InStore Broadcasting Network

InStore Audio Network
Private
Industry Retail Media
Founded Salt Lake City, Utah
Headquarters Salt Lake City, Utah
Products Distribution of music & video
Number of employees
 80
Slogan The Last Message Delivered at the First Moment of Truth.
Website www.instoreaudionetwork.com

InStore Audio Network (also known as ISAN) is a retail media provider of narrowcast in-store background music, in-store video content and advertising for delivery within supermarkets and drugstores.[1] InStore Broadcasting Network's music programming is housed locally on a music server at each location, containing the music library and IBN's proprietary scheduling and delivery software.[2] This software enables each server to receive new ads and playlists as often as necessary, transferred over the Internet.[3] The playlists dictate what will be played during the following week in that particular store.[4][5]

Clients

ISAN reports that it provides music to over 18,000 retail and grocery stores in the United States.[6] Its largest client base holds nationwide accounts.[7] Included are stores owned by Ahold (including Giant Food Stores, Tops and Martin's), Kroger, Safeway, Supervalu, Meijer, Winn-Dixie and Walgreens.[8]

Competitors

InStore Audio Network directly competes with the following companies:

References

  1. ↑ "Pop Radio Acquires Instore Broadcasting Network". AllAccess.com. 2012-06-04. Retrieved 2014-08-26.
  2. ↑ "Kroger launches digital signage / in-store TV network". Wirespring.com. 2005-08-22. Retrieved 2014-08-26.
  3. ↑ "Breaking News - ABC Entertainement Announces Retail Media Advertising and Content Deal with Instore Broadcasting Network and Kroger". TheFutonCritic.com. Retrieved 2014-08-26.
  4. ↑ "Duane Reade In-Store Video Ads Target NYC Media Buyers | News - Advertising Age". Adage.com. 2006-06-07. Retrieved 2014-08-26.
  5. ↑ "PrincetonInfo". PrincetonInfo. 2006-03-15. Retrieved 2014-08-26.
  6. ↑ "Gladstone Capital Corporation Invests $12.0 Million in InStore Audio Network - MCLEAN, Va., May 31, 2012 /PRNewswire/". Prnewswire.com. Retrieved 2014-08-26.
  7. ↑ Think Strategically - Xavier Gimbert - Google Books. Books.google.nl. 2011-05-31. Retrieved 2014-08-26.
  8. ↑ Cooper, Kent. "Bob Kasten Works Internationally in D.C. | Life After Congress : Roll Call Hill Life". Rollcall.com. Retrieved 2014-08-26.

External links

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