IronSource

ironSource
Private Company
Industry
Founded 2009
Founder Tomer Bar-Zeev
Eyal Milrad
Roi Milrad
Headquarters Tel Aviv, Israel
Number of locations
 3
Key people
 Tomer Bar-Zeev (CEO, majority shareholder)[1][2]
Products
  • installCore
  • mobileCore
  • displayCore
  • mediaCore (not related to the Canadian company of the same name)
Number of employees
 500+
Subsidiaries
  • Upopa
  • AfterDownload
  • kudos-kit
Website ironsrc.com

ironSource is an online software and mobile distribution company backed by Carmel Ventures, a Viola Group affiliate. ironSource is the company behind brands such as MobileCore (The mobile SDK platform) and MediaCore (Algorithmic media buying infrastructure). The main product of ironSource is InstallCore, an SDK (Software Development Kit) for the creation of web based software installers with an integrated download manager and advertising component. It supports over 100 million software installs per month. According to the company,[3] The platform claims to shorten download time and to ease the install experience.[4] but also offer ad supported products before installing the main software. The company help developers monetizes software downloads by advertising an ad supported installs, and is part of the so-called Download Valley[5][6] in Israel. ironSource is currently valued at more than $1 Billion (105 Million in received funding).[7]

On September 2015 ironSource has merged SuperSonic into its mobile operation for a price estimated to be $200 million. The new organization will have a total of 800 employees with half dedicated to R&D.[8]


History

Founded in 2009 in Tel Aviv, ironSource provides platforms and tools for application developers including analytics, user monetization, conversion, acquisition and optimization for all devices. “The main motivation that gathered us founders was that some of us were really broke. So we decided to get together to develop some web products, put them in the market, and generate $3000 monthly for each of us” co-founder and CEO Tomar Bar Ze'ev told Startup Camel.[9]

In the first quarter of 2013, ironSource acquired Israeli advertising technology and network company AfterDownload Ltd. for $28 million to expand its integrated distribution, installation and value-building tools for software developers, publishers and advertisers.[10] The company also utilizes the C.A.S.T. native platform, kudosKit[11] appreciation platform, and MobileCore, which brings mobile application developers distribution and engagement services.[12]

In August 2013 Ironsource announced merger talks with fellow Israeli company Babylon,[13][14] but the deal was called off after Babylon lost high-value contracts with Google and Yahoo due to click fraud.[15][16]

IronSource opened US offices in San Francisco in August 2013 [17] and opened an office in Beijing, China in May 2014.[18] ironSource established a UK presence in April 2015.[19]

Among others, ironSource was chosen as one of the '20 hottest startups' in 2013 and was listed in the Wall Street Journal "Billion Dollar Startup Club".[2][20] ironSource raised approximately $85M from a group of international investors[21] and acquired the mobile game studio Upopa in the fall of 2014.[22]

Applications

In addition to its installation platforms, ironSource distributes software that it develops or owns in bundled packages.

Applications ironSource is associated with include


References

  1. ↑ Meet Israel’s low-profile unicorn: ironSource - Geektime, 18 January 2015
  2. 1 2 Garcia Phillips, Andrew. "The Billion-Dollar Startup Club". Wall Street Journal.
  3. ↑ "IronSource: 100m downloads a month, and counting". Times of Israel.
  4. ↑ "ironSource - CrunchBase Profile". Retrieved 4 August 2013.
  5. ↑ "Israeli IronSource Raises $85-100 Million From Ten Investors" Jewish Business News, Ilan Shavit, August 11, 2014
  6. ↑ "Hate Pop-Up Ads? Microsoft tries drawing line in the sand" Wall Street Journal, Orr Hirschauge, June 4, 2014
  7. ↑ "ironSource - Connects People With The Apps They Want And Need". SuperbCrew. Retrieved 2016-01-06.
  8. ↑ "ironSource merges with supersonic in mobile ad consolidation play".
  9. ↑ "'How to build a bottom-up culture through a massive employee growth (feat. Tomar Bar Ze'ev, CEO at ironSource)'". Startup Camel. Retrieved 25 Jan 2015.
  10. ↑ "ironSource acquires AfterDownload for $28m - Globes". Retrieved 20 February 2013.
  11. ↑ "IronSource Announces KudosKits, Allowing App Users To Show Their Appreciation With Money". TechCrunch.
  12. ↑ "Surviving Google’s notification ad ban: Android alternatives". mobyaffiliates.
  13. ↑ Babylon in merger talks with IronSource ahead of possible Nasdaq listing - Haaretz, 13 August 2013
  14. ↑ Babylon merger would leave IronSource’s four founders with NIS 2b - Haaretz, 29 August 2013
  15. ↑ Big trouble for Babylon as its rivers of money dry up - Haaretz, 3 November 2013. "Yahoo issued the Israeli company a severe warning that it was considering terminating the contract due to violations by Babylon. Yahoo management asserted that Babylon had inserted ads into Yahoo pages without permission by means of its software-distribution system and had also permitted "click fraud" to fictitiously inflate the traffic count that forms the basis for referral income.
  16. ↑ ironSource: We're one of the sexiest companies in Israel - Globes.co.il, 30 October 2014
  17. ↑ "ironSource Opens Office in San Francisco to Better Serve US Market". PRWeb.
  18. ↑ Gat, Aviva (June 3, 2014). "Israeli company ironSource follows Bibi’s lead and looks to collaborate with China". Geektime.
  19. ↑ Maytom, Tim (April 30, 2015). "Digital Distribution Firm ironSource Opens UK Offices". Mobile Marketing Magazine. Retrieved May 28, 2015.
  20. ↑ "The 20 Hottest Startups In Israel - Business Insider". Retrieved 2013-07-22.
  21. ↑ Webber, Harrison (23 September 2014). "Ad delivery and software distribution startup IronSource nabs $85M". Venture Beat.
  22. ↑ "Israel's ironSource buys mobile game studio Upopa". Reuters. 4 September 2014.
  23. ↑ Mention of several IronSource-related products in press release
  24. ↑ Spots chrome new tab page and android launch panel with call sms sync

External links

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