Invision Agency

Invision Agency (Invision)
Celebrity
Award Shows
Red Carpet Fashion
Publicity
Stock Photography
Industry Celebrity entertainment photos and videos, Publicity services, Celebrity entertainment digital image licensing
Founded 2012
Headquarters Los Angeles, California, USA
Key people
 Dan Becker, Managing Director
Blake Sell, Founder
Owner Associated Press
Matt Sayles
Jordan Strauss
Slogan Entertainment from the Inside.
Website www.invisionagency.com
www.apimages.com

Invision Agency is a celebrity entertainment photo agency formed in 2012 by The Associated Press and several of the leading photographers in the entertainment industry. It was conceived by Blake Sell, at the time the director of photo products at The Associated Press and shortly after being presented as a viable business model to AP's management committee, was approved by AP's board of directors, moving substantially AP's entertainment photo operations to the new company.[1]

The company is jointly owned by AP and leading entertainment industry photographers and has offices in Beverly Hills, New York and London.[2] The company is headed by Managing Director Dan Becker.[3]

In addition to providing media coverage of celebrity entertainment events for the Associated Press, including movie premiers and award shows such as the Academy Awards, Golden Globes, Emmy Awards, MTV Awards and others, Invision provides commercial photography and video services for major entertainment producers, publicists and advertising agencies backstage and on the set of television, movie and other celebrity events and product launches.[4] Invision photos are published daily in the world's largest print, broadcast and online media organizations through distribution by The Associated Press, including People Magazine, The Hollywood Reporter, Entertainment Weekly, OK! Magazine, Us Weekly, Yahoo!, ABC, BBC, FOX, NBC and others.[5][6][7][8][8][9][10]

History

The launch of the Invision Agency on May 24, 2012 was reported widely within the entertainment industry as an alternative to the dominance of Getty Images in celebrity entertainment photos, including a headline article in the entertainment trade publication Variety[11] and in the photo industry publication Photo District News.[12] The digital industry news site PetaPixel headline read "AP Challenging Getty’s Supremacy by Spinning Off a New Photo Agency" to underscore Invision Agency's goals.[13]

Expansion

On Jan 9, 2013 Invision and The Hollywood Reporter announced a partnership to cover celebrity entertainment events using Invision Agency photographers exclusively.[14] "Invision's world-class photographers, combined with AP's long history of journalistic excellence, will make a perfect partner for The Hollywood Reporter as we continue to build upon our unprecedented access to entertainment industry events and provide a showcase for photography on many platforms," THR editorial director Janice Min said.[14]

Invision deepened it's ranks of leading celebrity entertainment photographers when Eric Charbonneau became a part owner on Feb. 28, 2013, joining Jon Furniss, Matt Sayles, John Shearer and Jordan Strauss.[15]

Leading music and entertainment photographer, Frank Micelotta joined Invision in April, 2013 bringing a large roster of A-list clients including relationships with key music entertainment productions and key performers such as Madonna and Beyonce.[16]


Other leading entertainment photographers working for Invision Agency include Evan Agostini, Chris Pizzello, Casey Rodgers, Joel Ryan, Victoria Will, Katy Winn and Todd Williamson.[1]

Coverage

Highlighting Invision's goal to provide inside access to celebrity entertainment events in addition to the general media coverage,[17] at the 85th Academy Awards in Los Angeles Feb. 24, 2013, Invision Agency's exclusive photos from behind the scenes and backstage were published in major media outlets around the world through the 24-hour global distribution of The Associated Press.[18][19]

References

  1. 1 2 Invision Launch
  2. ↑ Invision Locations
  3. ↑ Dan Becker
  4. ↑ PhotoArchiveNews May 24, 2012
  5. ↑ Us Weekly - Halle Barry
  6. ↑ People Magazine - Anne Hathaway
  7. ↑ OK! Magazine - Melissa Joan Hart
  8. 1 2 BBC Oscars Coverage
  9. ↑ ABC - Jay Leno
  10. ↑ FoxNews - Jay Leno
  11. ↑ Variety May 24, 2012
  12. ↑ PDN May 24, 2012
  13. ↑ PetaPixel May 24, 2012
  14. 1 2 The Hollywood Reporter Jan.9, 2013
  15. ↑ Media Bistro Feb, 28, 2013
  16. ↑ http://styleblazer.com/147419/beyonce-performs-grown-woman-in-kenzo-watch-her-work-it-tribal-style/
  17. ↑ Invision Goals
  18. ↑ Invision Academy Awards Coverage
  19. ↑ AP About

External links

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