Isabella Löwengrip

Isabella Löwengrip
Born (1990-10-21) October 21, 1990
Stockholm, Sweden
Occupation Blogger
Spouse(s) Odd Spångberg
(m. 2013-present)
Children

Gillis (b. 2013)

Sally (b. 2015)

Isabella Desirée Löwengrip Spångberg commonly known as "Blondinbella" (born 21 October 1990) is a Swedish blogger, entrepreneur and author.[1]

In 2005, when Löwengrip was 14, she started her blog called "Blondinbellas blogg", Blondinbella being an alter ego with a glamorous lifestyle. The blog, which focuses on topics such as fashion and partying, became very popular, at one point being the ninth most popular blog in Sweden;[2] as of August 2009, it receives about 250,000 visits every week.[3] It has been criticised for covertly advertising products for companies such as Elizabeth Arden and Black In; Löwengrip confirmed in interviews with several Swedish newspapers that she was paid for expressing positive opinions about various products.[4] This caused the Swedish Consumer Agency to scrutinise the blog in 2008 in order to determine whether the advertising was against the Swedish Marketing Act, which states that paid advertisements must be identified as such. In 2008, Löwengrip turned over approximately SEK 26,000 per month from the advertising on her blog while the reported net profits were SEK 7,000 per month. These figures were in great contrast with Löwengrip's own prior allegations of profits "in the millions". This was reported by one of the leading news papers in Sweden – Dagens Nyheter – under the headline "Blondinbella not a profit machine".[5]

Löwengrip participated in the Swedish version of Let's Dance in 2008, as one of the celebrity contestants.[6] And she was an interviewer at the 2009 MTV Video Music Awards in New York City.[7]

Isabella Löwengrip holding a lecture at the Royal Institute of Technology (KTH) in Stockholm

Personal life

Löwengrip married Odd Spångberg in August 2013.[8] Isabella and her husband confirmed the couples first pregnancy in April 2013.[9] Their first child, a son, named Gillis was born on 19 November 2013. Their second child, a daughter, was born 19 April 2015.[10]

References

  1. ↑ "Så mycket kostar ett inlägg hos Blondinbella - Dagens Media" (in Swedish). Dagensmedia.se. 2008-09-23. Archived from the original on August 20, 2012. Retrieved 2013-11-24.
  2. ↑ "Isabella Löwengrips plan: Sveriges Oprah | Nöje | Expressen Nöje | Nöjesnyheter Musiknyheter Filmnyheter". Expressen.se. 2013-08-22. Retrieved 2013-11-24.
  3. ↑ "Så mycket pengar snurrar Blondinbella - Dagens Media" (in Swedish). Dagensmedia.se. 2011-10-14. Retrieved 2013-11-24.
  4. ↑ Katrine Kielos (2013-10-06). "Blondinbella är historien om det nymoderata Sverige | Katrine Kielos | Ledarkrönika | Ledare | Aftonbladet". Aftonbladet.se. Retrieved 2013-11-24.
  5. ↑ "Blondinbella ingen vinstmaskin". DN.SE. 2009-08-13. Archived from the original on July 29, 2010. Retrieved 2013-11-24.
  6. ↑ "Blogdrottningens fall – röstades ut ur Let's dance | Let's Dance | TV | Nöjesbladet | Aftonbladet". Aftonbladet.se. 2009-01-23. Retrieved 2013-11-24.
  7. ↑ "Blondinbella blir reporter på MTV-gala | Nöje | Expressen Nöje | Nöjesnyheter Musiknyheter Filmnyheter". Expressen.se. 2009-09-10. Retrieved 2013-11-24.
  8. ↑ "Isabella Löwengrip och Odd är nygifta | Extra | Expressen | Kändisar Hänt i Veckan Skvaller". Expressen.se. 2013-09-01. Retrieved 2013-11-24.
  9. ↑ "Isabella Löwengrip är gravid: Fick en chock | Nöje | Expressen Nöje | Nöjesnyheter Musiknyheter Filmnyheter". Expressen.se. 2013-04-29. Retrieved 2013-11-24.
  10. ↑ Zandra Lundberg (2013-11-19). "Isabella Löwengrip har blivit mamma | Klick! | Nöjesbladet | Aftonbladet". Aftonbladet.se. Retrieved 2013-11-24.

External links


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