Ittiam Systems

Ittiam Systems
Venture Capital Funded
Industry Digital Signal Processing Systems
Founded 1 January 2001
Headquarters Bangalore, India
Revenue US $20Million (2012)[1] Royalty income was 35% of annual revenue during this period.[1]
Number of employees
 250+
Website www.ittiam.com

Ittiam Systems is a venture capital funded global technology company founded by ex-Managing Director of Texas Instruments' India Srini Rajam in 2001, developing multimedia solutions for End-to-End Video distribution and delivery, ranging the complete gamut from content creation to consumption. It is headquartered in Bangalore, India and has marketing offices in the United States, UK, France, Japan, China, Singapore and Taiwan.

Ittiam Systems is focused in catering to the special demands of Embedded and Online Video segments. Ittiam provides intellectual property, both hardware and software, by way of optimized IP components, SDKs and applications for embedded or PC platforms, in an OS agnostic manner, catering to the needs of the new-age Consumer Electronics, all the way to high-end, niche Enterprise Systems. Ittiam IPs are embedded in millions of consumer products such as Smartphones, Tablets, STBs and Smart TVs. Ittiam demonstrates its multi-device player app featuring HEVC and MPEG-DASH Streaming for PC & mobile, and its Cloud service with HEVC Transcode, bringing “Anytime, Anywhere” capabilities of the Cloud to the Modern Media Enterprise.

Ittiam Systems is India's first technology firm to be based on licensing of intellectual property (IP).[2] Revenue is mainly generated through licensing of its DSP intellectual property and reference designs.

In June 2003, Ittiam announced a revenue-sharing partnership with DivXNetworks to deliver DivX Certified(TM) solutions for portable digital video products.[3][4]

One of its early United States customers was e.Digital Corporation, a San Diego-based company that developed the digEplayer portable audio/video in-flight entertainment device under contract by Tacoma, Washington-based APS, now named digEcor. e.Digital's Robert Putnam was quoted as saying "We're constantly scouring the world for high-performance technologies that are already out there."[5]

For the third consecutive year, Ittiam Systems was awarded the title "The world's most preferred DSP IP supplier" in the DSP Professionals Survey 2006 by Forward Concepts, USA.[6][7]

The company has won many industry awards including Red Herring 100 Asia Company, which recognizes 100 private companies in Asia that drive the technology industry's future,[8] and NASSCOM innovation award 2006.[9]

In early 2007, ITTIAM became one of the few IP companies in the world to obtain certification for 802.11g IP.[10]

Ittiam’s HEVC Decoder for Smartphones, Tablets and Home Entertainment to Be Showcased at ARM TechCon 2013.[11]

Ittiam Systems demonstrated its HEVC and VP9 implementations accelerated using ARM Mali-T600 GPU Compute technology at CES 2014[12] and MWC 2014.[13] Improvements in performance and energy efficiency were achieved by leveraging ARM Cortex® CPU with ARM NEON™ and ARM Mali GPU Compute technologies.[14][15]

Name

The name "ITTIAM" is derived from the English translation of a famous quote "Cogito ergo sum" by René Descartes, "I Think, Therefore I AM."

References

  1. 1 2 "Ittiam Revenue Crosses US$20 Million with Royalties Contributing Over 35%" (Press release). The Telegraph, India. 20 March 2012. Retrieved 12 February 2013.
  2. ↑ "Business World India". 12 July 2004. Archived from the original on 1 July 2007.
  3. ↑ Ittiam and DivXNetworks Partner to Deliver DivX Certified Solutions for Portable Digital Video Products, June 2003
  4. ↑ "Ittiam to raise second round of funding this year". Financial Daily from THE HINDU group of publications. 27 June 2003.
  5. ↑ "Scouring The Planet For Brainiacs - Worldwide innovation networks are the new keys to R&D vitality and competitiveness". BusinessWeek. 11 October 2004.
  6. ↑ "For Third successive year, Ittiam Systems rated World's Most Preferred DSP IP Provider". Ittiam. 24 January 2007.
  7. ↑ Ittiam Recognised as the World's Most Preferred DSP IP Supplier, Nov. 2004
  8. ↑ "Ittiam Systems Named a Red Herring 100 Asia Company". mywire.com. 31 August 2005.
  9. ↑ Innovation: The new success mantra for Emerging Companies, NASSCOM Newsline Issue No. 72, October 2007
  10. ↑ "Ittiam Systems Gets the Coveted 'Wi-Fi CERTIFIED(TM)' for its 802.11g IP". design-reuse.com. 4 April 2007.
  11. ↑ Ittiam's HEVC Decoder for Smartphones, Tablets and Home Entertainment to be Showcased at ARM TechCon 2013
  12. ↑ Ittiam HEVC Decoder Demo with ARM Mali-T604 (CES 2014)
  13. ↑ Ittiam HEVC / VP9 Decoders on ARM Platform (MWC 2014)
  14. ↑ http://community.arm.com/groups/arm-mali-graphics/blog/2014/02/28/mucho-gpu-compute-amigo
  15. ↑ http://community.arm.com/groups/arm-mali-graphics/blog/2014/06/09/interested-in-gpu-compute-you-have-choices

External links

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