Impossible Pictures (US)
Impossible Pictures (Impossible) is a Denver-based production company and creative studio.[1] Founded by Joel Pilger in 1994 under the name Visual Approach, Inc., the company began as a 3D animation studio. Visual Approach's first project was a 3D animated broadcast show open for the Charlotte Hornets NBA team. Other early projects included a 3D show open/title sequence for Walt Disney Television's Belle’s Magical World, a sequel to Beauty and the Beast, a 3D animated campaign for JWT client Ford's "Year End Clearance," and a show open/title sequence for Universal Studios' Balto II: Wolf Quest, the sequel to Balto.
In 2002, the company was renamed Impossible Pictures (http://impossible.tv) and began its long-time relationship with DISH Network. Impossible's first project for DISH was development of the “DISH Character,” which subsequently led to the production of multiple 3D animated spots and campaigns. In 2004, Impossible won its first Emmy for the 3D animated “Nutcracker” spot created for the Colorado Ballet. The company earned its first Gold BDA Award in 2005, for its work developing the on-air brand launch of Altitude Sports and Entertainment. This helped launch Impossible's move into network television promotion, as the company took on broadcast promo work for Science Channel, Discovery Channel, Travel Channel, National Geographic Channel and others.
In summer 2013, Impossible adopted the free agent model used widely by film industry and moved its offices to Denver's River North Art District (RiNo). The company brought on associate producer Martha Douglas (formerly of Crispin Porter + Bogusky and Factory Design Labs) and marketing/client relations pro Emily O’Brien to work alongside Joel Pilger in staffing its projects from a pool of more than 200 free agent collaborators: copywriters, designers, art directors, editors, etc.[2]
Today, Impossible produces broadcast campaigns for advertising agencies, television networks and consumer brands. Specializations include network branding, promos, commercials and integrations. Examples of Impossible's title and graphics work are on display as part of "The First Ladies’ Dresses” permanent exhibit at the Smithsonian.
Television Network Campaigns
Impossible's recent live action television network projects include an image campaign for Military Channel called “People,” for which Impossible enlisted creative directors Mitch Monson, Greg Herman and Hector Espinosa; and a GAC image spot starring actor/musician John Corbett.[3] Recent brand integrations produced by Impossible include 30-second spots merging the characters from Ice Age: Continental Drift and Discovery Channel; and "Tanked" (Animal Planet) with Toyota's Entune technology. The company's most recent motion graphic project involved a complete College Football graphics package for NBC Sports Network.
Consumer Product Work
Impossible's recent consumer product work includes the DISH Network “Storybook Fairy” spot by Director/DP Kevin Emmons and featuring Atlanta Falcons future NFL Hall of Fame tight end Tony Gonzalez; and the Denver Museum of Nature & Science “Mythbusters” spot by Director/DP Tom Camarda (CBS' The Mentalist). Previous campaigns include product launches for Blockbuster MoviePass and Inspirato.
Films
In 2013, Impossible’s Joel Pilger wrote, shot, directed and edited a short film titled “27 Million Stones,” which spotlighted the efforts of a nonprofit rescue organization known as The Exodus Road. The three-minute video addresses human trafficking in the modern world and poses an answer. Impossible also contributed production, design and post-production for the 2006 film Mountain Town, an early example of branded content on behalf of Aspen Snowmass Ski Company.
Sale of Impossible
In September of 2014, Impossible was acquired by Influence Technologies (Influence.tv). Pilger joined the team and Impossible Pictures effectively closed down.
After less than a year, Pilger left, and sold the remaining Impossible digital assets to Impossible Ventures in order to focus on his own consulting ventures at RevThink.[4][5]
References
- ↑ "Slam poets, Dave Matthews' colleague and more: Colorado's artful sway". The Denver Post. 12 August 2012. Retrieved 4 January 2013.
- ↑ Albiniak, Paige. "Impossible Adopts 'Massive Collaboration' Model". Brief Online. PromaxBDA. Retrieved 12 November 2013.
- ↑ "Movie, Television Star, Musician John Corbett New ‘GAC Living Country' Spokesperson". The Globe and Mail. 7 December 2012. Retrieved 4 January 2013.
- ↑ https://www.linkedin.com/in/joelpilger
- ↑ http://www.revthink.com/revthinking/
External links
Impossible.tv Official Website