Inflow (company)

Inflow
Private
Industry Online marketing
Founded 2006
Founder Mike Belasco (President & CEO)
Headquarters Denver, Colorado, USA
Area served
 Worldwide
Website Official Website

Inflow is an online marketing company based in Denver, Colorado.[1][2][3] From 2010 to 2013, the Denver Business Journal named Inflow one of the fastest growing companies in the Denver area.[1][4][5] In 2015, the firm appeared on the Inc. 5000 list of the fastest growing companies in the United States.[6][7]

History

The firm was founded by Mike Belasco in 2006 as "Mike the Internet Guy." It was re-branded in 2008 as SeOverflow. Between 2012 and 2015 the company grew 161%.[6] The company became known as Inflow in 2014.[1][2] In 2008, the firm had an annual revenue of $300,000 which was increased to $760,000 by 2010. It moved from a 1,200-square-foot office to a 2,500-square-foot office nearby in 2010.[1] The company provided a number of advertising services including inbound marketing, PPC services, SEO strategies, and content marketing,[1][3][8][9] but as of 2015 has focused exclusively on eCommerce marketing. This was part of the companies re-branding strategy from 2014.[10]

The company frequently engages in industry and community events. CEO Mike Belasco often speaks at or attends conferences like Search Marketing Expo, Search Engine Strategies, Online Marketing Summit,[11] and SearchCon (the latter of which the company sponsors and helps organize).[12] Director of R&D Everett Sizemore has written on behalf of the company in publications that include MOZ and Search Engine Journal,[13][14] as well as being a speaker at SMX Milan.[15]

In 2013, the firm donated turkeys to the Denver Rescue Mission and 500 seed packets to Denver Public Schools.[5]

Services

Inflow provides a wide range of online marketing services and tools. These services involve inbound marketing,[9] PPC services,[3] search engine optimization strategies, content marketing,[1] e-commerce optimization,[4][16] local search,[1][9] social media strategies,[2] content audits,[17] link building, and more.[18] One notable marketing strategy was the creation of a game for a Maryland law firm. Visitors to the page were asked to rank fictional television lawyers. The game was shared across social media platforms which eventually improved the law firm's search engine rankings.[8]

Recognition and awards

Inflow was recognized by the Denver Business Journal as one of the area's fastest growing companies each year from 2010 to 2015.[1][4][5] In 2010, founder Mike Belasco was nominated for a SEMMY award, which honored "great content produced across the search and online marketing industry."[19] In 2014, Belasco was nominated for inclusion in the Denver Business Journal's "Forty under 40" list.[20] Also in 2014, the company was listed among the "National Best and Brightest in Wellness" by Corp. Magazine.[21] In 2015, Inflow ranked #2368 among the nation's fastest growing companies according to the Inc. 5000 list.[6][7] Inflow is also a "Moz Recommended" company.[22]

References

  1. 1 2 3 4 5 6 7 8 Hendee, Caitline (15 July 2011). "SeOverflow keeps clients from getting lost on the web". Denver Business Journal. Retrieved 2 September 2015.
  2. 1 2 3 Belasco, Mike (30 March 2014). "seOverflow Becomes Inflow". Inflow. Retrieved 2 September 2015.
  3. 1 2 3 "Inflow". The Denver Egotist. 6 August 2015. Retrieved 2 September 2015.
  4. 1 2 3 Davis, Andrew (10 October 2012). "Ecommerce Vendor Q&A With Mike Belasco, Co-Founder, ConversionIQ.com". CPC Strategy. Retrieved 2 September 2015.
  5. 1 2 3 "seOverflow kicks off ‘A Season of Giving’". The Villager. 27 October 2013. Retrieved 2 September 2015.
  6. 1 2 3 "Inflow". www.inc.com. Inc.. Retrieved 2 September 2015.
  7. 1 2 "Inflow Makes The 2015 Inc. 5000 List". NewsCentral. 13 August 2015. Retrieved 2 September 2015.
  8. 1 2 Avery, Greg (3 October 2010). "Staying ahead of the search on the web". Denver Business Journal. Retrieved 2 September 2015.
  9. 1 2 3 Napoletano, Erika (2 April 2013). "Small Business SEO Tips and Tricks from Two Marketing Experts". Pay Simple. Retrieved 2 September 2015.
  10. ↑ Scott, Samuel (4 September 2015). "The Change from SEO to Marketing". Samuel Scott. Retrieved 13 October 2015.
  11. ↑ Weaver, Brent (4 March 2011). "BC Guru Interview - Mike Belasco from SeOverflow". BC Guru. Archived from the original on March 14, 2011. Retrieved 2 September 2015.
  12. ↑ "SearchCon 2015 - The Digital Marketing and SEO Conference". www.meetup.com. Meetup. Retrieved 2 September 2015.
  13. ↑ Sizemore, Everett. "How To Do a COntent Audit - Step by Step". MOZ. Retrieved 13 October 2015.
  14. ↑ Sizemore, Everett (25 March 2008). "Hackers Forcing Sites to Cloack Search Engines with Link Spam". Search Engine Journal. Retrieved 13 October 2015.
  15. ↑ "Speaker SMX Milan 2015". SMX Milan. Retrieved 15 October 2015.
  16. ↑ Sizemore, Everett (22 August 2012). "Q&A From E-Commerce SEO: Fix and Avoid Common Issues Webinar". Moz. Retrieved 2 September 2015.
  17. ↑ Sizemore, Everett (13 August 2014). "How To Do a Content Audit - Step-by-Step". Moz. Retrieved 2 September 2015.
  18. ↑ Smith, Hannah (14 May 2012). "Expert Interview with Everett Sizemore from SeOverflow". Simply Business. Retrieved 2 September 2015.
  19. ↑ Chase, Betsy (15 January 2010). "Two Denver men nominated for international search engine marketing award". Examiner.com.
  20. ↑ "Congratulations to 2014's Winners!". Denver Business Journal. 2014. Retrieved 2 September 2015.
  21. ↑ Blanchard, Richard (8 January 2015). "National Best and Brightest in Wellness Companies Build Healthy Stakeholders". Corp. Magazine. Retrieved 2 September 2015.
  22. ↑ "The Recommended List". www.moz.com. Moz. Retrieved 2 September 2015.

External links

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