Insomnia Cookies

Insomnia Cookies
Private
Industry Bakery
Founded 2003 (2003)
Philadelphia, Pennsylvania, U.S.
Founders Seth Berkowitz
Number of locations
 87+
Area served
 United States
Insomnia Cookies in Chapel Hill, North Carolina

Insomnia Cookies is a chain of bakeries located throughout the United States; best known for its warm cookies delivered daily from noon until 3am.[1] Based in New York and Philadelphia [1] Insomnia Cookies has grown to more than 87 locations nationwide and is still rapidly expanding.[2]

History

The concept was founded by Seth Berkowitz in 2003 while attending the University of Pennsylvania in Philadelphia.[1] Berkowitz began baking and delivering cookies from a dorm room to students on campus late at night.[1] From there the concept of cookie delivery grew.[3] The first retail store opened in 2004 in Syracuse, NY.[4]

Location

Insomnia Cookies has 87 locations in the United States and continues to grow.[5][6] Bakeries are typically located near colleges, universities or metropolitan cities throughout the Northeast and Midwest. Expansion has begun across the United States.

While the company originated on a college campus, the concept has also developed in major cities across the country including Maryland, Philadelphia,[1] Miami,[5] New York City,[7] Boston, Baltimore, Chicago, St. Louis, Kansas City, and Minneapolis[8] Insomnia Cookies continues to expand its presence in these regions and plans to add even more locations across the country in the upcoming years.

Menu

Insomnia Cookies offers 12 varieties of traditional and deluxe cookies. Some flavors include the classic Chocolate Chunk, M&M and White Chocolate Macadamia cookies to the more decadent, Chocolate Peanut Butter Cup and S’mores Deluxe. All cookies are served warm from the oven.

Cookie cakes (10 inch) and brownies are available with toppings such as Cookie Dough, M&Ms, Reese’s Cups, and Snickers. Ice cream is offered at most locations by the cup, pint and quart. Customers have the opportunity to customize and combine products, creating a cookie a la mode, brownie a la mode or cookiewich (ice cream sandwiched between two cookies). Milk is also available with every order. Insomnia Cookies delivers from Noon until 3 a.m. daily at most locations.[9]

Community Involvement

Insomnia Cookies holds in-house Fundraising days,[10] and donates cookies and gift cards to organizations interested in raising money. Most notably in 2013, Insomnia Cookies participated in the World’s Largest Bake Sale [11] that raised more than $100,000 for No Kid Hungry and The Food Bank of New York.[12] The company sponsors Relay for Life and Dance Marathon events[13] at universities across the country as well as the AIDS Walk of Boston, New York and New Haven.[14] Insomnia Cookies also donates thousands to appropriate causes that hit their local communities like the One Fund Boston to aid the victims and families affected by the tragic events at the Boston Marathon.

References

  1. 1 2 3 4 5 Van Allen, Peter (8 March 2013). "Another place to get a cookie at 3 in the morning". Philadelphia Business Journal. Retrieved 11 February 2014.
  2. ↑ https://insomniacookies.com/shopping/find_store
  3. ↑ http://www.huffingtonpost.com/rajat-bhageria/an-interview-with-seth-be_b_6638500.html
  4. ↑ "Insomnia Cookies Syracuse LLC". Business Lookup.
  5. 1 2 Torres, Carla (22 January 2014). "Insomnia Cookies in South Beach: Late-Night Ice Cream and Treats". Miami New Times. Retrieved 11 February 2014.
  6. ↑ "New dessert shop to deliver to certain areas". Daily Reveille.
  7. ↑ Petrone, Carly (17 February 2012). "NYC’s 5 Best Cookies". http://newyork.cbslocal.com/. CBS News. Retrieved 11 February 2014. External link in |work= (help)
  8. ↑ Suen, Mabel. "A Look Inside Insomnia Cookies' New Central West End Storefront". Riverfront Times.
  9. ↑ "Sample Menu". Insomnia Cookies.
  10. ↑ "Fundraising Opportunities". Insomnia Cookies.
  11. ↑ "Worlds Largest Bake Sale Event Combats Childhood Hunger One Dessert at a Time". Half Baked NYC.
  12. ↑ Lee, Sandra. "One Million Meals for Kids". Huffington Post.
  13. ↑ "Two Diamonds, Company Partners". THON.
  14. ↑ "Notes & News - Week of February 9th, 2014". Yale College.

External links

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