mexico, Argentina, Colombia, Chile, Panama, and Uruguay. Most recently, IMS opened new offices in Peru in 2014[12][13] and in Ecuador in 2015.[14]

Clients

IMS works with companies in Latin America and those looking to expand into or within the region. The company currently has partnerships with Twitter, Waze, LinkedIn, Foursquare, Spotify,[15][16] Sony’s Crackle[17][18] and Apple iAd.[19][20] In July 2015, Sony Pictures Television acquired a 51% stake in IMS.[21] IMS announced its partnership with Vevo later that month.[22] Exclusive commercial partnerships allow IMS to be the sole reseller of advertising packages for these tech platforms in Latin America.

Products and Services

Local Insight

IMS offers expertise in marketing, legal and cultural nuances by country in Latin America. According to Maren Lau, CMO for IMS, “Brazil is very different from Argentina, which is very different from Mexico, and that’s what a lot of US companies don’t fully understand. So we educated them on how to navigate those differences in 16 different countries. I like to say, education is a currency. That’s what we sell and that’s what makes us unique.”[23][24]

Most recently, IMS released a study with comScore on mobile usage in Latin America.[25][26][27]

Media Investment & Management

IMS Connect

IMS Connect came about as a result of a merger between two of IMS's product offerings, IMS DSP and Adnetwork.net. The service offers programmatic buying audience solutions, and real-time bidding simultaneously across 8 platforms. The service is run by 45 specialists across the region.[28]

Commercial Partnerships

Content and Creativity

In 2014, IMS announced it purchased a majority share of two creative companies Social Snack[39][40] - with presence in Mexico, Panama and Argentina - and the Brazilian company Garage IM.[41] From Garage IM, IMS sought to add innovative, branding, and creative “know-how” from a team with experience in the complex Brazilian market.[42] Social Snack added creative storytelling, as well as strategic development and design for digital products.[43]

External links

References

  1. ↑ http://www.linkedin.com/company/543648?trk=tyah
  2. ↑ http://www.linkedin.com/pub/gaston-taratuta/0/123/5a2/en
  3. ↑ http://socialmediaage.com/2014/12/a-one-on-one-interview-with-ims-internet-media-services/
  4. ↑ http://www.imscorporate.com/top-latin-american-media-executives-attend-ims-executive-program-stanford-university/
  5. ↑ https://www.flickr.com/photos/imsexecutiveprogram/sets/72157628026817236/
  6. ↑ https://www.youtube.com/watch?v=-MpDQ-60VCs
  7. ↑ http://hear.ceoblognation.com/2015/02/26/digital-marketing-veteran-helps-companies-make-leap-latin-america/
  8. ↑ https://www.crunchbase.com/person/gaston-taratuta
  9. ↑ http://socialmediaage.com/2014/12/a-one-on-one-interview-with-ims-internet-media-services/
  10. ↑ http://www.imscorporate.com/es/ims-una-decada-colaborado-con-la-construccion-del-ecosistema-digital-publicitario-en-la-region
  11. ↑ https://www.youtube.com/watch?v=gEojAIpF4yQ&feature=youtu.be&list=UUq2Z8xpiU3WWcpid4zoUdmA
  12. ↑ http://socialmediaage.com/2014/12/a-one-on-one-interview-with-ims-internet-media-services/
  13. ↑ http://www.imscorporate.com/ims-internet-media-services-aproxima-silicon-valley-peru-2/
  14. ↑ http://www.elcomercio.com/actualidad/empresa-ims-twitter-latinoamerica-ecuador.html
  15. ↑ http://socialmediaage.com/2014/12/a-one-on-one-interview-with-ims-internet-media-services/
  16. ↑ https://www.linkedin.com/company/543648?trk=prof-exp-company-name
  17. ↑ http://www.imscorporate.com/crackle-selecciona-ims-para-ser-socio-comercial-exclusivo-en-latinoamerica-5/
  18. ↑ http://www.siliconweek.com/actualidad/ims-se-encargara-de-la-publicidad-de-crackle-en-america-latina-56852?PageSpeed=noscript
  19. ↑ http://techcrunch.com/2015/01/14/apple-finally-takes-iad-to-latin-america-in-a-deal-with-market-maker-ims/
  20. ↑ http://www.forbes.com/sites/aarontilley/2015/01/14/apple-iad-latin-america/
  21. ↑ http://techcrunch.com/2015/07/08/sony-pictures-television-buys-ims-the-ad-partner-for-apple-twitter-and-more-in-latin-america/
  22. ↑ http://variety.com/2015/digital/news/vevo-latin-america-music-videos-ims-1201552135/
  23. ↑ http://hear.ceoblognation.com/2015/02/26/digital-marketing-veteran-helps-companies-make-leap-latin-america/
  24. ↑ http://www.dmnews.com/5-ways-marketers-can-improve-localization/article/346405/
  25. ↑ http://www.comscore.com/Insights/Press-Releases/2015/2/comScore-in-Association-with-IMS-Announce-New-Research-that-Shows-Insights-into-Audience-Behaviors-for-the-Main-Mobile-Apps-in-Latin-America
  26. ↑ http://venturebeat.com/2015/02/16/more-than-half-of-all-smartphone-users-in-latin-america-use-twitter-study-claims/
  27. ↑ http://www.imscorporate.com/comscore-en-asociacion-con-ims-da-conocer-los-resultados-de-una-investigacion-que-muestra-insights-sobre-el-comportamiento-de-las-audiencias-para-las-pirncipales-aplicaciones-moviles-en-latinoameric-5/
  28. ↑ http://multipress.com.mx/tecnologia/ims-internet-media-services-presenta-ims-connect/
  29. ↑ http://techcrunch.com/2015/01/14/apple-finally-takes-iad-to-latin-america-in-a-deal-with-market-maker-ims/
  30. ↑ http://latam.portada-online.com/2015/04/13/twitter-to-open-offices-in-miami-mexico-and-colombia-continues-partnership-with-ims/
  31. ↑ http://www.vuelodigital.com/waze-se-une-con-ims-para-convertirse-en-una-plataforma-publicitaria/
  32. ↑ http://pulsosocial.com/en/2013/09/25/spotify-lands-in-four-new-markets-including-argentina/
  33. ↑ http://www.prnewswire.com/news-releases/linkedin-e-ims-internet-media-services-anuncian-alianza-comercial-en-latinoamerica-269846721.html
  34. ↑ http://portal.comunique-se.com.br/index.php/sub-destaque-home/77141-ims-divulga-primeiros-resultados-de-campanhas-realizadas-no-foursquare
  35. ↑ http://www.ebizlatam.com/news/129/ARTICLE/22879/2015-04-27.html
  36. ↑ http://www.meioemensagem.com.br/home/midia/noticias/2015/01/28/IMS-fara-a-venda-de-anuncios-do-Crackle.html
  37. ↑ http://techcrunch.com/2015/07/08/sony-pictures-television-buys-ims-the-ad-partner-for-apple-twitter-and-more-in-latin-america/
  38. ↑ http://variety.com/2015/digital/news/vevo-latin-america-music-videos-ims-1201552135/
  39. ↑ http://socialsnack.com/blog/somos-parte-de-ims-group/
  40. ↑ http://www.imscorporate.com/ims-group-selects-social-snack-to-increase-their-digital-marketing-offer-across-latam/
  41. ↑ http://www.imscorporate.com/es/la-agencia-brasilena-garage-im-se-integra-al-ims-group/
  42. ↑ http://pulsosocial.com/2014/06/12/ims-pone-un-pie-en-brasil-tras-la-adquisicion-de-la-agencia-garage-im/
  43. ↑ http://www.vuelodigital.com/ims-group-adquiere-social-snack-busca-potenciar-su-oferta-de-marketing-digital/
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