Imonomy
| Industry | Online advertising |
|---|---|
| Founder | Oren Dror, Amit Halawa |
| Headquarters | Ramat Gan, Israel |
Area served | Online publishers, advertisers and advertising networks |
| Products | In-Image advertising |
| Website |
www |
Imonomy is an Israel based advertising solution company that develops semantic based technologies and products for publishers and advertisers.[1] The company originally used software to analyze text on the websites and matches copyright free images from its database and inserts them with in-image ads alongside content.[2][3] imonomy's business model changed to focus on in-image advertising products that leverage programmatic advertising technologies to place ads on images on publishers' websites using semantic analysis software to present contextually relevant ads.
History
Imonomy was founded in 2012 by Oren Dror and Amit Halawa in Ramat Gan, Israel.[4] The co-founders previously worked at Yedda, a community driven Q&A service acquired by AOL in 2007.[5] After working at Yedda, they realized there is a need for an automated process that can save publisher's resources and time, and help in increasing their web traffic by presenting content with more visually attractive images.[6][7] They started working on a software that scans the text on a webpage, matches the relevant images from its database and display them on the publisher's page.[8][9]
Imonomy initially targeted small sized web publisher and later opened its API for publishers and advertisers to augment its semantic engine and in-image ad interface.[10][1] Through its semantic analysis, the software also recommends the exemplary placement of images and illustrations to drive richer user engagement on a webpage.[11] The company previously worked on a freemium model that shares ad revenue with their publisher customers.[12]
Funding
The company received $400K in seed funding to further develop its software products and expand its market.[13] The seed round was backed by private Angel investors,[14] including Inon Axel, former CEO of Kasamba, Liron Rose, cofounder of AfterDownload, Joshua Levinberg founder at Gilat Satellite Networks and Tal Shaked a partner at IronSource.[1][15]
References
- 1 2 3 Natasha Lomas (May 23, 2013). "Imonomy Raises $400K Seed For Its Visual Semantic Software That Adds Relevant Photos To Publishers’ Websites, Monetised With Ads". Techcrunch. Retrieved 21 February 2015.
- ↑ Shane Paul Neil (14 July 2014). "Four Apps to Help You Run Your Business". Huffington Post. Retrieved 21 February 2015.
- ↑ Daniele Virgillito (21 July 2014). "Imonomy: è possibile automatizzare immagini e pubblicità sul web?". Wired. Retrieved 21 February 2015.
- ↑ "Company Overview of imonomy, Ltd.". Bloomberg. Retrieved 21 February 2015.
- ↑ "חברת הסטארטאפ הישראלית מאפשרת לאתרי תוכן להטמיע המוצבות באתר שלכם [סטארטאפ]". Geektime. Retrieved 21 February 2015.
- ↑ Roger Taiber (5 January 2014). "Lizenzfreie Bilder für Ihren Blog". Huffington Post. Retrieved 21 February 2015.
- ↑ J. Angelo Racoma (December 11, 2014). "For visual semantics startup Imonomy, The future of tech is in content & not devices". Retrieved 21 February 2015.
- ↑ "Imonomy: Stock photos that make money". Geektime. Retrieved 21 February 2015.
- ↑ Anthony Carranza (4 December 2014). "Where To Find Curated Collections of Free Commercial Photos?". Epoch Times. Retrieved 21 February 2015.
- ↑ "Internet image insertion co imonomy raises $400,000". Globes. 27 May 2013. Retrieved 21 February 2015.
- ↑ Robyn-Dale Samuda (15 June 2014). "4 Reasons Why In-Image Advertising Converts Better Than Traditional Banner Ads". Retrieved 21 February 2015.
- ↑ "נעים להכיר: Imonomy". Pc.co.il. 5 October 2014. Retrieved 21 February 2015.
- ↑ "הפעלה שהופכת תמונות מניות פדיון". Calcalist. 6 June 2013.
- ↑ Jordan Miller (10 July 2013). "Imonomy Will Find Pictures To Match Your Content For Free". Retrieved 21 February 2015.
- ↑ "Imonomy Raises $400K for Visual Semantic Software". Dataversity. 29 May 2013. Retrieved 21 February 2015.