Imasco
 | |
| Industry | Restaurants, Pharmacies, Trusts |
|---|---|
| Founded | 1970 |
| Headquarters | Montreal, QC, Canada |
| Revenue |
 $8.8 million USD (1989) |
|
$22.5 million USD (1987) | |
| Owner | British American Tobacco |
Number of employees | 157,300 (1989) |
| Parent | British American Tobacco |
| Website | Imasco.com |
Imasco Limited was headquartered in Montreal, Canada. It was founded in 1970 as Imperial and Associates, Co.
History
Imasco was the former owner of Canada Trust, Shoppers Drug Mart and the Hardee's restaurant chain. The company sold Hardee's in 1997 to CKE, Canada Trust in 2000 to Toronto-Dominion Bank and Shopper's Drug Mart in 2000 to a consortium of institutional investors. British American Tobacco had owned 41.5% of Imasco's shares. In 2000 British American Tobacco purchased the remaining 58.5% shares in Imasco and amalgamated the company with Imperial Tobacco Canada Limited.
External links
- Company overview of Imasco
- CKE Restaurants corporate acquires Hardee's from Imasco
- Imasco Limited corporate strategy
- Diners Walk Through One Door and Visit Two Restaurants (Article in the New York Times on the strategy of multi-branding restaurants)
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