Ipsos

This article is about the polling firm. For the candies, see Ipso (candy). For the magical formula, see IPSOS.
Ipsos SA
Société anonyme
Traded as Euronext: IPS
Industry Market research
Public opinion research
Founded 1975 (1975)
Founder Didier Truchot
Headquarters Paris, France[1]
Area served
 Worldwide
Key people
 Didier Truchot
(Chairman and CEO)
Revenue €1,669.5 million (2014)[2]
Number of employees
 16,530
Website www.ipsos.com

Ipsos (French pronunciation: ​[ip.so])[3] is a global market research company with worldwide headquarters in Paris, France. The company was founded in 1975 and has been publicly traded on the Paris Stock Exchange since 1 July 1999. Since 1990, the Group has created or acquired numerous companies throughout the world. In October 2011, Ipsos acquired Synovate, resulting in a newly combined Ipsos organization that ranks as the world’s third largest research agency. As of 2014, Ipsos has offices in 87 countries, employing 16,530 people. [1][4]

History

First years in France

Ipsos was founded in 1975[1] by Didier Truchot, who had experience working in the IFOP and ISOS institutes.

Truchot centered in offering services to the advertising and media companies and developed methods to measure the success of their campaigns, something new in France. The first of these methods was the Baromètre d'Affichage (BAF) in 1977, an instrument to analyze the effectiveness of billboard advertisements. It was followed by an instrument specific for media and, in 1979, the France des Cadres Actifs (FCA), which was used to determine reading habits of French executives.

Despite the success, the company's profitability remained at modest levels until the arrival of Jean-Marc Lech as co-chairman. From then on, it started to perform public opinion researches, another innovative activity in the French market. By the end of the '80s, it was the fifth largest media research company in France. The great activity of French policymakers at the time helped to strengthen the position of the company, especially the public opinion research sector.[5]

European expansion

During the 90s, Ipsos expanded, principally through acquisitions, to Spain, Italy, Germany, the United Kingdom and Central Europe, especially Hungary.

In 1992, the company was opened to private investment to improve its purchasing capital. The first new shareholder was Baring Private Equity. Truchot and Lech, the major shareholders, retained two-thirds of the company.[5]

Global expansion

In the mid-'90s Ipsos was one of the most important research companies in Europe and decided to expand globally. With the objective of pursuing its global expansion, Ipsos took on new investment partners, selling 40 percent of the company to Artemis Group, led by François Pinault, and the Amstar investment fund led by Walter Butler.

In 1997, Ipsos entered into the South American market with the acquisition of Novaction and also in 1998 into the North American, with the purchase of the American company ASI Market Research, a leading advertising researcher.

In 1999, Ipsos was listed on the Paris stock exchange. The successful offering enabled Artemis and Amstar to cash out on their investments and also gave Ipsos the possibility to continue its expansion. Then, it participated of the creation of an Internet audience research joint-venture, MMXI Europe, with the majority of shares held by partner Media Matrix and 20 percent by Ipsos. The company also took control of four subsidiaries of NFO Worldwide specializing in the formation of access panels. The expansion continued in Asia, South America and especially in North America (with the purchase of the Canadian company Angus Reid, renamed Ipsos-Reid in 2000).

In 2011, Ipsos acquired Aegis Group Plc's Synovate division.[6]

Business specialization

Ipsos has organized its business into several areas of specialization: advertising research; marketing research; media, content and technology research; opinion polls and social research; loyalty, quality and customer relationship management research; and survey management, data collection and delivery.

Financial performance

Ipsos revenues totaled €1,669.5 million in 2014, with an organic growth rate of +0.3%. In 2014, Ipsos derived 46% of its revenue from the EMEA region (Europe, the Middle East and Africa), 38% from the Americas region, and 16% from the Asia-Pacific region.[7]

Top 10 of the Market Research Sector 2013

Rank Company Revenues in 2013
(million USD)
1Nielsen Company
2Kantar Group3,389
3IMS Health Inc.2,544
4Ipsos2,274
5GfK1,985
6Information Resources Inc.845
7Westat Inc583
8Dunnhumby ltd454
9INTAGE Inc.436
10The NPD Group288

Source: ESOMAR 2014

Subsidiaries

Notes

  1. 1 2 3 "Company Description: Ipsos SA". businessweek.com. BusinessWeek. Retrieved 27 September 2012.
  2. ↑ (PDF) http://www.ipsos.com/sites/ipsos.com/files/Ipsos%20-%20Press%20Release%20-%20Annual%20Results%202014.pdf. Missing or empty |title= (help)
  3. ↑ https://www.howtopronounce.com/french/ipsos/
  4. ↑ Honomichl Global Top 25 http://www.marketingpower.com/ResourceLibrary/Publications/MarketingNews/2011/8-30-11/Hono%2025.pdf
  5. 1 2 International Directory of Company Histories 48. St. James Press. September 2002. ISBN 155862466X.
  6. ↑ "Ipsos SA Announces Completion of Acquisition of Aegis Group Plc's Synovate". reuters.com. Reuters. 12 October 2011. Retrieved 26 September 2012.
  7. ↑ Ipsos Annual Results Presentation 2011 http://www.ipsos.com/sites/ipsos.com/files/finances/Annual%20Results%20presentation.pdf
  8. ↑ "Ipsos is global". Ipsos Markinor. Retrieved 4 May 2014.

External links

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